reddit

name	reddit
description	Automate Reddit marketing with text-only posts to your subreddit. Text-only posts with multiple post types (build journals, lessons, data transparency, tips, community questions). Use when creating Reddit posts, analyzing engagement, or managing Reddit content strategy.

Reddit Marketing

Automate Reddit marketing with text-only posts to your configured subreddit. Reddit is fundamentally different — authenticity and value-first content are critical.

Pipeline Architecture

All platforms share a common engine at ~/markus/. No per-platform scripts — everything runs through shared engines with platform config from platforms.js.

Data: ~/markus/apps/{app}/reddit/ (strategy.json, posts.json, failures.json) App config: ~/markus/apps/{app}/app.json

Key Scripts (all in ~/markus/)

# Create a post (auto-picks from queue)
node engines/create-text-post-engine.js --app <APP> --platform reddit --next --schedule "2026-03-04T15:00:00Z"

# Self-improve (analytics + strategy optimization)
node engines/self-improve-engine.js --app <APP> --platform reddit --days 14

# Validate setup

# Add posts to queue
echo '{"posts":[...],"notes":"..."}' | node scripts/add-posts.js --app <APP> --platform reddit

Reddit Details

• Text-only — no images, no slideshows
• 1 post/day at 10:00 AM ET
• Posts to your configured subreddit (set in app.json)
• No hashtags, no emoji, no marketing-speak
• Direct links allowed in post body
• UTM: `

Reddit Engagement Model

Reddit uses score (net upvotes) and comments as primary metrics, NOT views/impressions.

Engagement formula: score + (comments × 3)

Comments are weighted 3× because they signal deeper engagement and higher conversion potential.

Post Types

Type	Frequency	Length	Description
build-journal	25%	200-500 words	Genuine build-in-public update
lesson-learned	20%	200-400 words	Lead with insight, your product as context
data-transparency	15%	300-600 words	Real metrics, radical honesty
feature-announcement	15%	100-300 words	What shipped and why
tip-value	15%	200-400 words	Pure value, product mention only at end
community-ask	10%	50-200 words	Genuine question to community

Content Rules

Tone

• All lowercase (like the user writes)
• No hashtags — Reddit hates them
• No emoji — reads as corporate/fake
• No marketing-speak — will get downvoted instantly
• Conversational, stream-of-consciousness
• Genuine — Reddit instantly detects and punishes fake tone
• Write like a founder talking to other founders

Format

• Title = hook — max 300 chars, genuine question or observation (not clickbait)
• Body = 150-500 words — substantial enough to be worth reading
• Tell a story — personal experience > abstract advice
• Paragraph breaks every 2-3 sentences
• End with a question — invites discussion
• Link at the very end — after providing value
• Never start with "Hey r/subreddit!"
• Admit flaws — "it's not perfect but..." reads as authentic

Example postBody

been building my app for a couple months now and the irony isn't lost on me — i built a tool to solve a problem i was spending hours on every day.

but i'm curious how other founders handle this. like genuinely, what does your launch day distribution workflow look like?

because mine used to be:
- write the announcement
- rewrite it for twitter (shorter, punchier)
- rewrite it again for linkedin (more professional)
- rewrite it again for reddit (more casual, no marketing speak)
- resize all the assets
- schedule everything
- realize i forgot a platform
- scramble

by the time i was done distributing, i had zero energy left to actually build.

what's your process? do you just pick 1-2 platforms and ignore the rest?

if you want to see what i ended up building: <your-app-url>

Post Blueprint Structure

{
  "format": "text-thread",
  "text": "Post title (the hook — max 300 chars)",
  "postBody": "Full post body — genuine, value-first, link at end",
  "source": "x-research"
}

Self-Improvement Thresholds

• Tier 1 (double down): 100+ engagement (score + comments×3)
• Tier 2 (keep): 30+ engagement
• Drop threshold: <10 engagement
• Individual drop: <3 engagement

Metrics Tracked

score, upvotes, upvoteRatio, comments