菜单
Craft compelling testimonials, case studies, and trust elements that convert. This skill should be used when adding social proof to landing pages, writing testimonial copy, building credibility sections, or creating case study narratives that demonstrate results.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
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Edit testimonial videos into polished social clips. Triggers on: 'testimonial edit', 'edit testimonial', 'testimonial video', 'cut testimonial', 'testimonial clip', 'social proof video', 'customer video edit', 'case study video'.
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| name | social-proof-builder |
| description | Craft compelling testimonials, case studies, and trust elements that convert. This skill should be used when adding social proof to landing pages, writing testimonial copy, building credibility sections, or creating case study narratives that demonstrate results. |
This skill provides frameworks for creating and organizing social proof elements that build trust and overcome objections.
Direct quotes from customers about their experience and results.
Detailed narratives showing the before/after transformation.
Aggregate data: customers served, results achieved, years in business.
Expert recommendations, certifications, media mentions.
Logos, certifications, security seals, payment icons.
Reviews, ratings, social media mentions.
"Before [solution], I was [struggling with specific problem].
I tried [other solutions] but nothing worked.
Then I [discovered/used solution] and within [timeframe],
I [achieved specific result].
Now I [ongoing benefit]."
Example: "Before Lead Gen Jay, I was cold calling 50 people a day just to get 2 meetings. I tried automation tools but the leads were garbage. Then I started using their system and within 60 days, I had 47 qualified appointments on my calendar. Now I spend my time closing deals instead of chasing prospects."
"I was skeptical at first. I'd tried [other solutions] before.
But [solution] was different because [specific reason].
Within [timeframe], I [specific result].
I only wish I'd [started sooner/found it earlier]."
Example: "I was skeptical at first. I'd tried three other lead gen agencies before and wasted thousands. But Lead Gen Jay was different because they actually understood my niche. Within 30 days, I closed my biggest client ever—a $45K contract. I only wish I'd found them sooner."
"In just [timeframe], I [achieved specific number result].
That's [comparison to previous state].
And it only took [effort level]."
Example: "In just 90 days, I generated $127,000 in new revenue. That's more than I made all of last year combined. And it only took 2 hours a week to manage."
"As a [relevant credential], I've seen a lot of [category].
[Solution] is the first one that actually [specific benefit].
I recommend it to all my [audience type]."
Example: "As a marketing consultant with 15 years in B2B, I've seen every lead gen approach out there. Lead Gen Jay is the first one that actually delivers qualified decision-makers. I recommend it to all my agency clients."
"[Solution] didn't just [solve problem]—it [bigger transformation].
[Emotional benefit] has been [impact on life/business]."
Example: "Lead Gen Jay didn't just fill my pipeline—it gave me my life back. Not worrying about where my next client is coming from has been absolutely transformational for my stress levels and my family."
The Situation (Before)
The Problem (Pain Amplified)
The Solution (Your Approach)
The Results (After)
The Quote (In Their Words)
Always include a summary box:
Industry: [Niche]
Challenge: [One-liner problem]
Solution: [Your approach]
Results: [Key metrics]
Timeline: [How long]
Always use specific numbers over rounded ones:
| Common Objection | Proof Type Needed |
|---|---|
| "Is it worth the price?" | ROI testimonials with numbers |
| "Will it work for MY industry?" | Same-industry case study |
| "I've tried this before" | Skeptic-convert testimonial |
| "How long until results?" | Timeline-specific proof |
| "Is the company legitimate?" | Authority badges, media mentions |
| "What if it doesn't work?" | Guarantee + refund testimonial |
For complete templates and examples, consult:
references/proof-templates.md - Ready-to-use frameworks