sales-call-prep

name	sales-call-prep
description	Encode sales training into a pre-call brief. Takes prospect context + your sales framework (transcript, doc, or notes). Returns a structured discovery call prep sheet with angles, objections, and opening questions.

Sales Call Prep

Turn sales training + prospect context into a pre-call brief.

Define

Reads your sales training source (transcript, Hormozi, SPIN, your own notes) and the prospect's context. Returns a structured call prep sheet.

Uses

• Pre-call brief for discovery calls
• Encoding a sales methodology into repeatable prep
• Objection anticipation before a specific prospect type

Insider Knowledge

• Lead with their problem, not your solution
• Best opening: "What made you take this call today?" — surfaces real pain fast
• Don't pitch until they've described the problem in their own words
• Common objections for this ICP and how to reframe them:
  • "We're already using Clay" → "Clay is a tool, not a system. What does your system look like?"
  • "Not the right time" → "When would be? And what changes between now and then?"
• Close is always: next step defined, not "I'll send you some info"

Format

Prospect: [name, role, company] Context: [what you know — source, pain signals, tech stack]

Opening Question: [first thing to ask after intros] Key Discovery Questions: [3-5 questions to get them talking] Pain Hypothesis: [what you think the real problem is] Anticipated Objections + Reframes:

• [objection 1] → [reframe]
• [objection 2] → [reframe] Close Target: [what a good outcome looks like — specific next step]

How to Use with Training Material

Pass the training source directly:

"Read [TRAINING SOURCE]. Now prep me for a call with [PROSPECT CONTEXT]."

Training sources that work well: Hormozi's sales content, your own Fireflies call transcripts, SPIN Selling notes.