talent-ip-clearance

name	talent-ip-clearance
description	Talent releases, IP clearance, music licensing, stock-asset usage rights, location permits, and rights-of-publicity pre-flight for marketing production.
user-invocable	true
allowed-tools	["Read","Glob","Grep","Write"]

Talent and IP Clearance Skill

Canonical clearance protocol for marketing-production assets. Used by talent-ip-coordinator, brand-safety-compliance, and the /production-brief command. Every external publish from MarketBliss MUST clear the verdict schema in §8 before distribution.

1. Release Templates Catalog

Release type	Who signs	What it grants	Retention
Model Release (adult)	Subject	Likeness, voice, name; territory + term + media	Term + 4 yrs
Minor Release	Parent or legal guardian	Same; COPPA for under-13 if data collected	Term + 4 yrs after 18
Group / Event Release	Each attendee or signage	Likeness in group context; opt-out workflow	Term + 4 yrs
Location Release	Property owner or manager	Right to film + distribute imagery of premises	Term + 4 yrs
Property Release	Owner of distinctive item	Right to feature trademarked or identifiable object	Term + 4 yrs
Logo / Trademark Release	Mark owner	License of mark in derivative work; scope of use	Per license term
Quote / Testimonial	Quoted individual	Right to attribute and reproduce testimonial; FTC compliance	Term + 4 yrs

2. Music Licensing Tiers

Tier	Examples	Cost range (USD)	Exclusivity	Term
Royalty-free library	Artlist, Epidemic Sound, Musicbed, PremiumBeat	$200-1,200 / yr sub	Non-exclusive	Subscription period
Sync license	One-time use of an existing recording	$500-50,000+	Project-specific	Defined media+territory
Master license	Specific recording (paired with sync)	$1,000-100,000+	Project-specific	Defined
Composition license	Cover or re-record an existing composition	$500-25,000+	Project-specific	Defined
Custom composition	Commissioned original	$2,000-100,000+	Buyout possible	Buyout: perpetual

Both sync and master are typically required to use a commercial recording in advertising. Subscription libraries grant sync + master via their TOS — always re-read the TOS for the specific use case (broadcast, paid social, OOH).

3. Stock Asset Usage Rights Matrix

Library	Standard	Editorial only	Extended / Enhanced	Indemnification
Getty Images	Digital ad, web	News, commentary	Merch, broadcast, OOH	Up to $10K-$1M
Shutterstock	Digital, social	Editorial use only	Unlimited reproduction	Up to $10K-$10K
Adobe Stock	Digital, print	News + editorial	Extended (merch/POS)	Up to $10K-$1M
Pond5	Digital, broadcast	Editorial	Extended (templates)	Varies
iStock	Digital, print	Editorial only	Extended (merch)	Up to $10K

Distribution cap rules: Standard licenses typically cap reproduction at 500K impressions or copies. Extended licenses lift the cap. Editorial-only assets MUST NOT appear in advertising. Verify per asset, per use.

4. UGC and Influencer Disclosure

Jurisdiction	Authority	Rule	Required disclosure
US	FTC §255	Material connection must be clearly and conspicuously disclosed	#ad, #sponsored
UK	ASA	Ad recognition required; CAP Code 2.1	"Ad" prefix
India	ASCI	Disclosure label upfront on all influencer content	"#Advertisement" or "#Ad"
France	ARPP	Mandatory disclosure for partnerships	"Partenariat rémunéré"
EU broad	UCPD + DSA	Material commercial communication must be identifiable	Per member state

FTC sweep risk areas: undisclosed gifting, family-relationship endorsements without disclosure, ambiguous tags (#partner, #thanks), affiliate links without disclosure.

5. Likeness, Publicity, Privacy

Regime	Scope	Lead time
US right of publicity	State-by-state — California Civil Code §3344, NY Civil Rights §50-51 most stringent	Check per state
GDPR Article 6	Lawful basis required for processing likeness (consent or LI)	Pre-shoot
CCPA / CPRA	"Sale" implications when likeness fuels ad targeting	Pre-launch
COPPA	Under-13: verifiable parental consent before data collection	Pre-shoot
HIPAA (when applicable)	Patient likeness + health context = PHI	Pre-shoot

6. Chain of Title Checklist

Every asset in a finished campaign must trace to a complete chain:

• Written agreement on file
• Assignment of rights or exclusive license clause
• Consideration documented (payment, comp, or recital)
• Effective date and term defined
• Scope: territory + term + permitted media
• Moral rights waiver where applicable (France, Germany strict)
• Indemnification clause naming MarketBliss + client
• Governing law and venue specified
• Counter-signatures on file (PDF + signed-on date)
• Registered in chain-of-title ledger at output/campaigns/<id>/production/clearance.md

7. Per-Geography Permit Map

Region	Authority	Lead time	Fee range (USD)	Triggers
US — city	City film office	5-15 d	$50-1,500/day	Street, public building, school, hospital, park
US — drone	FAA Part 107 + state/local	Same-day to 30 d	$0-500	Any commercial drone
UK	Local council + FilmFixer	5-15 d	£50-2,000/day	Public realm, transport hubs
EU broad	Per member state + city	7-30 d	€100-3,000/day	Public space, monuments, schools
Canada	Provincial + municipal	5-20 d	C$100-2,000/day	Public realm
Australia	State film commission + LGA	10-21 d	A$100-2,000/day	Public realm, beaches

8. Pass / Fail / HITL Verdict Schema

{
  "asset_id": "<id>",
  "verdict": "pass | fail | hitl-required",
  "violations": [
    {
      "category": "talent | music | stock | location | trademark | privacy",
      "severity": "low | med | high | critical",
      "evidence_ref": "<path or memref>"
    }
  ],
  "required_actions": ["<action>"],
  "approved_by": "<agent-slug-or-human-id>",
  "decided_at": "<iso8601>"
}

Routing: any severity >= high or any minor / un-released talent / un-licensed music routes to HITL with subtype ip_release_review.

9. Retention Rules

• Signed releases retained for term of use + 4 years (US statute-of-limitations safe margin).
• EU GDPR: retention basis must be tied to a documented processing purpose; default 4 years post-term unless a longer legal basis exists.
• Minor releases: retain until subject's age of majority + 4 years.
• Storage: encrypted at rest in output/campaigns/<id>/production/releases/ plus a redundant archive.
• Destruction log required on expiry.

References

• brand-safety skill — guardrails registry
• marketing-governance skill — approval gates and audit trail
• AGENTS.md §7 — gatekeeper roster (the ip-clearance gate is owned by talent-ip-coordinator)