analytics-review

name	analytics-review
description	Interpret Instagram/Facebook Insights and turn them into next actions - what's working, what to do more of, what to cut. Use when reviewing performance from supplied metrics.

analytics-review

Numbers into decisions. Read the right metrics for the goal, then act.

Read the right metric per goal

• Reach/growth: reach, follows from a post, shares, watch-through on Reels.
• Resonance/value: saves and shares (strongest value signals on Meta), comments.
• Retention: Reel average watch time / replays; carousel swipe-through; Story completion + tap-backs.
• Action: profile visits, link taps, DMs.

Process

1. Use the creator's real numbers (supplied or pulled via the Meta connector) - don't invent benchmarks.
2. Find patterns: which hooks/formats/topics over-index on saves/shares/retention? Where do people drop?
3. Recommend: do more of what works (format/hook/topic), fix the drop-off point, stop what underperforms.
4. One experiment for next week (e.g. test a new hook style on Reels).

Output

• A short read: top performers + why, the drop-off insight, 3 concrete next actions, 1 experiment. Cite the actual numbers; mark anything missing [verify].

Guardrails

• No fabricated benchmarks or made-up metrics; work from real data (truth-telling).
• Don't over-read tiny samples; note when data is thin.