菜单
Define product/brand positioning - target, category, differentiator, and proof - as the foundation every asset works from. Use at the start of a brand/campaign or when messaging feels muddled.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Design an A/B test - hypothesis, single variable, variants, sample size/duration, and the metric - and interpret results honestly. Use when optimizing a page, ad, email, or funnel step.
Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign.
Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.
Analyze competitors - positioning, messaging, offers, channels, and gaps - to sharpen your own strategy. Use when entering a market, repositioning, or planning a campaign.
Plan content marketing - pillars, topics, formats, and a distribution plan tied to the funnel. Use when building a content strategy or editorial calendar.
Write a multi-email sequence (welcome, nurture, launch, re-engagement) with goals, timing, and CTAs - CAN-SPAM compliant and deliverability-safe. Use when building a drip/nurture/launch flow.
| name | positioning |
| description | Define product/brand positioning - target, category, differentiator, and proof - as the foundation every asset works from. Use at the start of a brand/campaign or when messaging feels muddled. |
Positioning is the decision the rest of marketing executes. Get it sharp before writing copy.
truth-claims).