菜单
Deep executive research and outreach strategy for a target account. Maps leadership, builds executive narratives, enforces the Earned Right Test, and generates persona-specific message drafts. Use when the AE is preparing to contact a specific executive. Runs Stage 5, Stage 5.5, and Stage 9.
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基于 SOC 职业分类
Structured AI-guided interrogation skill for breaking into greenfield accounts. Use when the user wants to research a target account, identify urgency signals and warm paths, map stakeholders, build an Account Brief, and draft persona-specific outreach before outbound.
Quick urgency scan for a target account. Identifies triggers, scores urgency (1-10), and tells you whether to move now, build slowly, or park. Use when you need a fast read on whether an account is worth pursuing right now. Runs Stage 0.5 only.
Map every warm path into a target account — LinkedIn connections, internal intel, customer networks, investor overlap, partner relationships, alumni, and pre-warm engagement. Use when the AE wants to find the easiest doors before going cold. Combines LinkedIn Co-Pilot, Pre-Stage company branching, Stage 1, and Stage 6.
Score and audit an existing Account Brief. Finds gaps, unverified claims, missing warm paths, weak messaging, and the overall quality of the intelligence. Use after a full Greenfield run to validate quality, or as a manager reviewing an AE's account plan.
Lightweight 5-minute account snapshot. Company overview, top 3 triggers, top 3 personas, and a go/no-go recommendation. Use when the AE wants a fast read on an account before deciding whether to invest time in a full Greenfield run. No Account Brief, no message drafts.
| name | leadership-intel |
| description | Deep executive research and outreach strategy for a target account. Maps leadership, builds executive narratives, enforces the Earned Right Test, and generates persona-specific message drafts. Use when the AE is preparing to contact a specific executive. Runs Stage 5, Stage 5.5, and Stage 9. |
Use this skill when the AE knows who they want to reach at a target account and needs the deep executive research, narrative construction, and message drafts to do it right. This is the highest-stakes skill in Greenfield — bad executive outreach permanently poisons an account.
Before running, collect:
Recommended but not required:
Read and enforce:
The canonical Earned Right Test is a hard stop. Executive outreach is allowed only if the insight is specific to the selected executive, connected to the wedge, and non-obvious to a competitor rep who spent 15 minutes on Google.
Say exactly:
"Let's earn the right to contact the executive at [Company]. We’re not writing a message until we know why this person should actually care. Who's your primary target — and what do you actually know about them beyond their LinkedIn title?"
"I only know the title" → go straight into research mode and do not draft messaging yet."I already have a strong public insight from their keynote" → carry that into the route decision and canonical Earned Right Test immediately.For each key executive, generate research actions:
Career and background:
Video and audio intelligence:
[Name] keynote or [Name] interview[Name] podcastPersonal alignment:
The thoughtful entry point:
Ask the AE:
Output the routing decision:
EXECUTIVE ROUTE DECISION — [Company]
Recommended primary target: [CEO / CTO / CIO / CFO / CRO / CMO / CPO / Not C-suite yet]
Rationale: [2 sentences]
Secondary target: [Role]
NOT recommended: [Roles that don't fit + why]
Apply the routing logic strictly. Route to "Not C-suite yet" if the AE has no credible executive narrative. State this honestly.
THE GATE. Ask the AE:
"Give me the one thing you know about this executive's strategic situation — from their earnings call, keynote, LinkedIn post, podcast, or board announcement — that most salespeople calling on this account don't know. One insight that makes your outreach non-generic."
Apply the canonical pass criteria:
If the AE cannot answer, or the insight fails the canonical pass criteria:
EARNED RIGHT TEST: NOT YET PASSED
The following research actions will help you find the insight:
1. [YouTube search for CEO keynotes from last 6 months]
2. [Earnings call transcript — what did they emphasize?]
3. [LinkedIn posts by the executive in last 90 days]
4. [Board announcements or investor letters]
5. [Industry analyst coverage mentioning executive priorities]
Executive message drafts are BLOCKED until this test is passed.
I'll generate champion and technical buyer drafts instead.
If the AE has the insight and it passes:
PASSED"The CFO is talking publicly about vendor consolidation, and our wedge is cost control" → test it against the canonical criteria and, if it passes, unlock only the CFO route."They’re transforming the business" → fail it as too generic and generate the next research actions instead of drafting.Only if Earned Right Test PASSED. Build the narrative for the routed executive:
Use the appropriate frame:
Include "What never to say" for each.
Generate ranked access paths:
If Earned Right Test PASSED:
If Earned Right Test NOT PASSED:
For each draft include:
The complete Stage 5.5 output block as defined in GREENFIELD.md, including:
Run the Stage 5, Stage 5.5, and Stage 9 checkpoints from QUALITY_GATES.md.
STATUS: DONE | DONE_WITH_CONCERNS | BLOCKED
EARNED RIGHT TEST: PASSED | NOT YET PASSED
EXECUTIVE TARGET: [Name / Role]
ACCESS PATH: [Highest-priority tier with specific action]
NEXT ACTION: [One sentence — what to do right now]