content-writing

name	content-writing
description	Guidelines for writing blog posts, social media content, and marketing materials

Content Writing Skill

Blog Posts

• Use a compelling title with the primary keyword
• Hook readers in the introduction
• Structure with H2/H3 headers
• Include bullet points for scannability
• End with a call to action
• Aim for 500-1500 words

Social Media

• Twitter/X: max 280 chars, use threads for longer content, 1-2 hashtags
• LinkedIn: professional tone, start with a hook, ~1300 chars
• Keep each post focused on one key message

General

• Be concise and direct
• Use active voice
• Include specific examples and data
• Write for the target audience