brand-voice

name	brand-voice
description	Brand tone, messaging hierarchy, CTAs, and terminology. Loaded automatically by /ads and /ads-batch. Edit this file to match your company or client.
disable-model-invocation	false

Brand Voice Guidelines

⚠️ CUSTOMIZE THIS FILE before using /ads — replace all [bracketed] placeholders.

Company

• Name: [Your Company Name]
• Industry: [e.g., B2B SaaS, E-commerce, Professional Services]
• Primary market: [e.g., DACH, CEE, Poland, Global]

Tone of Voice

• Primary tone: [e.g., Professional but approachable]
• Avoid: [e.g., Overly casual slang, jargon without context, aggressive sales language]
• Key adjectives: [e.g., Trustworthy, innovative, results-driven]

Messaging Hierarchy

1. Primary message: [Core value proposition — 1 sentence]
2. Secondary message: [Supporting benefit]
3. Tertiary message: [Differentiator or proof point]

Mandatory Elements

• Must include: [e.g., Brand name in at least 2 headlines]
• Must avoid: [e.g., Competitor names, unverified claims like "best" or "#1"]
• Legal/compliance: [e.g., "Certified partner", disclaimer requirements]

Social Proof Available

• [e.g., "500+ clients", "Since 2010", "Google Partner", "4.8★ rating"]

CTAs Preferred

• EN: [e.g., "Get a Demo", "See Pricing", "Start Free Trial"]
• DE: [e.g., "Demo ansehen", "Preise anzeigen", "Kostenlos testen"]
• FR: [e.g., "Demandez une démo", "Voir les tarifs", "Essayez gratuitement"]
• ES: [e.g., "Solicita una demo", "Ver precios", "Prueba gratis"]
• AR: [e.g., "احجز عرضاً", "شاهد الأسعار", "جرّب مجاناً"]
• PL: [e.g., "Umów demo", "Zobacz cennik", "Przetestuj za darmo"]

Keywords & Terminology

• Use: [preferred terms]
• Avoid: [terms to never use]

Language-Specific Notes

English (EN)

• British or American spelling: [choose one]

German (DE)

• Formal "Sie" or informal "du": [choose one]
• Compound nouns eat character limits fast — prepare shorter alternatives

French (FR)

• Formal "vous" or informal "tu": [choose one]

Spanish (ES)

• Spain (ES-ES) or Latin America (ES-LATAM): [choose one — affects vocabulary and register]
• Formal "usted" or informal "tú": [choose one]
• Avoid inverted punctuation (¿, ¡) in headlines to save characters

Arabic (AR)

• Modern Standard Arabic (MSA) or dialect: [choose one — MSA recommended for B2B]
• Omit tashkeel diacritics in ads to save characters: [yes/no — yes recommended]
• Brand/product names in Latin script or transliterated: [choose one]

Polish (PL)

• Formal "Państwo" or informal "Ty" form: [choose one]
• Polish diacritics (ą, ć, ę, ł, ń, ó, ś, ź, ż) count as 1 character each in Google Ads