Use when the user wants to audit a website, analyze a page, plan an SEO strategy, fix technical SEO, add schema markup, improve content quality, optimize for AI search engines, build local SEO, handle hreflang/i18n, generate sitemaps, optimize images, run programmatic SEO, build competitor comparison pages, cluster keywords, optimize for Search Experience (SXO), monitor SEO drift, analyze backlinks, handle e-commerce SEO, or export a client report. Covers full site audits with parallel sub-agents, single-page analysis, SEO strategy with industry templates, robots.txt, sitemaps, Core Web Vitals, JSON-LD, E-E-A-T, content quality, GEO, llms.txt, AI crawler access, local SEO, hreflang, programmatic SEO, keyword clustering, SXO, drift monitoring, backlink analysis, e-commerce SEO, and PDF report export. Use for any request containing: SEO, rank, Google, search engine, schema, sitemap, robots.txt, meta tags, keywords, AI search, local SEO, hreflang, backlinks, programmatic, ecommerce, or visibility.
Use when the user wants to audit a website, analyze a page, plan an SEO strategy, fix technical SEO, add schema markup, improve content quality, optimize for AI search engines, build local SEO, handle hreflang/i18n, generate sitemaps, optimize images, run programmatic SEO, build competitor comparison pages, cluster keywords, optimize for Search Experience (SXO), monitor SEO drift, analyze backlinks, handle e-commerce SEO, or export a client report. Covers full site audits with parallel sub-agents, single-page analysis, SEO strategy with industry templates, robots.txt, sitemaps, Core Web Vitals, JSON-LD, E-E-A-T, content quality, GEO, llms.txt, AI crawler access, local SEO, hreflang, programmatic SEO, keyword clustering, SXO, drift monitoring, backlink analysis, e-commerce SEO, and PDF report export. Use for any request containing: SEO, rank, Google, search engine, schema, sitemap, robots.txt, meta tags, keywords, AI search, local SEO, hreflang, backlinks, programmatic, ecommerce, or visibility.
Complete SEO toolkit for websites — from zero to ranking. Run a full audit, fix technical issues, generate schema markup, optimize content, get found by AI search engines, and deliver polished client reports.
Start here
Three doors cover most requests: /seo audit [url] to learn where you stand
(bare /seo [url] runs it), /seo plan [business-type] for the strategy, and
/audit full [url] when the whole site (design and defects included) should be
checked in one pass. Everything else in the table below is a specialist pass.
Commands
Command
What it does
Reference
audit [url]
Full site SEO audit — crawls up to 500 pages, scores 7 dimensions, outputs ACTION-PLAN.md
Instant-indexing pings to Bing, Yandex, Naver and Seznam — key setup, single/batch/sitemap submission; the fast lane into the indexes that feed AI answers
Legacy name: report (the retired /seo sub-command) now routes to /audit report
(../audit/references/report.md holds the SEO-scope
skeleton). Accepted names are registered in tools/data/intents.csv.
How to run a command
If PRODUCT.md or DIRECTION.md exist at the project root, read them first: brand names, entities, tone and anti-references committed there drive schema name/sameAs, content voice and keyword framing.
When the user invokes a command:
Load the matching reference file using the Read tool
Follow the instructions in that reference exactly
Every command that produces recommendations formats them per references/action-plan.md.
If no command is specified:
With a URL → default to audit
With a business type → default to plan
Otherwise ask: "Would you like a full audit, a single-page analysis, or an SEO strategy?"
