Skip to main content 首页 创作者 minhnv0807 ai-business-skills 01-content-calendar-global
01-content-calendar-global Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
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29-dropshipping-mastery-global Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.
22-personal-brand-context-global Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.
23-personal-brand-strategy-global Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.
name 01-content-calendar-global description Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`. metadata {"version":"1.0.1","category":"content"} license MIT triggers ["content calendar","posting schedule","monthly content plan","social media calendar","editorial calendar"] related ["product-marketing-context-global","00-marketing-plan-global","04-script-video-global","02-campaign-brief-global","09-customer-insight-global"]
Global Content Calendar
Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.
Step 0 — Read context file Before generating the calendar, read .agents/product-marketing-context-global.md for:
Brand voice & tone
Active channels and follower base
Region (drives optimal posting times and channel mix)
Currency (drives any monetary CTA framing)
If the file is missing, ask the user to run product-marketing-context-global first.
Information gathering Ask the user up to 4 questions before starting:
Product / service? Industry, core USP, price tier.Active channels? List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts.Goal this month? Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign?Content resources? How many people produce content? Can you record video? Do you have UGC / testimonials available?
Calendar principles
1. Funnel distribution Funnel stage Share Goal Content type TOFU (Awareness) 40% Attract new viewers Trends, tips, POV, behind-the-scenes, pain points MOFU (Consideration) 35% Build trust, persuade Case study, review, comparison, process, FAQ BOFU (Conversion) 15% Close the order Offer, deal, countdown, retarget, livestream Retention 10% Retain existing customers VIP content, referral, community, re-engagement
2. Content pillar balance Every brand needs 3–5 pillars. Audit balance weekly.
Pillar Recommended share This week's count Education 30–35% [count] / [total] = [%] Inspiration 20–25% [count] / [total] = [%] Entertainment 20–25% [count] / [total] = [%] Selling 10–15% [count] / [total] = [%] Community 5–10% [count] / [total] = [%]
Rule: If any pillar drifts more than 10% from its target, rebalance the following week.
3. Source-type mix Source type Share Description FGC (Founder Generated) 25–30% Founder / expert content — highest trust Brand Content 30–35% Official brand assets UGC (User Generated) 20–25% Customer-created — social proof EGC (Employee Generated) 10–15% Team-created — authentic culture
Content matrix — generate ideas at scale
Content matrix method. Universal, works in any market.
Multiply your content pillars by 8 formats to generate 24–40 ideas in one sitting.
8 content formats # Format Description Example 1 How-to Teach a specific skill, step by step "3 steps to set up a Meta Pixel correctly" 2 Inspiration Success stories, overcoming obstacles "From 0 to 50K followers in 6 months — true story" 3 Analysis Explain why, how a mechanism works "Why expensive ads still produce no orders — root cause analysis" 4 Contrarian Challenge a common belief "Running more ads is NOT how you grow orders" 5 Observation Hidden trends, things others miss "Something is happening on TikTok Shop that few notice" 6 X vs Y Compare 2 tools / approaches / strategies "Meta Ads vs TikTok Ads: which industries pick which?" 7 Now vs Future Predictions, upcoming trends "Marketing 2025 vs 2026: 5 big shifts" 8 List Tips, mistakes, lessons, tools "7 most common ad mistakes SMBs make"
How to use
Pull 3–5 brand content pillars (from product-marketing-context-global or by asking)
Build a grid: pillars (rows) × 8 formats (columns) = 24–40 ideas
Each cell holds a specific headline — never generic ("Marketing" is wrong, "3 ways to cut CPMess below $5" is right)
Pick the 15 strongest ideas → fill them into the weekly calendar
Content matrix template | Pillar \ Format | How-to | Inspiration | Analysis | Contrarian | Observation | X vs Y | Now vs Future | List |
|-----------------|--------|-------------|----------|------------|-------------|--------|---------------|------|
| [Pillar 1] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 2] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 3] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 4] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
Tip: Run the matrix once per month → bank 32+ ideas. You will never run dry.
Content repurposing matrix — 1:7 ratio Every source asset spawns at least 7 derivatives.
Repurposing table # Source asset Derivative Target channel Length / size Production time 1 Long video (3–5 min) Original YouTube 3–5 min 2–4h 2 Short clip #1 (hook) TikTok 15–30s 15 min 3 Short clip #2 (key tip) Reels 15–30s 15 min 4 Short clip #3 (outcome) TikTok / Shorts 15–30s 15 min 5 Carousel (5–7 slides) Instagram, LinkedIn 5–7 images 30 min 6 SEO blog post Website 800–1500 words 1–2h 7 Email newsletter Email list 300–500 words 30 min 8 3 quote cards Story, Threads, X 1 image / card 15 min 9 Audio snippet Podcast feed / OA voice 1–2 min 10 min
Repurposing workflow Day 1: Record / write source asset
Day 1: Cut short clips (3 clips, 45 min)
Day 2: Build carousel + quote cards (45 min)
Day 2: Write blog post from source (1–2h)
Day 3: Send email newsletter (30 min)
Day 3–7: Schedule derivatives across channels
Optimal posting times — region note Posting times shift by region. The defaults below cover the global average . Override per region using product-marketing-context-global.
Global default windows (local time) Channel Mon–Fri Saturday Sunday Notes TikTok 7:00–9:00, 12:00–13:00, 19:00–22:00 10:00–12:00, 19:00–22:00 10:00–12:00, 19:00–22:00 Peak: 20:00–21:00 Instagram 7:00–9:00, 12:00–14:00, 18:00–20:00 9:00–11:00, 18:00–20:00 10:00–12:00 Peak: 12:00–13:00 Facebook 8:00–10:00, 13:00–15:00, 19:00–21:00 9:00–11:00, 19:00–21:00 10:00–13:00 Peak: 13:00, 20:00 LinkedIn 7:30–9:00, 11:30–13:30, 17:00–18:30 Skip / low Skip / low B2B: Tue/Wed/Thu best YouTube 17:00–22:00 14:00–17:00 14:00–17:00 Long videos — weekends stronger X (Twitter) 8:00–10:00, 12:00–13:00, 17:00–19:00 9:00–11:00 10:00–12:00 Peak: 9:00 weekdays Email 8:00–10:00, 14:00–15:00 Skip Skip Tue + Thu best for B2B, Wed for B2C Blog / SEO Any Any Any 2–4 posts / week, indexes in 1–3 days
Region notes (set in foundation skill)
US : Time zones split (ET / CT / PT) — schedule to dominant audience zone. LinkedIn strong for B2B SaaS.EU : Strict GDPR — confirm consent for email. CET / GMT split. LinkedIn strong DACH region.SEA : TikTok dominates, LINE / Zalo / WhatsApp are messenger-of-record. Mobile-first, evening peak 19:00–22:00.LATAM : WhatsApp + TikTok + Instagram primary. Spanish + Portuguese require localised copy. Late-evening engagement (21:00–23:00).APAC ex-China : Mix of Instagram, TikTok, LINE (Japan / Taiwan), KakaoTalk (Korea). Localisation required.MENA : Snap + TikTok + Instagram. Friday is weekend — adjust scheduling.
Seasonal peaks (universal) Season Notes Adjustment Q4 (Black Friday / Cyber Monday) CPM spikes 30–50%, engagement up Pre-warm audience 2 weeks early, pre-schedule content End-of-year holidays E-commerce, education, gifting peak Higher CPMs through Dec Back-to-school (Aug–Sep, Northern Hemisphere) Education, edtech, productivity tools spike Education content surge Summer (Jun–Aug N. Hemisphere) F&B, travel, leisure surge Leisure-themed content Region-specific (Lunar New Year, Ramadan, Diwali) Local cultural moments Plan 2–3 weeks in advance, localise content
AI content scoring Score every piece before publishing (0–10 scale):
Criterion Weight Score (1–10) Score × weight Hook (first 3 seconds — does it stop the scroll?)25% [score] Relevance (does it match the target customer insight?)20% [score] Value (what does the viewer take away?)20% [score] CTA (clear and action-driving?)15% [score] Visual (image / video quality?)10% [score] Brand consistency (correct tone, colours?)10% [score] Total 100% [total] / 10
8–10: Publish now, consider boosting with paid
6–7.9: Publish with minor edits
4–5.9: Rewrite hook or CTA before publishing
<4: Do not publish, redo
Weekly calendar template
Week [number] — [start date] to [end date] Date Day Channel Time Format Funnel Pillar Topic Hook / headline CTA Source type Owner Status [date] Mon TikTok 20:00 Video 30s TOFU Education [topic] [hook 3s] [CTA] FGC [name] Draft / Done / Posted [date] Mon Instagram 12:00 Carousel MOFU Inspiration [topic] [headline] [CTA] Brand [name] [date] Tue TikTok 12:00 Video 15s TOFU Entertainment [topic] [hook] [CTA] EGC [name] [date] Tue Email 09:00 Newsletter MOFU Education [topic] [subject line] [CTA] Brand [name] [date] Wed TikTok 20:00 Video 30s MOFU Inspiration [topic] [hook] [CTA] UGC [name] [date] Wed Facebook 20:00 Video 60s BOFU Selling [topic] [headline] [CTA] Brand [name] [date] Thu TikTok 12:00 Video 15s TOFU Education [topic] [hook] [CTA] FGC [name] [date] Thu Email 08:30 Offer BOFU Selling [topic] [subject line] [CTA] Brand [name] [date] Thu LinkedIn 09:00 Post MOFU Education [topic] [headline] [CTA] FGC [name] [date] Fri TikTok 20:00 Video 30s TOFU Entertainment [topic] [hook] [CTA] EGC [name] [date] Fri Facebook 12:00 Post MOFU Education [topic] [headline] [CTA] Brand [name] [date] Sat TikTok 20:00 Video 30s MOFU Inspiration [topic] [hook] [CTA] UGC [name] [date] Sat Instagram 18:00 Reels TOFU Entertainment [topic] [hook] [CTA] FGC [name] [date] Sun TikTok 20:00 Video 15s TOFU Education [topic] [hook] [CTA] FGC [name] [date] Sun Blog -- Post MOFU Education [topic] [SEO title] [CTA] Brand [name]
Weekly balance check Item Plan Actual On ratio? Funnel: TOFU40% (6 posts) [count] Yes / No Funnel: MOFU35% (5 posts) [count] Funnel: BOFU15% (2 posts) [count] Funnel: Retention10% (2 posts) [count] Pillar: Education30–35% [count] Pillar: Inspiration20–25% [count] Pillar: Entertainment20–25% [count] Pillar: Selling10–15% [count] Pillar: Community5–10% [count] Source: FGC25–30% [count] Source: Brand30–35% [count] Source: UGC20–25% [count] Source: EGC10–15% [count]
Recommended posting frequency by channel Channel Minimum Recommended Optimal Notes TikTok 3 videos / week 5–7 videos / week 1–2 videos / day More posts = more data to optimise Instagram 3 posts / week 4–5 posts / week 1 post / day Reels prioritised Facebook 3 posts / week 4–5 posts / week 1 post / day Mix video + carousel + text LinkedIn 2 posts / week 3–4 posts / week 1 post / weekday B2B: longer-form posts win X (Twitter) 5 / week 1–2 / day 3–5 / day Threads + replies drive reach YouTube 1 video / week 1–2 videos / week 2 videos / week Quality > quantity Email 1 email / week 2 emails / week 2 emails / week Beyond this risks spam complaints Blog / SEO 1 post / week 2–4 posts / week 1 post / day SEO compounds over time
Cross-reference When you need Call skill Script for a TikTok video in this calendar 04-script-video-globalAd copy for a Facebook post in this calendar (use ad copy skill if available) Insights to pick topics 09-customer-insight-globalOverall plan that contains this calendar 00-marketing-plan-globalCampaign-specific calendar 02-campaign-brief-global
Examples — diversified regions
Example A — US B2B SaaS
4 channels: LinkedIn (primary), X / Twitter, YouTube, Email newsletter
12 posts / week: LinkedIn 4 + X 3 + YouTube 1 + Email 2 + Blog 2
Mix: Education 40%, Inspiration 20%, Analysis 25%, Selling 15%
Example B — EU DTC apparel
5 channels: Instagram, TikTok, Pinterest, Email, Blog
18 posts / week: IG 5 + TikTok 7 + Pinterest 3 + Email 2 + Blog 1
Mix: Inspiration 35%, Education 20%, Entertainment 30%, Selling 15%
Example C — SEA fitness coaching app
4 channels: TikTok, Instagram, LINE / WhatsApp broadcast, YouTube Shorts
16 posts / week: TikTok 7 + IG 4 + LINE 2 + Shorts 3
Mix: Inspiration 30%, Education 30%, Entertainment 25%, Selling 15%
Quality checklist Before delivering the calendar, verify:
