Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.
Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.
metadata
{"version":"2.0.2","category":"operations"}
triggers
["thiet lap kenh","tao TikTok moi","thiet lap Zalo OA","bat dau email marketing","tao Fanpage","setup kenh","mo kenh moi"]
output
File .md gom checklist setup 4 giai doan, thong so ky thuat, tich hop lien kenh, ke hoach 30 ngay dau, va moc tang truong
Ban muon thiet lap kenh nao? (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu)
Nganh hang va san pham/dich vu chinh? (Nganh gi? Ban gi? Phan khuc gia nao?)
Da co kenh nao chua? (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong)
Muc tieu 90 ngay dau la gi? (Follower? Lead? Don hang? Brand awareness?)
Kenh ho tro
STT
Kenh
Vai tro chinh
Phu hop voi
1
TikTok Brand
Reach + Brand + Conversion
Tat ca nganh — dac biet Beauty, F&B, Fashion, Education
2
Zalo OA
Nurture + Retention + Re-engage
Dich vu, Spa, BDS, Education, B2B
3
Facebook Page
Trust + Ads + Community
Tat ca nganh
4
Email (Brevo)
Nurture dai han + Automation
Education, E-commerce, SaaS, B2B
5
TikTok Shop
E-commerce truc tiep
Fashion, Beauty, FMCG, Phu kien
6
Instagram Business
Visual brand + Engagement
Beauty, Fashion, F&B, Lifestyle
7
Google Business Profile
Local SEO + Trust
Dich vu dia phuong, Spa, Nha hang, Phong kham
Quy trinh 4 giai doan
Moi kenh theo 4 giai doan:
Giai doan
Thoi gian
Muc tieu
1. Tao & Setup
Ngay 1–2
Tao tai khoan, cai dat day du, hoan thien profile
2. Xac minh & Toi uu
Ngay 3–7
Xac minh, ket noi tool, toi uu cho tim kiem
3. Ket noi & Tich hop
Ngay 7–14
Lien ket cac kenh, cai dat automation
4. Ke hoach 30 ngay dau
Ngay 1–30
Noi dung, tan suat, KPI theo doi
1. TikTok Brand Account
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Tao tai khoan
Dung email doanh nghiep, khong dung so dien thoai ca nhan
[ ]
Chuyen sang Business Account
Settings → Manage Account → Switch to Business
[ ]
Chon danh muc nganh
Chon dung nganh — anh huong den de xuat noi dung
[ ]
Avatar
400x400px, logo ro net tren nen sang, file PNG
[ ]
Username
@tenbrand — ngan, de nho, trung voi cac kenh khac
[ ]
Bio
Max 80 ky tu, noi ro ban la ai + lam gi + CTA
[ ]
Link trong bio
Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link)
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Xac minh so dien thoai + email
Bao mat tai khoan
[ ]
Bat 2FA
Settings → Security → Two-Factor Authentication
[ ]
Ket noi TikTok Ads Manager
ads.tiktok.com — tao Business Center
[ ]
Cai dat TikTok Pixel
Gan pixel len website (neu co)
[ ]
Nghien cuu hashtag nganh
Tim 20–30 hashtag lien quan, phan loai lon/vua/nho
[ ]
Follow 50 tai khoan nganh
Doi thu + KOL + Trend setter → de algorithm hieu niche
[ ]
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Ket noi Instagram (neu co)
Cross-post Reels → TikTok va nguoc lai
[ ]
Setup TikTok Shop (neu ban hang)
Xem phan TikTok Shop ben duoi
[ ]
Tao template video
3–5 template CapCut de nhan su tu lam
[ ]
Cai dat auto-reply tin nhan
Tin chao mung + FAQ tu dong
[ ]
Tao playlist/series
Nhom video theo chu de de khach xem lien tuc
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
So video
Loai noi dung
Muc tieu
Tuan 1
5–7 video
100% TOFU: gioi thieu, behind scenes, tips
Test format, tim phong cach
Tuan 2
5–7 video
70% TOFU + 30% MOFU: giao duc, so sanh
Tang follower, test hook
Tuan 3
5–7 video
50% TOFU + 30% MOFU + 20% BOFU
Bat dau thu lead
Tuan 4
5–7 video
40% TOFU + 30% MOFU + 30% BOFU
Toi uu format thang, tang lead
Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc references/thong-so-va-loi-thuong-gap.md muc "1. TikTok Brand Account".
2. Zalo Official Account (OA)
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Dang ky tai oa.zalo.me
Can GPKD hoac CMND chu doanh nghiep
[ ]
Chon loai OA
Cua hang / Giao duc / Suc khoe / Dich vu → chon dung
[ ]
Avatar
640x640px, logo ro net
[ ]
Anh bia
1080x360px, the hien dich vu chinh + thong tin lien he
[ ]
Mo ta OA
Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua
[ ]
Cai dat menu
Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Xac minh OA
Gui giay to theo yeu cau Zalo — mat 3–7 ngay
[ ]
Cai dat tra loi tu dong
Tin chao mung khi follow + FAQ bot
[ ]
Tao mau tin nhan (template)
5–10 template cho cac tinh huong thuong gap
[ ]
Cai dat thong bao
Nhan thong bao khi co tin nhan moi
[ ]
Them nhan vien quan ly
Phan quyen: admin, editor, cs
[ ]
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Tao ma QR follow OA
In dan tai cua hang, them vao name card, post len Facebook
[ ]
Ket noi Zalo Ads
ads.zalo.me — tao chien dich thu follower
[ ]
Tich hop chatbot (neu can)
Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel)
[ ]
Ket noi CRM
Dong bo thong tin khach hang
[ ]
Setup broadcast schedule
Lich gui broadcast co dinh (2–3 lan/tuan)
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
Hoat dong
Muc tieu
Tuan 1
Thu follower: QR tai cua hang, share len Facebook, moi khach cu
100–300 follower
Tuan 2
Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower
Read rate >60%
Tuan 3
Broadcast gia tri: tips/kien thuc nganh + CTA nhe
Click rate >5%
Tuan 4
Broadcast ban hang: uu dai co thoi han + CTA manh
Don hang/dat lich tu Zalo
Thong so ky thuat broadcast (kich thuoc anh, gioi han ky tu, tan suat, gio gui, quota tin) va bang loi thuong gap cua Zalo OA: doc references/thong-so-va-loi-thuong-gap.md muc "2. Zalo Official Account (OA)".
3. Facebook Page
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Tao Page
facebook.com/pages/create — chon loai phu hop
[ ]
Ten Page
Ten thuong hieu chinh xac, de tim, co keyword nganh
[ ]
Avatar
170x170px (hien thi 128px tren mobile), logo ro net
[ ]
Anh bia
851x315px (desktop) / 640x360px (mobile), CTA ro rang
[ ]
Username
facebook.com/tenbrand — trung voi cac kenh khac
[ ]
Thong tin About
Dia chi, SDT, email, gio lam viec, mo ta ngan + dai
[ ]
Nut CTA
Chon: Nhan tin / Goi / Dat lich / Mua ngay
[ ]
Mau tin nhan tu dong
Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich)
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Xac minh Page (tick xam)
Meta Verified — mat phi hoac gui giay to
[ ]
Tao Business Manager
business.facebook.com — quan ly ads + Page
[ ]
Cai dat Meta Pixel
Events Manager → tao Pixel → gan len website
[ ]
Setup Conversions API
Ket noi server-side tracking (chinh xac hon Pixel)
[ ]
Tao Custom Audience
Tu website visitor, engagement, customer list
[ ]
Tao Lookalike Audience
Tu best customer — 1% phu hop nhat
[ ]
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Ket noi Instagram
Settings → Linked Accounts → Instagram
[ ]
Ket noi WhatsApp (neu co)
Cho ads click-to-WhatsApp
[ ]
Setup Messenger auto-reply
Instant Reply + FAQ + Away Message
[ ]
Ket noi Chatbot
Pancake, Harafunnel, Manychat
[ ]
Tao tab tuy chinh
Shop / Dich vu / Danh gia / Video
[ ]
Moi 30–50 ban be like Page
Tang social proof ban dau
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
So bai
Loai noi dung
Muc tieu
Tuan 1
4–5 bai
Gioi thieu brand, team, cau chuyen, gia tri
Like + Follower dau tien
Tuan 2
4–5 bai
Giao duc + tips + behind scenes
Engagement, share
Tuan 3
4–5 bai
Social proof + review + case study
Trust, inbox dau tien
Tuan 4
4–5 bai
Mix: 40% TOFU + 30% MOFU + 30% BOFU
Lead, dat lich, don hang
Thong so ky thuat (kich thuoc anh/video, caption, gio dang, hashtag) va bang loi thuong gap cua Facebook Page: doc references/thong-so-va-loi-thuong-gap.md muc "3. Facebook Page".
4. Email Marketing (Brevo)
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Dang ky tai app.brevo.com
Plan Free: 300 email/ngay
[ ]
Xac minh domain
Settings → Senders & Domains → Add domain → Them DNS records
[ ]
Cai dat DKIM + SPF + DMARC
Theo huong dan Brevo — bat buoc de khong vao spam
[ ]
Tao sender
Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply")
[ ]
Import danh sach khach hang
CSV: email, ten, so dien thoai, ngay mua, phan loai
[ ]
Tao List va Segment
Phan nhom: Khach moi / Khach cu / VIP / Churn
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Test gui email
Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam
[ ]
Tao template email
3 template: Welcome, Newsletter, Promotion
[ ]
Setup double opt-in
Xac nhan dang ky 2 buoc — giam spam complaint
[ ]
Tao form dang ky
Embed form len website, landing page
[ ]
Setup unsubscribe link
Bat buoc — Brevo tu dong them nhung nen customize
[ ]
Thong so ky thuat email (chieu rong, kich thuoc anh, do dai tieu de/preview text, CTA button, ti le text/image): doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Tao Welcome Sequence
3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer
[ ]
Ket noi website form
Brevo plugin hoac API
[ ]
Ket noi Zalo/Facebook Pixel
Tracking conversion tu email
[ ]
Setup automation rule
Trigger: dang ky, mua hang, bo gio, sinh nhat
[ ]
Tao A/B test template
Test tieu de, CTA, thoi gian gui
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
Email
Noi dung
Muc tieu
Tuan 1
1 Welcome email
Chao mung + gioi thieu brand + qua tang dang ky
Open rate >40%
Tuan 2
1 Newsletter
Noi dung gia tri: tips, kien thuc nganh
Open rate >25%, click >3%
Tuan 3
1 Case study
Ket qua khach hang + CTA tu van
Click >3%, reply
Tuan 4
1 Offer
Uu dai doc quyen cho subscriber
Click >5%, conversion
Lich gui email (gio/ngay tot nhat, tan suat, ngay nen tranh) va bang loi thuong gap cua email marketing: doc references/thong-so-va-loi-thuong-gap.md muc "4. Email Marketing (Brevo)".
5. TikTok Shop
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Dang ky tai seller-vn.tiktok.com
Can GPKD + CMND/CCCD chu
[ ]
Xac minh tai khoan
Upload giay to — mat 1–3 ngay
[ ]
Setup cua hang
Ten shop, logo, mo ta, chinh sach doi tra
[ ]
Them san pham
Anh 1:1 (800x800px min), mo ta chi tiet, SKU
[ ]
Cai dat van chuyen
Ket noi doi tac van chuyen (GHN, GHTK, J&T)
[ ]
Cai dat thanh toan
Tai khoan ngan hang doanh nghiep
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Toi uu listing san pham
Tieu de co keyword, anh dep, mo ta day du, gia canh tranh
[ ]
Setup voucher cua hang
Giam gia cho don dau, freeship, combo
[ ]
Ket noi TikTok Brand Account
Link shop voi tai khoan brand de gan san pham vao video
[ ]
Setup affiliate
Cho phep creator ban san pham cua ban, hoa hong 5–15%
[ ]
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Tao video co gan san pham
Quay video + tag san pham — khach click mua truc tiep
[ ]
Setup livestream ban hang
Test 1–2 buoi, chuan bi script, layout
[ ]
Ket noi voi UGC/Affiliate
Tim 5–10 creator dang ky affiliate
[ ]
Setup TikTok Shop Ads
Product Shopping Ads, Video Shopping Ads
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
Hoat dong
Muc tieu
Tuan 1
Upload 10+ san pham, 3–5 video co tag san pham
Don hang dau tien
Tuan 2
Livestream thu, chay voucher, mo affiliate
10+ don hang
Tuan 3
Tang video/ngay, chay Shopping Ads nho
Doanh thu on dinh
Tuan 4
Scale video + livestream + affiliate
Tang don 50% vs tuan 3
Bang loi thuong gap cua TikTok Shop (listing, video, hoa hong affiliate, toc do xu ly don): doc references/thong-so-va-loi-thuong-gap.md muc "5. TikTok Shop".
6. Instagram Business
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Tao tai khoan
Dung email doanh nghiep
[ ]
Chuyen sang Business Account
Settings → Account → Switch to Professional
[ ]
Chon danh muc
Chon danh muc nganh chinh xac
[ ]
Avatar
320x320px, logo ro net
[ ]
Bio
150 ky tu: Mo ta + value proposition + CTA
[ ]
Link trong bio
Linktree hoac link truc tiep den landing page
[ ]
Story Highlights
Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Ket noi Facebook Page
Bat buoc de chay ads va cross-post
[ ]
Bat Instagram Shopping (neu co)
Settings → Business → Shopping → ket noi catalog
[ ]
Setup auto-reply DM
Tin chao mung + FAQ tu dong
[ ]
Nghien cuu hashtag
30 hashtag/post: 10 lon + 10 vua + 10 niche
[ ]
Follow 50 tai khoan nganh
Doi thu + KOL + Khach hang muc tieu
[ ]
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Ket noi TikTok
Cross-post Reels
[ ]
Setup Creator Studio / Meta Business Suite
Len lich dang bai
[ ]
Tao template Canva
5 template: Feed post, Story, Carousel, Reels cover, Highlight cover
[ ]
Tao branded hashtag
#TenBrand — dung nhat quan tren moi bai
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
So bai
Loai noi dung
Muc tieu
Tuan 1
4–5 feed + 7 story
Grid aesthetic: gioi thieu brand, san pham, team
100 follower
Tuan 2
4–5 feed + 7 story + 2 Reels
Giao duc + tips + behind scenes
Engagement
Tuan 3
4–5 feed + 7 story + 3 Reels
Review + case study + UGC
Save + Share
Tuan 4
4–5 feed + 7 story + 3 Reels
Mix TOFU/MOFU/BOFU
DM + Lead
Thong so ky thuat (kich thuoc feed/Reels/Story, so slide carousel, hashtag, caption) va bang loi thuong gap cua Instagram Business: doc references/thong-so-va-loi-thuong-gap.md muc "6. Instagram Business".
7. Google Business Profile (GBP)
Giai doan 1 — Tao & Setup (Ngay 1–2)
Buoc
Chi tiet
Trang thai
Tao tai business.google.com
Dang nhap bang Gmail doanh nghiep
[ ]
Nhap ten doanh nghiep
Ten chinh xac nhu tren bien hieu
[ ]
Chon danh muc
Chon danh muc chinh + 2–3 danh muc phu
[ ]
Nhap dia chi
Dia chi chinh xac, ghim tren Google Maps
[ ]
Nhap SDT + Website
SDT truc tiep, website chinh
[ ]
Nhap gio mo cua
Day du 7 ngay, cap nhat ngay le
[ ]
Them anh
Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh
[ ]
Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)
Buoc
Chi tiet
Trang thai
Xac minh doanh nghiep
Thu buu dien / Dien thoai / Email — mat 3–14 ngay
[ ]
Viet mo ta doanh nghiep
750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu
[ ]
Them dich vu/san pham
Liet ke day du dich vu + gia (neu co)
[ ]
Them thuoc tinh
Wi-Fi, dau xe, chap nhan the, dat lich online, etc.
[ ]
Tao link dat lich/dat hang
Ket noi den form hoac he thong booking
[ ]
Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)
Buoc
Chi tiet
Trang thai
Ket noi Google Ads
Hien thi dia chi trong quang cao Search
[ ]
Setup Google Analytics
Theo doi traffic tu GBP
[ ]
Xin review tu khach hang cu
Gui link review truc tiep qua Zalo/SMS
[ ]
Tao bai dang GBP
Bai gioi thieu + bai uu dai + bai su kien
[ ]
Tra loi review hien co
Tra loi 100% review — ca tich cuc va tieu cuc
[ ]
Giai doan 4 — Ke hoach 30 ngay dau
Tuan
Hoat dong
Muc tieu
Tuan 1
Hoan thien 100% thong tin, them 10+ anh
Profile hoan chinh
Tuan 2
Xin 5–10 review tu khach cu, dang 2 bai
5+ review 5 sao
Tuan 3
Dang 2 bai, tra loi review, them anh moi
Xuat hien tren Google Maps
Tuan 4
Dang 2 bai, xin them review, cap nhat thong tin
10+ review, ranking len
Thong so ky thuat (kich thuoc anh/logo/anh bia, gioi han bai dang, tan suat, muc tieu review) va bang loi thuong gap cua Google Business Profile: doc references/thong-so-va-loi-thuong-gap.md muc "7. Google Business Profile (GBP)".
Ban do tich hop lien kenh
So do luong kenh, ma tran tich hop 9 cap kenh (tu kenh → den kenh → cach ket noi → muc dich), va 6 quy tac tu dong hoa (trigger → hanh dong → tool): doc references/tich-hop-va-moc-tang-truong.md muc "Ban do tich hop lien kenh".
Moc tang truong (Growth Milestones)
Bang moc 30/60/90 ngay cho ca 7 kenh, moi moc chia 2 muc "tot" va "xuat sac": doc references/tich-hop-va-moc-tang-truong.md muc "Moc tang truong (Growth Milestones)". Doc khi can dat KPI thuc te cho kenh moi mo.
Cross-reference
Can ke hoach noi dung cho kenh moi? → Dung 01-lich-noi-dung
Can hieu khach hang de chon kenh phu hop? → Dung 09-insight-khach-hang
Can tinh ngan sach cho tung kenh? → Dung 10-tinh-kpi-nguoc
Can setup email marketing chi tiet hon? → Dung 14-email-marketing
Can ke hoach MKT tong the truoc khi mo kenh? → Dung 00-ke-hoach-mkt
Checklist chat luong
Truoc khi giao bao cao, kiem tra:
Chi huong dan kenh user yeu cau — khong lam tat ca neu khong can
Moi kenh co du 4 giai doan: Setup, Xac minh, Tich hop, Ke hoach 30 ngay
Thong so ky thuat (kich thuoc anh, video, ky tu) chinh xac va cap nhat
Moi kenh co bang loi thuong gap voi cach tranh cu the
Ban do tich hop chi ro cach cac kenh lien ket voi nhau
Automation rules co trigger va hanh dong cu the
Moc tang truong thuc te — khong hua so qua lon cho kenh moi
Ke hoach 30 ngay co ti le TOFU/MOFU/BOFU phu hop
Checklist co trang thai [ ] de user tick khi hoan thanh
