| name | 43-brief-carousel |
| description | Dung khi can brief mot CHUOI NHIEU SLIDE — carousel Facebook, Instagram, LinkedIn hoac bo anh doc theo mach: hook o slide 1, xay gia tri o giua, CTA o slide cuoi, kem huong dan render HTML preview de duyet concept truoc khi vao production. Kich hoat khi user nhac 'brief carousel', 'lam carousel', 'bo slide dang Facebook', 'tach bai nay thanh carousel', 'brief slide', 'render carousel xem truoc', 'post nhieu anh'. Khong dung cho — mot anh tinh don le thi dung skill 42-brief-hinh-anh; slide thuyet trinh ban hang thi dung skill 71-sales-enablement; huong dan thao tac tren Canva thi dung skill 45-brief-canva. |
| metadata | {"version":"1.0.1","category":"content"} |
| license | MIT |
| triggers | ["brief carousel","lam carousel","carousel tu content nay","brief slide","brief slider","render carousel","tao carousel"] |
| output | File .md — brief chi tiet tung slide (headline, body, visual direction, mau nen) + huong dan render HTML preview duyet concept truoc khi giao designer production. |
| related | ["42-brief-hinh-anh","41-campaign-asset-list","01-lich-noi-dung","36-content-brief","45-brief-canva","46-brand-guideline","47-design-review"] |
Brief Carousel
Carousel khong phai "anh ghep" — la mot chuoi ke chuyen, moi slide phai keo nguoi doc sang slide tiep theo. Slide 1 quyet dinh swipe hay khong. Slide cuoi phai co CTA ro rang. Khong tu bia noi dung — thieu thi hoi user truoc.
Thu thap thong tin
Doc .agents/product-marketing-context.md, brand guideline va content nguon neu co. Neu user chua cung cap noi dung, hoi toi da 4 cau:
- Chu de + noi dung nguon? Carousel nay tu bai content nao, hay can viet moi tu dau?
- Muc tieu + tang pheu? Education / proof / offer / tips / story / comparison — TOFU / MOFU / BOFU?
- Kenh + so slide? Facebook / Instagram / LinkedIn — bao nhieu slide (khuyen nghi 5-7)?
- Copy va tone? Copy tung slide da co hay can viet? Tone gan gui / chuyen nghiep / bold / storytelling?
Nguyen tac
- Slide 1 la quan trong nhat — dau tu 40% cong suc vao hook. Slide 1 quyet dinh swipe hay luot qua.
- Copy tung slide duyet xong roi moi vao tool design — khong lam nguoc.
- Moi slide 1 y duy nhat. Carousel khong phai powerpoint — khong nhoi text.
- 5-7 slide la ly tuong. Qua 9 slide nguoi xem drop giua chung. Neu noi dung dai hon 7 slide → chia thanh 2 carousel series.
- Luon co CTA o slide cuoi. Carousel khong co CTA = bo phi toan bo cong suc.
- Gioi han text: headline toi da 8 tu, sub toi da 15 tu, body toi da 25 tu moi slide.
Quy trinh
Buoc 1 — Xac dinh narrative arc
Carousel tot co arc ro rang truoc khi phan bo noi dung:
Hook → Problem → Insight → Solution → Proof → CTA
Xac dinh arc truoc, sau do moi chia noi dung vao tung slide. Voi noi dung co san: slide 1 = cau hook manh nhat (pain point / cau hoi / so lieu soc), slide giua = proof / giai thich / loi ich, slide cuoi = action ro rang.
Buoc 2 — Viet copy tung slide
Moi slide gom: headline (toi da 8 tu) + body (toi da 25 tu) + visual direction. Copy phai duoc duyet truoc khi designer bat dau layout.
Buoc 3 — Brief visual direction tung slide
Moi slide co visual direction rieng — khong de designer tu doan. Mau nen doc tu brand guideline: slide hook va slide CTA dung nen dam ([mau primary] hoac gradient [mau primary] sang [mau secondary]) de tao contrast, slide body dung nen sang de co breathing room.
Buoc 4 — Render HTML preview de duyet concept
Truoc khi giao designer production, render 1 file HTML preview: