| name | 48-quick-visual-brief |
| description | Dung khi campaign DANG CHAY va can asset moi ngay trong hom nay — creative chay chai, CTR tut, muon test angle moi: brief 1 trang rut gon, nhan ban tu creative dang thang, chi ghi phan thay doi, kich thuoc can, deadline cung va SLA duyet 30 phut. Kich hoat khi user nhac 'brief nhanh', 'can asset gap', 'creative fatigue', 'quick brief', 'can anh trong ngay', 'thay creative ngay', 'ads tut roi can bai moi'. Khong dung cho — brief day du cho asset moi hoan toan thi dung skill 42-brief-hinh-anh; liet ke asset ca campaign tu dau thi dung skill 41-campaign-asset-list; chi doi kich thuoc tu master co san thi dung skill 50-asset-resize. |
| metadata | {"version":"1.0.1","category":"operations"} |
| license | MIT |
| triggers | ["brief nhanh","can asset gap","creative fatigue","quick brief","asset trong ngay","creative moi gap","thay creative"] |
| output | File .md 1 trang — quick brief: base tu creative winner, chi ghi phan thay doi, kich thuoc can, deadline cung, SLA review 30 phut. Designer lam xong trong 2-4 tieng. |
| related | ["21-audit-ads-performance","41-campaign-asset-list","42-brief-hinh-anh","19-ab-test-setup","50-asset-resize","47-design-review"] |
Quick Visual Brief
Dung khi campaign dang chay va can asset gap: toc do quan trong hon perfection. Variant moi chay duoc trong 4 tieng tot hon asset hoan hao xong sau 2 ngay. Brief du de lam, khong can du de dep.
Khi nao dung / khong dung
| Tinh huong | Dung skill nao |
|---|
| Creative fatigue, CTR drop, frequency cao, can variant trong ngay | Skill nay (48) |
| Test angle moi tren nen creative dang work | Skill nay (48) |
| Asset moi hoan toan, concept moi | 42-brief-hinh-anh (brief day du) |
| Landing page, video, email | 12 / 44 / 49 (khong quick duoc) |
| Khong co creative winner nao de base vao | 42-brief-hinh-anh |
Thu thap thong tin (hoi 1 lan, nhanh)
Gop trong 1 tin nhan, toi da 4 cau:
- Can asset loai gi + kich thuoc? Static / carousel / story — kenh nao?
- Base tu creative nao? Creative nao CTR cao nhat dang chay (link file / Canva)? Neu khong biet, keo data tu
21-audit-ads-performance.
- Angle / message moi la gi? Khac gi so voi creative dang chay? Copy da co chua hay can viet luon?
- Deadline? Can xong luc may gio — deadline cung, khong flexible.
Nguyen tac
- Nhan ban, khong lam moi. Tim creative dang work va thay 1 element — nhan ban winner nhanh hon sang tao moi.
- 1 thay doi chinh moi variant — khong phai 5 thay doi cung luc (de con biet vi sao thang/thua khi doc data).
- Chi brief nhung gi KHAC so voi creative goc — giu nguyen phan con lai.
- Deadline la cung. Khong lam kip thi bao ngay, khong im lang.
- Leader/Media Buyer cam ket feedback trong 30 phut sau khi designer nop — khong co feedback sau 1 tieng = coi nhu approved.
- Approve nhanh chi check 3 diem: dung message / dung kich thuoc / co CTA.
Quy trinh
Buoc 1 — Xac dinh base (5 phut)
Creative nao CTR cao nhat dang chay? Do la base de nhan ban. Lay link file goc (Canva/Figma) — luon nhan ban tu file goc, khong tu file export.
Buoc 2 — Viet quick brief 1 trang (15-30 phut)
