57-next-ads-plan

Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao ket qua lap ke hoach ads', 'ads thang toi'. Khong dung cho — lap media plan lan dau khi chua co data thi dung skill 54-media-plan; chan doan tai sao ky vua roi kem thi dung skill 21-audit-ads-performance.

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仓库: minhnv0807/ai-business-skills
最近来源活动: 2026年8月10日 14:41
检测到的 SKILL.md 语言: 多语言混合
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分支: 220

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	57-next-ads-plan
description	Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao ket qua lap ke hoach ads', 'ads thang toi'. Khong dung cho — lap media plan lan dau khi chua co data thi dung skill 54-media-plan; chan doan tai sao ky vua roi kem thi dung skill 21-audit-ads-performance.
metadata	{"version":"1.0.1","category":"performance"}
license	MIT
triggers	["next ads plan","plan ads thang toi","ke hoach ads ky sau","plan ads tu data","plan campaign moi tu ket qua cu","media plan ky toi","plan ads thang sau"]
output	File .md — plan ads ky sau co can cu data: review ky truoc, nhan winner, dung/fix loser, hypothesis moi, budget 3 kich ban, lich theo tuan
related	["07-bao-cao-marketing","21-audit-ads-performance","03-danh-gia-hieu-suat","54-media-plan","52-account-structure","19-ab-test-setup","10-tinh-kpi-nguoc"]

Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

Plan khong co data cu = doan mo = dot tien. Thu tu bat bien: Quet data → Nhan winner → Fix/dung loser → Test hypothesis moi. Day la skill cuoi chuoi performance va la skill dau cua chu ky moi.

Thu thap thong tin

Buoc 0 — LUON quet data cu truoc (input bat buoc)

Truoc khi viet bat ky dong plan nao, phai co:

Performance report ky truoc (tu 07-bao-cao-marketing hoac dashboard tracking) — spend, CPL, ROAS, leads, don theo kenh/campaign/creative.
Audit neu ky truoc co van de (tu 21-audit-ads-performance / 03-danh-gia-hieu-suat).
KPI target ky moi — giu hay doi? (neu doi, tinh lai bang 10-tinh-kpi-nguoc)
Budget ky moi va offer/san pham moi se chay (neu co).

Thieu report → dung lai, yeu cau data hoac chay 07-bao-cao-marketing truoc. Neu chi thieu 1 phan, ghi ro gia dinh trong plan.

Nguyen tac

Luon quet data truoc. Khong len plan tu cam tinh hay tu "thay co ve on".
Nhan winner truoc khi test moi. Von uu tien cho thu da chung minh; cai moi chi duoc 30% budget testing.
Toi da 2-3 hypothesis moi/ky. Test nhieu hon → khong du data ket luan cai nao.
Moi quyet dinh giu/dung/thay phai co so lieu di kem. "Creative A CPL 15K vs target 12K, frequency 3.1" — khong ghi "chay kem".
Budget ky sau lap theo 3 kich ban. Xau / Co so / Tot — cam ket theo Co so, chuan bi san hanh dong cho 2 kich ban con lai.

Quy trinh

Buoc 1 — Review ky truoc

Da work (GIU)	Khong work (DUNG/FIX)	Chua test (THEM VAO)
[winning creative/audience/kenh + so lieu]	[losing ad set + so lieu + ly do]	[hypothesis moi tu quan sat]

Rut winning patterns:

Creative type: video / static / carousel — cai nao CPL tot nhat?
Hook type: pain / curiosity / social proof — hook nao CTR cao nhat?
Audience: interest / broad / LAL — tep nao re va chat nhat?
Kenh: kenh nao ROAS cao nhat? Kenh nao dang keo tut trung binh?
Bai hoc van hanh: gio vang, tan suat refresh creative, loi setup da gap.

Winner goc	CPL/ROAS ky truoc	Nhan ban thanh	Thay doi gi	Budget moi	Kenh
[Creative A]	[so]	Giu nguyen + tang budget +20-30%	Khong doi	[so]	[x]
[Audience B]	[so]	Duplicate + creative moi	Them 2 variant	[so]	[x]
[Hook C]	[so]	Adapt sang kenh moi	Doi format	[so]	[x]

Campaign / Ad set	Van de (so lieu)	Quyet dinh	Neu fix: thay gi
[ten]	CPL > 2x target 3 ngay	DUNG	—
[ten]	CTR < 0.5%	FIX	Doi creative/hook, giu tep
[ten]	Frequency > 3.5, CTR giam 30%	FIX	Refresh creative, mo tep

Campaign	Muc tieu	Budget/ngay	% Tong
Scale winner	Maintain + grow	[so]	50%
Testing (hypothesis moi)	Tim winner moi	[so]	30%
Retargeting	Convert warm	[so]	15%
Lookalike	Scale tu seed moi	[so]	5%
Tong			100%

Kich ban	Gia dinh	Budget	Leads du kien	Hanh dong neu xay ra
Xau	CPL +30% vs ky truoc (mua cao diem, fatigue)	[so]	[so]	Cat testing con 20%, don ve winner + retarget
Co so	CPL bang ky truoc	[so]	[so]	Chay dung plan nay
Tot	CPL -20% (winner moi an)	[so]	[so]	Day them budget scale +20%/72h, mo kenh moi

#	Hypothesis ("Neu X thi Y vi Z")	Bien test	Platform	KPI do	Timeline
1	[vd: Neu dung UGC testimonial thi CPL giam vi trust cao hon]	Creative format	[x]	CPL	7 ngay
2	[vd: Neu mo LAL 3% thi volume tang ma CPL giu]	Audience	[x]	CPL	7 ngay

57-next-ads-plan

安装方式

检查来源文件

Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

Thu thap thong tin

Buoc 0 — LUON quet data cu truoc (input bat buoc)

Nguyen tac

Quy trinh

Buoc 1 — Review ky truoc

Buoc 2 — Dinh huong ky moi

Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

Thu thap thong tin

Buoc 0 — LUON quet data cu truoc (input bat buoc)

Nguyen tac

Quy trinh

Buoc 1 — Review ky truoc

Buoc 2 — Dinh huong ky moi

Buoc 3 — Nhan winner

Buoc 4 — Dung / fix loser

Buoc 5 — Phan bo budget ky moi

Buoc 6 — Budget ky sau theo 3 kich ban

Buoc 7 — Hypothesis moi can test (toi da 2-3)

Buoc 8 — Creative pipeline

Buoc 9 — Lich theo tuan + nguong nghiem thu

Cau truc ket qua

Lien ket skill

Checklist chat luong

Creative can lam	Type	Hook	Kenh	Deadline	Dung cho
[ten]	Video	Pain	Meta	[ngay]	Testing
[ten]	Static	Social proof	Meta	[ngay]	MOFU/Retarget
[ten]	UGC	Testimonial	TikTok	[ngay]	Scale

Tuan	Focus	Action	% KPI thang can dat (luy ke)
1	Launch winner clones	Setup + launch, verify tracking	20%
2	Launch test moi	Chay hypothesis, doc so ngay 3	45%
3	Optimize	Scale winner, pause loser	70%
4	Review + chuan bi ky sau	Pull data, viet report, draft plan moi	100%

57-next-ads-plan

来源信息

安装方式

检查来源文件

同仓库更多 Skills

Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

Thu thap thong tin

Buoc 0 — LUON quet data cu truoc (input bat buoc)

Nguyen tac

Quy trinh

Buoc 1 — Review ky truoc

Buoc 2 — Dinh huong ky moi

同仓库更多 Skills

Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

Thu thap thong tin

Buoc 0 — LUON quet data cu truoc (input bat buoc)

Nguyen tac

Quy trinh

Buoc 1 — Review ky truoc

Buoc 2 — Dinh huong ky moi

Buoc 3 — Nhan winner

Buoc 4 — Dung / fix loser

Buoc 5 — Phan bo budget ky moi

Buoc 6 — Budget ky sau theo 3 kich ban

Buoc 7 — Hypothesis moi can test (toi da 2-3)

Buoc 8 — Creative pipeline

Buoc 9 — Lich theo tuan + nguong nghiem thu

Cau truc ket qua

Lien ket skill

Checklist chat luong