59-go-to-market

Dung khi sap ra mat san pham, dich vu hoac khoa hoc MOI va can duong di ra thi truong — chon phan khuc beachhead, thong diep launch, kenh theo tung giai doan pre-launch, launch, post-launch, milestone va tieu chi go/no-go. Kich hoat khi user nhac 'go-to-market', 'GTM', 'ke hoach ra mat san pham', 'launch plan', 'tung san pham moi', 'san pham sap ra ma chua biet ban cho ai', 'ra mat khoa hoc moi', 'vao thi truong moi'. Khong dung cho — checklist va war-room dieu phoi ngay launch thi dung skill 60-launch-playbook; ke hoach marketing dinh ky ca ky thi dung skill 00-ke-hoach-mkt; chot dinh vi truoc do thi dung skill 58-positioning.

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仓库: minhnv0807/ai-business-skills
最近来源活动: 2026年8月10日 14:41
检测到的 SKILL.md 语言: 越南语
星标: 540
分支: 220

安装方式

默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。

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npx skills add https://github.com/minhnv0807/ai-business-skills --skill 59-go-to-market

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SKILL.md

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	59-go-to-market
description	Dung khi sap ra mat san pham, dich vu hoac khoa hoc MOI va can duong di ra thi truong — chon phan khuc beachhead, thong diep launch, kenh theo tung giai doan pre-launch, launch, post-launch, milestone va tieu chi go/no-go. Kich hoat khi user nhac 'go-to-market', 'GTM', 'ke hoach ra mat san pham', 'launch plan', 'tung san pham moi', 'san pham sap ra ma chua biet ban cho ai', 'ra mat khoa hoc moi', 'vao thi truong moi'. Khong dung cho — checklist va war-room dieu phoi ngay launch thi dung skill 60-launch-playbook; ke hoach marketing dinh ky ca ky thi dung skill 00-ke-hoach-mkt; chot dinh vi truoc do thi dung skill 58-positioning.
metadata	{"version":"1.0.1","category":"strategy"}
license	MIT
triggers	["go-to-market","GTM plan","ke hoach ra mat san pham","launch plan","ra mat san pham moi","ke hoach launch offer","tung san pham moi","chuan bi ra mat"]
output	File .md — GTM plan day du: beachhead segment, message, kenh theo giai doan, timeline pre-launch → post-launch, milestone, tieu chi go/no-go
related	["58-positioning","31-offer-design","60-launch-playbook","10-tinh-kpi-nguoc","61-budget-planning","02-brief-chien-dich"]

Go-To-Market Plan

Ra mat san pham khong phai su kien 1 ngay — la quy trinh 3 giai doan: Chuan bi, Launch, Duy tri. That bai launch thuong khong do san pham kem — do khong ai biet, khong ai tin, khong ai mua dung luc. Goi 58-positioning va 31-offer-design truoc de co message va offer; goi 60-launch-playbook sau de co checklist thuc thi chi tiet.

Thu thap thong tin

Doc .agents/product-marketing-context.md, positioning doc va offer doc neu co. Neu thieu, hoi toi da 4 cau:

San pham / offer / khoa hoc can launch la gi? Gia ban, co early bird / bundle khong, gioi han slot khong?
Target audience chinh: ai, dang o dau, dang nghi gi? Da co tep warm nao chua (follower, email list, khach cu)?
Timeline va budget: ngay launch cu the? Budget danh cho launch?
Team va doi thu: team co gi (writer, designer, media buyer, agency)? Doi thu co san pham tuong tu khong — dang dinh vi the nao?

Nguyen tac

Khong launch lanh. Bat dau warm audience it nhat 2 tuan truoc launch — teasing, seeding, email warm-up.
Beachhead truoc, mo rong sau. Chon 1 phan khuc du nho de thang, du lon de song — thang o do roi moi buoc sang phan khuc ke tiep. Luon bat dau tu SOM (tep tiep can duoc trong 3-6 thang), khong plan theo TAM.
1 core message xuyen suot. Tat ca content launch phan anh cung 1 message — lay tu positioning statement.
Co plan B. Ngay launch co su co ky thuat (LP down, ads reject, payment loi) phai co phuong an thay the san.
No-go la quyet dinh hop le. Launch sai thoi diem te hon tre launch. Nguoi duy nhat quyet go/no-go la Leader — khong delegate.

Quy trinh

Buoc 1 — Chon beachhead segment

Cham diem SOM cho 2-3 phan khuc ung vien (thang 1-5 moi cau, toi da 45 diem):

Nhom tieu chi	Cau hoi cham diem
Nhu cau thi truong	Noi dau ro rang va dang gia tang? Tan suat tim kiem/thao luan cao? Thi truong ben vung, khong phai trend nhat thoi?
Muc do canh tranh	Co nhieu doi thu lon khong? Ho da phu kin kenh chua? Co ngach nho chua ai truyen thong ro?
Kha nang tiep can	Co san kenh/tep phu hop? Test duoc voi ngan sach thap? Khach de ra quyet dinh?

Quyet dinh: >= 30 diem → chon lam beachhead, launch ngay. 25-30 → can nhac, thu hep them. < 25 → xem lai san pham hoac phan khuc.

Hang muc	Chi tiet
Ten san pham
Gia chinh thuc / Early bird / Bundle
Thoi gian mo ban + gioi han slot
Guarantee / cam ket
USP — 1 cau khac biet

Kenh	Giai doan	Noi dung	KPI
Facebook / Meta	Pre + Launch	Teasing → Announce → Urgency	Reach, Leads
TikTok	Pre + Launch	Hook video, testimonial	Views, CTR
Email / Zalo OA	Pre + Launch	Warm-up sequence → offer → last call	Open rate, CVR
Seeding group/community	Pre-launch	Problem-aware content, khong reveal offer	Engagement
Google Ads / Search	Launch	Search intent, brand keyword	CVR, ROAS

Tuan	Activity	Owner	Output
T-4	Hoan thien offer + landing page live	Leader + Dev	LP live, tracking xanh
T-3	San xuat content teasing (3-5 pieces)	Content	Posts ready
T-2	Bat dau seeding + warm audience ads	Content + Perf	Engagement, custom audience
T-1	Email/Zalo pre-launch sequence	Leader	Warm list
T-3 ngay	Ads setup + verify tracking	Media Buyer	Ads o trang thai Paused
T-1 ngay	Final check toan funnel → go/no-go	Leader	Quyet dinh GO

Ngay	Activity	Kenh	Owner
D-day sang	Announce chinh thuc	Tat ca	Leader
D-day	Bat ads BOFU	Meta, TikTok	Media Buyer
D+1	Email follow-up leads chua mua	Email	Leader
D+2	Social proof — review khach dau tien	Content	Writer
D+3	Media buyer report → quyet dinh tang/giu/scale	—	Leader
D+5	Urgency push — con X slot / het han bonus	Tat ca	Leader
D+7	Close cart — email + post cuoi	Email + Social	Leader

Milestone	Thoi diem	Tieu chi dat
M1 — Offer + LP ready	T-4	LP live, tracking verify, offer lock (gia, bonus, deadline)
M2 — Audience warm	T-1	Tep warm du lon: [X] engagement / [Y] email list / custom audience >= [Z]
M3 — Go/no-go	T-1 ngay	Qua het checklist go/no-go ben duoi
M4 — Mid-launch check	D+3	CPL/CPMess trong nguong, co don dau tien
M5 — Close + retro	D+7 → D+14	Dat >= [X]% target, retro hoan thanh

59-go-to-market

安装方式

检查来源文件

Go-To-Market Plan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Chon beachhead segment

Go-To-Market Plan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Chon beachhead segment

Buoc 2 — Chot offer va message launch

Buoc 3 — Kenh theo giai doan

Buoc 4 — Timeline 3 giai doan

Buoc 5 — Milestone va go/no-go

Buoc 6 — Success metrics

Cau truc ket qua

Lien ket skill

Checklist chat luong

Metric	Target	Cach do
Revenue launch week
So don / slot ban
CPL / CPMess
ROAS
Email open rate
Landing page CVR

59-go-to-market

来源信息

安装方式

检查来源文件

同仓库更多 Skills

同仓库更多 Skills

Go-To-Market Plan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Chon beachhead segment

Go-To-Market Plan

Thu thap thong tin

Nguyen tac

Quy trinh

Buoc 1 — Chon beachhead segment

Buoc 2 — Chot offer va message launch

Buoc 3 — Kenh theo giai doan

Buoc 4 — Timeline 3 giai doan

Buoc 5 — Milestone va go/no-go

Buoc 6 — Success metrics

Cau truc ket qua

Lien ket skill

Checklist chat luong