70-lead-magnet

name	70-lead-magnet
description	Thiet ke thu mien phi de doi lay thong tin lien he — ma tran loai lead magnet theo giai doan nhan thuc, danh sach dinh dang hop VN (checklist, bang bao gia mau, mini-guide, quiz, file Google Sheet tinh san, buoi tu van hoac dung thu mien phi), bang quyet dinh co nen gate hay khong, xin thong tin gi, giao qua kenh nao, trang cam on, tin hieu chat luong lead, va thang cham diem 8 yeu to cho cong cu mien phi. Kich hoat khi user nhac 'lead magnet', 'tang gi de lay so dien thoai', 'qua tang mien phi', 'tai lieu mien phi doi thong tin', 'moi mien phi', 'cong cu mien phi lay lead', 'chay lead ads ma khong biet tang gi'. Khong dung cho — lam trang dat lead magnet thi dung skill 12-brief-landing-page; nuoi duong sau khi da co contact thi dung skill 14-email-marketing; thiet ke goi ban tra tien thi dung skill 31-offer-design.
metadata	{"version":"1.0.0","category":"content"}
license	MIT
triggers	["lead magnet","tang gi de lay so dien thoai","qua tang mien phi","tai lieu mien phi doi thong tin","moi mien phi","cong cu mien phi lay lead","content upgrade","chay lead ads ma khong biet tang gi","ebook mien phi","checklist tang khach"]
output	File .md — de xuat lead magnet (dinh dang + chu de + ly do), outline noi dung, quyet dinh gate va truong thong tin, ke hoach giao qua kenh VN-first, trang cam on, tin hieu chat luong lead, va thang cham diem neu lam cong cu
related	["09-insight-khach-hang","12-brief-landing-page","14-email-marketing","33-b2b-lead-gen","56-retargeting-plan","27-personal-brand-monetize"]

Lead Magnet — Thu Mien Phi Doi Lay Thong Tin Lien He

Day la cho trong pho bien nhat cua SME VN dang chay lead ads: "tang gi de lay so dien thoai". Skill nay quyet dinh tang cai gi, gate the nao, xin thong tin gi, va giao qua kenh nao — de lead ve dung nguoi chu khong dung nhieu.

Thu thap thong tin

Hoi toi da 4 cau:

1. Ban gi, cho ai, va khach thuong ban khoan dieu gi nhat truoc khi mua? Cau ho hay hoi nhat truoc khi chot la cau nao?
2. Dang lay lead bang kenh nao va hien tang gi (neu co)? Lead ads Meta / TikTok, inbox, seeding, SEO, hoi thao? Moi thang duoc bao nhieu lead, bao nhieu ra don?
3. Co san tai san gi tai su dung duoc? Bang gia, quy trinh noi bo, file tinh toan, anh truoc-sau, danh sach cau hoi thuong gap, buoi tu van dang lam san.
4. Ai lam, trong bao lau, va co ai bao tri duoc lau dai khong? Cau cuoi quyet dinh co duoc lam cong cu mien phi hay khong.

Nguyen tac

1. Giai quyet DUNG MOT van de cu the, dung duoc trong duoi 10 phut. "Cam nang marketing tong hop 80 trang" khong ai doc. "Bang tinh chi phi mo quan ca phe" thi dung duoc ngay.
2. Phai giai dung van de ma san pham cung giai. Neu khong, lead ve dong nhung khong ai mua — va ban se tuong la loi o nhan vien ban hang.
3. O VN, so dien thoai / Zalo la truong it ma sat nhat, khong phai email. Day la dieu nguoc voi phan lon tai lieu nuoc ngoai. Xin email dau tien la tu tang do kho ma khong duoc gi.
4. Giao qua Zalo OA / m.me keyword / SMS truoc, email sau cung. Email o VN co ti le mo thap hon va nhieu nguoi khong dung email ca nhan hang ngay.
5. Chat luong lead do bang muc do tuong tac sau do va do khop ICP, khong phai so luot tai. Mot lead magnet lay 500 luot tai ma khong ai nhan tin lai kem hon cai lay 60 luot ma 20 nguoi hoi gia.
6. Voi SME dich vu, buoi tu van hoac dung thu mien phi thuong LA lead magnet manh nhat. Dung bo qua no de di lam file PDF chi vi PDF de hinh dung hon.
7. Lam cai co the giao trong tuan nay. Lead magnet cham 3 tuan khong bang cai binh thuong chay tu thu Hai.

Quy trinh

Buoc 1 — Ma tran loai lead magnet theo giai doan nhan thuc

Giai doan	Khach dang o dau	Loai hop	Vi du VN
TOFU — chua biet minh co van de	Dang luot, chua tim gi	Quiz / trac nghiem, checklist tu kiem tra, mini-guide ngan