Motion-Creative

Helps an admin decide who can change what Runneth knows and how Runneth behaves. Out of the box, anyone the team trusts to chat with Runneth can also edit anything in the team's shared brain. That means whoever you let chat with Runneth can change the context it references AND the rules for how it behaves for everyone on the team. Most teams do not realize this until something gets accidentally changed. This skill runs a short consultative conversation, then writes a small set of edit rules that protect the areas you choose. Idempotent. Safe to re-run.

The full creative-strategy framework as one installable stack. Orchestrates 15 skills across three layers (foundation, strategy, execution) to go from understanding a brand all the way to finished hooks, concepts, and format-ready briefs. Use when someone wants to build creative strategy for a brand end to end, set up a brand's creative foundation, map messaging angles, or generate strategically grounded ads. Triggers on "build creative strategy", "creative strategy for [brand]", "set up the creative engine", "map messaging angles", "run the creative strategy framework", "go from brand to ads". Each of the 15 underlying skills is also independently callable for narrower tasks (run brand intake, score this hook, what format should this be).

Build this org's Runneth brain from the pre-enrichment package the CSM uploaded, plus live pulls against this workspace and any wired customer integrations. Synthesizes everything across the 10 brain domains with source pills on every line, then renders the welcome card. Triggers on phrases like: "build my brain", "set up my Runneth", "run brain-onboard", "set up the brain from the uploaded package", "synthesize the brain", "process the brain package", "build the org brain", "do the brain onboarding".

Weekly competitive intelligence scan. Pulls each competitor's full active and recently-killed ad portfolio, runs survival analysis, diffs against last week's baseline to surface what actually changed, and delivers a delta report to a configured Slack channel. Triggers on the weekly schedule set at install, or explicitly on "competitor scan", "what are competitors doing", "competitive intel", "competitor watch", "run competitor watch", "what changed in the market".

The deterministic creative-strategy orchestrator. Routes every creative-strategy turn through a 12-theme classifier into a per-theme skill chain. Enforces the Synthesis Gate, surgical-edit precision, persona-conditioned generation, slice integrity, and the saved winner-definition. Use when the workspace has runneth-classic installed and the user asks for performance analysis, hooks, concepts, briefs, creative feedback, audience research, competitor teardowns, or any creative-strategy work. The chain reads brand-audit, watched-brand state, customer voice, and conversation anchors before generating output.

First-run setup for the runneth-classic pack. Does a deep silent pre-discovery across Motion brand-context, workspace-goal, saved reports, recent ad performance, custom conversions, and the public web, then runs a short conversational onboarding that confirms what was discovered and enriches the gaps. Hands off to brand-audit to deepen the brand foundation. Triggered automatically by runneth-classic's post-install step. Can be re-invoked any time with "set up runneth", "reconfigure runneth", or "rerun runneth setup".

Use to audit an existing Runneth org for misplaced routine data and one-DB-per-app violations. Triggers on "audit my routines", "audit the brain", "are my routines storing data correctly", "check my org's storage layout", "clean up the brain", "which routines should be writing to the app database", "are any apps sharing a database", "do my apps and routines match", "find misplaced data", "review where my routines write to". Inventories every Buildeth app and every routine, infers each routine's write target, classifies routines against the storage rules, and produces a migration plan file. Plan only; never modifies state.

Runs the foundation + strategy layer of the creative-strategy framework to produce a durable brand-context bundle. Brand-intake, product-catalog, review-audit, brand-relevant-keywords, competitor-analysis, and creative-strategy-engine, run in order and saved as per-skill markdown files under /agent/brain/brand-audit/<workspace-slug>/. Every creative-deep-dive, every weekly deck, every concept brief reads this bundle as upstream context — it does not get re-run on every creative review. Refreshes once a week to catch new reviews, competitor moves, and persona shifts. Triggers on first install via missing brand-context, explicit invocation ("audit the brand", "build the brand context", "run brand-audit", "refresh the brand"), or the Monday refresh routine.

Deep-dive analysis of a specific creative asset. Use when the user asks about a specific ad by name, ID, or URL — "analyze this ad", "why is this working?", "why is this not working?", "break down this creative", "[pastes ad name]", "look at this ad", "what's the angle in this ad?", "compare to account averages", or references a specific creative by name or identifier. Handles creative lookup, disambiguation when multiple matches exist, entity hierarchy mapping (creative → ads → adsets → campaigns), and metric-appropriate analysis. This is the most common interaction pattern — users often analyze multiple ads in sequence. Always use this skill, not creative-strategist, when the user references a specific creative.

Weekly competitive intelligence scan — tracks competitor ad strategies, messaging shifts, and creative patterns. Compares against last week's baseline to surface what changed. Use for "competitor scan", "what are competitors doing", "competitive intel", "competitor watch", or "what changed in the market".

Advanced concept generation from unstructured input — brainstorm notes, meeting transcripts, competitor observations, or a blank-slate strategic exploration. Maps ideas through the Creative Strategy Engine framework (pain x persona x awareness stage) and grounds every concept in Motion performance data. Use when the user has raw input or wants deep strategic mapping. For quick "give me 3 concepts" requests without raw material, use create-concepts instead.

Generate 2-5 data-driven creative concepts quickly from performance data and competitive signals. Use for straightforward "give me concept ideas", "what should we make", "what should we test next", or "ad ideas" requests. For raw brainstorm input, meeting notes, or deep strategic mapping, use concept-engine instead.

Core creative strategy reasoning methodology for the motion-creative plugin. This is a reference skill — it defines how to think about performance, competitive intelligence, and concept generation. Other skills read this for methodology. Only invoke directly when the user asks about the creative strategy framework itself or when no action skill matches. For specific tasks, route to: analyze-ad, performance-analysis, create-concepts, build-brief, write-hooks, find-iterations, industry-trends, qa-feedback, weekly-performance, etc.

Set up motion-creative for your brand — configure KPIs, brand guidelines, competitors, production constraints, and brief preferences. Run this before using other commands for the best results. Use when: customize creative plugin, set up creative analysis, configure brand, update brand guidelines, change KPI, update competitors.

Identify top performers and fatiguing creatives, then suggest specific iterations — new hooks, format variations, audience pivots, and refreshes. Produces structured iteration cards ready for briefing. Activate when users ask to "find iterations", "what should we iterate on", "refresh ideas", "creative refresh", "what's fatiguing", "extend our winners", "what to test next", or need iteration opportunities from existing creative performance.

Analyze competitor ad libraries — surface creative trends, formats, hooks, and messaging strategies across the industry.

Helps develop ad concepts from hooks or ideas for paid social campaigns. Use when the user has a hook or idea and wants to build it into a full ad concept. Triggers: "ad concept", "creative concept", "campaign idea", "ad direction", "concept brief", "creative brief", "develop this hook", "build out this idea", "paid social concept"

Reference library of 35+ hook and headline tactic types. Use this skill when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This skill defines what each tactic is and when to deploy it. Always pair with the Hook Writing Skill for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.

A living swipe file of scroll-stopping hook templates collected from the wild — real sentence structures and native voice patterns that have proven they stop the scroll. Use this skill whenever writing hooks, opening lines, or scroll-stoppers, especially when combined with the Hook Writing Skill and Hook Tactics Skill. Trigger any time the user wants hooks that feel native to the feed rather than constructed. These templates are the raw structural DNA of hooks that work — plug in the brand, persona, and pain to execute. Always pair with Hook Writing Skill for psychological trigger execution and Hook Tactics Skill for tactic classification.

Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this skill whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a product, persona, messaging angle, or awareness stage and wants tactical hook execution — especially when used downstream from the Creative Strategy Engine skill.

Helps outline and draft UGC-style scripts for paid social ads. Use when the user has an ad concept and wants to write a script for creator content. Triggers: "UGC script", "creator script", "talking head script", "testimonial script", "influencer script", "write a script", "script for TikTok", "script for Reels"

Answers questions about the Motion 2026 Creative Strategy Bootcamp — 13 recorded sessions across weeks 1–7 covering hooks, persona research, prioritization and diagnosis, AI-assisted ad production, performance analysis, and live coaching. Use whenever a user asks about bootcamp content, a specific session, an instructor or guest speaker (Evan Lee, Sarah Levinger, Dara Denney, Will Sartorius, Jade Heritage, Daniel Rivera, Sophia Beauvoir, Viti Videtta, Janae LeVander, Jake Abrams, Joanna Wallace, Eric Philippou, Sarah Burnett, Matteo Friend, Darcy Tennant, Blaise Ormond, Naomi Peh Haeger, Alysha Boehm), or any framework taught in the course (T-E-E-P, Three Realities Research System, Customer Reality Cake, Hook Analytics Funnel, 3 Altitudes of a Creative Strategist, Hook's 3 Jobs, Top 5 Hook Formats, 50/25/25 Creative Mix, Battleship Mindset, Grocery List Ideation, Cost Iceberg, Alignment Statement, Valence and Intensity Model). Also trigger on quotes, slides, ad critiques, or moments from the Tuesday classes o

Calls the Motion creative insights api

Use when asked to add, update, rewrite, or post a Runneth status notice in Motion-Creative/runneth-status, especially when a primitive or integration is degraded and Runneth needs customer-safe status-page copy or prompt-injection guidance.