菜单
LinkedIn Ads deep analysis for B2B: technical setup, audience targeting, creative quality, lead gen forms, bidding, Thought Leader Ads, ABM, predictive audiences. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, ABM, Thought Leader Ads, or LinkedIn campaign.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Build, secure, and package Electron desktop apps — main/preload/renderer split, contextIsolation-safe typed IPC over a preload bridge, BrowserWindow + application menu + app naming, a strict CSP, and distribution (electron-builder/Forge, productName, code signing). Use when building an Electron app, wiring IPC, hardening security, fixing the app/menu name, or packaging. Do NOT use for web-only React UI (use cleanui) or Expo/React Native.
Write an engineering tech spec (design doc / RFC) that turns an approved PRD into an implementable design. Use when turning a PRD or epic into a design doc, writing an RFC, or answering 'how should we build this'. Do NOT use for product requirements (prd-development) or recording a single architectural decision (adr).
Run a right-sized threat-modeling pass (trust boundaries, STRIDE, abuse cases) on a forming design so security decisions land before Sign-Off 2. Use when a design adds attack surface — a new endpoint, data class, integration, or authz change. Do NOT use for code-diff security review (/security-review), pentests, or compliance audits.
Build and maintain a durable automated E2E suite — Playwright for web, Maestro for Expo/React Native: stable selectors, owned test data, CI gating, and a flake policy with teeth. Use when automating the E2E journeys a test plan defines or fixing a slow/flaky suite. Do NOT use for deciding what to test (test-strategy) or unit tests (tdd).
Run a go/no-go release review producing a scored readiness report — rollout plan, observability, rollback, comms verified before shipping. Use when preparing a release/launch, a go-live checklist, a rollout plan, or 'are we ready to ship'. Do NOT use for store-submission mechanics (expo-deployment) or writing the test plan itself (test-strategy).
Define production health before launch: user-centric SLIs, SLO targets with error budgets, burn-rate alerts that page on user pain (not CPU), and a runbook per pageable alert. Use when designing SLOs, alerts, error budgets, or runbooks. Do NOT use for the go/no-go review (release-readiness) or post-incident analysis (incident-postmortem).
| name | ads-linkedin |
| description | LinkedIn Ads deep analysis for B2B: technical setup, audience targeting, creative quality, lead gen forms, bidding, Thought Leader Ads, ABM, predictive audiences. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, ABM, Thought Leader Ads, or LinkedIn campaign. |
| user-invokable | false |
| tested_date | "2026-05-17T00:00:00.000Z" |
| tested_with | claude-code v2.x |
Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology.
ads/references/linkedin-audit.md for full 27-check auditads/references/benchmarks.md for LinkedIn-specific benchmarksads/references/scoring-system.md for weighted scoringThought Leader Ads use employee/executive personal posts as sponsored content. Non-employee members eligible since March 2025. 2-5x higher engagement than standard Sponsored Content.
Evaluate:
| Format | Key Metric |
|---|---|
| Document Ads | 7.00% engagement rate |
| Conversation Ads | 50-60% open rate |
Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022.
Expert consensus is OFF. Quality is poor, and it dilutes campaign performance data. Disable LinkedIn Audience Network unless specifically testing with isolated budget.
For B2B Enterprise accounts:
| Setting | Value |
|---|---|
| Minimum audience size | 500 (for ads to run) |
| Lead Gen Form CVR benchmark | 13% |
| TLA CPC range | $2.29-$4.14 |
| Standard SC CPC | $13.23 average |
| Hierarchy rename | Oct 2025 (Campaign Group → Campaign → Ad) |
| Predictive Audiences | Replaced Lookalikes Feb 2024 |
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Sponsored Content) | ≥0.44% | 0.30-0.44% | <0.30% |
| CPC (average) | ≤$7.00 | $7-10 | >$10.00 |
| Lead Gen CVR | ≥10% | 5-10% | <5% |
| Message frequency | ≤1/30 days | 1/15-30 days | >1/15 days |
| TLA budget share | ≥30% | 15-30% | <15% |
LinkedIn Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Audience: XX/100 ██████████ (25%)
Creative: XX/100 ███████░░░ (20%)
Lead Gen: XX/100 █████░░░░░ (15%)
Budget & Bidding: XX/100 ████████░░ (15%)
LINKEDIN-ADS-REPORT.md: Full 27-check findings with pass/warning/fail