| name | wf-paid-acquisition |
| description | Paid acquisition workflow — plan, create, optimize, and measure paid ad campaigns across Google, Meta, LinkedIn, and TikTok. Use when user says "paid acquisition workflow", "ad campaign workflow", "PPC workflow", "run ads workflow", "paid media plan", "ad campaign from scratch", "scale paid ads", or "paid growth workflow". Chains 6 skills from strategy through creative to measurement.
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Paid Acquisition Workflow
End-to-end paid advertising from strategy to measurement.
Pre-Flight
Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first.
Phase 1: Strategy
Step 1A — Campaign Strategy
Invoke paid-ads:
- Platform selection (Google, Meta, LinkedIn, TikTok)
- Campaign structure and naming conventions
- Audience targeting (custom, lookalike, interest, keyword)
- Budget allocation across platforms and campaigns
- Bidding strategy and CPA/ROAS targets
Step 1B — Psychology Layer
Invoke marketing-psychology for:
- Ad angle selection based on cognitive biases
- Urgency, social proof, and loss aversion framing
- Platform-specific psychological triggers
Gate: User approves platform mix, budget, and targeting before creative.
Phase 2: Creative
Step 2A — Ad Creative at Scale
Invoke ad-creative:
- Headlines and descriptions per platform/format
- Multiple angles (pain, gain, social proof, curiosity, authority)
- Character-count compliant variations
- CSV-ready for bulk upload
Step 2B — Landing Page Copy
Invoke copywriting for ad-specific landing pages:
- Message match with ad creative
- One page per major campaign angle
- CTA aligned to campaign objective
Step 2C — Landing Page Design & CRO
Invoke ui-ux-pro-max to design/review each landing page:
- Layout, visual hierarchy, typography, CTA prominence, mobile responsiveness
Invoke
page-cro on each landing page:
- Above-fold audit, trust signals, friction reduction
- Mobile optimization check
Use
frontend-design:frontend-design to implement design + CRO changes
Phase 3: Infrastructure
Step 3A — Tracking Setup
Invoke analytics-tracking:
- Pixel/tag implementation plan
- Conversion event definitions
- UTM taxonomy for all campaigns
- Attribution model configuration
Step 3B — A/B Test Plan
Invoke ab-test-setup:
- Ad creative testing plan (which variations to test first)
- Landing page split tests
- Audience segment tests
- Statistical significance thresholds
Phase 4: Iteration (post-launch)
After campaigns run for 1-2 weeks with data:
Step 4A — Creative Iteration
Re-invoke ad-creative with performance data:
- Double down on winning angles
- New variations inspired by top performers
- Fatigue detection and refresh schedule
Step 4B — Landing Page Optimization
Re-invoke page-cro with conversion data:
- Data-informed CRO recommendations
- New A/B test hypotheses
Skill Chain Summary
Strategy: paid-ads → marketing-psychology
Creative: ad-creative → copywriting → page-cro
Infrastructure: analytics-tracking → ab-test-setup
Iteration: ad-creative (v2) → page-cro (v2)
Rules
- Never create ads without landing page alignment (always pair 2A with 2B).
- Tracking (Phase 3) should be set up BEFORE campaigns go live.
- Phase 4 requires real performance data — don't run prematurely.
- Always create at least 3 ad angle variations for testing.
