| name | youtube-competitor-analyzer |
| description | Find and analyze YouTube competitor channels using YouTube Data API v3. Discover competitors through keyword search, category matching, content similarity, and related channel discovery. Compare metrics, content strategies, and market positioning. Use when users want to (1) Find competitors for their YouTube channel, (2) Analyze competitor performance metrics, (3) Compare their channel against competitors, (4) Identify content gaps and opportunities, (5) Benchmark against similar creators, (6) Generate competitive analysis reports. Requires user's YouTube Data API v3 key. |
YouTube Competitor Analyzer
Find and analyze competitor channels using YouTube Data API v3.
Setup
- API Key: Get from Google Cloud Console - enable YouTube Data API v3
- Input: User's channel (for context) OR list of competitor channels to analyze directly
API Endpoints
BASE_URL = https://www.googleapis.com/youtube/v3
# Search channels
GET /search?part=snippet&q={query}&type=channel&maxResults={n}&key={API_KEY}
# Channel details
GET /channels?part=snippet,statistics,contentDetails,brandingSettings&id={ids}&key={API_KEY}
# Channel videos
GET /search?part=snippet&channelId={id}&order=date&type=video&maxResults=50&key={API_KEY}
# Video details
GET /videos?part=snippet,statistics,contentDetails&id={ids}&key={API_KEY}
Competitor Discovery Methods
1. Keyword Search
Extract keywords from user's channel (description, title, brandingSettings.keywords), search for channels:
GET /search?q={keyword}&type=channel&maxResults=10
2. Content Similarity
Get user's recent video titles, extract frequent words (>4 chars), search channels with those terms.
3. Category Search
Search within same YouTube category as user's channel.
4. Related Discovery
Search using user's video titles/descriptions to find channels creating similar content.
5. Direct Input
User provides specific channels to analyze: @handles, channel IDs, or URLs.
Competitor Ranking
sizeSimilarity = 1 - Math.abs(Math.log10(compSubs+1) - Math.log10(targetSubs+1)) / 10;
engagementRate = viewCount / (videoCount || 1);
overallScore = sizeSimilarity * 0.3 + relevanceScore * 0.7;
Sort by overallScore, return top 10-15.
Comparative Analysis
For each competitor, extract:
| Metric | Description |
|---|
| Subscribers | Direct count |
| Total Views | Channel lifetime views |
| Video Count | Total videos published |
| Views/Video | Average performance |
| Upload Frequency | Videos per month |
| Channel Age | Days since creation |
Compare user channel vs competitor averages:
- Above/below average positioning
- Growth rate comparison
- Content volume gaps
Content Gap Analysis
Compare across competitors:
- Content types they cover vs user doesn't
- Duration preferences
- Upload schedules
- Title/thumbnail patterns
- High-performing topics
Output Report Structure
# Competitive Analysis Report
## Executive Summary
- Competitors found, key positioning insights
## Competitor Table
| Channel | Subs | Videos | Views | Views/Video | Score |
## Competitive Positioning
- User vs competitor averages
- Market position assessment
## Content Strategy Comparison
- What competitors do differently
- Common patterns among top performers
## Opportunities
- Content gaps to fill
- Underserved niches
- Schedule optimization
## Recommendations
- Strategic actions based on analysis
Niche-Specific Search Terms
For spiritual/wellness channels:
meditation, mindfulness, yoga, spiritual, consciousness, wellness, self-help, awakening
For tech channels:
tech review, unboxing, tutorial, how to, comparison, tips, gadget
For gaming:
gameplay, let's play, walkthrough, gaming, stream, esports
Quota Optimization
- Limit discovery to 20-30 initial channels
- Detailed analysis for top 10-15 only
- Batch video IDs (max 50 per call)
- Cache results when comparing multiple times
