Create and review ads, and prepare provider-safe launch plans/checks. Flexible entry points: full pipeline (copy + images), copy only, images only, creative variations (hook library), video scripts, long-form video ads/VSL-style paid creative, video repurpose, compliance review, launch-plan, instrumentation, check, or optional Meta ad account check. Use when asked to create ads, ad copy, image prompts, video ad scripts, paid sales videos, creative variations, review ads, plan paid traffic, check analytics/GA4/GTM/pixels/booking/form readiness, or check launch performance. Say /mb-ads or describe what you need.
Combined research, decision, and codification workflow. Use when: (1) Exploring a question before committing (2) Making a decision that needs documentation (3) User says research, decide, figure out, explore, codify, enrich, retire stale source, sharpen this offer, improve the offer, add context, keyword gate, analyze this VSL, extract the pitch, script teardown, objection mining, or sales video research (4) Updating reference files based on decisions (5) User wants to add testimonials, angles, proof, mechanisms, objections, guarantees, or pitch context. Supports modes: full flow, research-only, keyword-gate, decide-only, codify.
Answer questions about Main Branch and Claude Code. Use when: user asks how/what/why questions, is confused about the business folder, CLI, skills, setup, errors, workflow, or what to do next.
Triage and build any site shape -- lander (1 page), minisite (~4 pages), or full website -- and graduate between them. Also writes owned-surface sales videos/VSLs, about-page videos, landing-page videos, and embedded pitch scripts. Routes to per-shape build flow, reads from business context files, deploys to Cloudflare Pages with git auto-deploy. Use when: (1) Operator says 'I want a site' / 'I want a lander' / 'spin up a one-pager' (2) Setting up a new site of any shape from offer + audience material (3) Updating / iterating on an existing site (4) Graduating a site to a new shape (lander -> minisite -> website -> website + CMS) (5) Writing a sales video, VSL, about-page video, landing-page video, or embedded pitch script for an owned conversion surface (6) Checking analytics/instrumentation, GA4, GTM/dataLayer, Meta pixel, booking links, HubSpot/forms, conversion-event mapping, form-submit smoke, or paid-traffic readiness (7) Previewing or publishing changes Triggered by: /mb-site, 'build a site', 'landing
Update Main Branch. Use when the user says update, upgrade, pull latest, get latest Main Branch, asks whether they are current, or after Devon announces a new release.
Bootstrap a new business folder with Main Branch structure, or migrate an existing single-offer folder to multi-offer. Use when: (1) New user needs Claude Code environment configured (2) User says "set up", "get started", "initialize", "bootstrap", "create my repo", "new business" (3) User is new to Main Branch and needs full onboarding (4) Migrating existing business context into the Main Branch structure (5) User wants to add a second offer to an existing repo. Creates CLI and skill wiring, a business folder with full structure, and bounded context until core files are useful. Applies business setup patterns. Teaches concepts during setup.
Pre-publish review / UI pass / design pass / design critique for a brief or copy draft: runs dial-gated Seven Sweeps + auxiliary gates and returns synthesized findings. Use when: the operator asks for a pre-publish review, a UI pass, a design pass, a design critique, or to review a page before publishing. Called by /mb-site at pre-lock and pre-publish; reusable by /mb-ads and sales-video workflows.
Session-closing skill that helps users wrap up intentionally. Use when: user says done, wrapping up, end my day, closing out, call it a day, goodnight, that's it for today, checkpoint, pause. Bookend to /mb-start. Scans git activity, surfaces what happened, spawns a crystallize agent for deep analysis, offers to save an approved checkpoint, and closes with a brief summary. Works for end-of-day, end-of-research-batch, end-of-decision-sprint, or mid-work checkpoints.