marketing-content

name	marketing-content
description	Content strategy, copywriting frameworks (AIDA/PAS/BAB/4Ps/FAB), editorial calendar management, platform-specific content, A/B testing, campaign planning, audience targeting, and content performance measurement.
version	1.0.0
model	sonnet
invoked_by	both
user_invocable	true
tools	["Read","Write","Bash"]
agents	["marketing-strategist"]
category	domain-specific
tags	["marketing","content","copywriting","editorial","campaign","A/B-testing","audience","platform"]
best_practices	["Match copywriting framework to audience awareness stage","Test every content variant before scaling","Adapt content format to platform algorithm requirements","Track engaged sessions not just pageviews","Use human-AI collaboration model for highest quality"]
error_handling	graceful
streaming	supported
source	builtin
trust_score	100
provenance_sha	e44d2f5b4e49348d

Marketing Content Skill

Overview

Enable marketing-strategist agents to produce high-quality, data-driven marketing content using proven frameworks, structured workflows, and measurable performance loops.

This skill covers the full content lifecycle:

• Strategy → audience mapping, funnel alignment, channel selection
• Creation → copywriting frameworks, platform adaptation
• Operations → editorial calendar, scheduling, workflow
• Optimization → A/B testing, iteration, performance KPIs
• Measurement → engagement, conversion, retention, ROI

When to Use

Invoke when asked to:

• Write or plan marketing copy (ads, emails, blog posts, social)
• Build or maintain an editorial calendar
• Design a content campaign with objectives and KPIs
• Optimize existing content performance
• Conduct audience segmentation for content targeting
• A/B test content variants
• Adapt content for a specific platform (LinkedIn, TikTok, Email, etc.)

Enforcement Hooks

Input validated against schemas/input.schema.json before execution. Output contract defined in schemas/output.schema.json.

Pre-execution hook: hooks/pre-execute.cjs Post-execution hook: hooks/post-execute.cjs

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Content Strategy Framework

Step 1: Audience Mapping

Before writing a single word, define:

• Who: Primary audience segment (demographics, psychographics, intent signals)
• Where: Platform/channel they are on
• When: Buying stage / funnel position (Awareness → Consideration → Decision)
• Why: Pain point or aspiration driving search/scroll

Audience Awareness Stages → Framework Match:

Awareness Stage	Best Framework	Why
Unaware (cold)	AIDA, PAS	Build attention first; introduce problem
Problem-aware	PAS, BAB	Lead with pain, show resolution
Solution-aware	4Ps, FAB	Evidence-based; translate features to value