content-marketing

name	content-marketing
description	Activate for content strategy, editorial calendars, content pillar mapping, blog planning, and content audit. Use when planning content programs, creating editorial workflows, or building topic clusters.
license	MIT

Content Marketing

Strategic content planning, editorial workflows, and content optimization frameworks.

When to Use

• Content strategy development
• Editorial calendar creation
• Blog post planning
• Content pillar/cluster mapping
• Content audit needed
• Repurposing workflows

Core Capabilities

Content Strategy

Load: references/content-strategy-framework.md

Editorial Calendar

Load: references/editorial-calendar-template.md

Blog Post Templates

Load: references/blog-post-templates.md

Content Audit

Load: references/content-audit-checklist.md

Quick Reference

Content Pillars: 3-5 core themes aligned with business goals

Content Types: Blog, video, podcast, social, email

Audit Actions: Keep, Update, Consolidate, Redirect, Delete

Workflow

Content Strategy Workflow

1. Audit existing content
2. Define audience personas
3. Identify content pillars (3-5)
4. Map topic clusters per pillar
5. Create editorial calendar
6. Define production workflow
7. Set measurement framework

Blog Planning Workflow

1. Keyword research (use seo-optimization skill)
2. Select template based on intent
3. Create content brief
4. Outline → Draft → Edit → Publish

Content Repurposing

• Blog → Social posts, email sequence, video script
• Podcast → Blog post
• Webinar → Multiple blogs

MCP Server Guidelines

Content marketing uses MCPs for research and inspiration.

When to Use Exa MCP (exa-mcp-server)

Use for quick content research:

Task	Example
Topic research	"What are trending topics in AI?"
Competitor content	"Find competitor blog posts on SaaS pricing"
Content inspiration	"Popular articles on product marketing"
Quick reference	"Best practices for B2B content"

Characteristics:

• Fast response for inspiration
• Good for topic ideation
• Quick competitive research

When to Use Websets MCP (websets-mcp-server)

Use for comprehensive content analysis:

Task	Example
Full content audit	"All competitor content in fintech space"
Topic cluster research	"Comprehensive topic map for AI marketing"
Influencer research	"Find all content creators in SaaS marketing"
Deep market analysis	"Content strategies of top 50 B2B SaaS companies"

Characteristics:

• Exhaustive research
• Comprehensive competitor analysis
• Deep topic exploration

MCP Selection Matrix

Content Task	MCP	Reason
Blog topic ideas	Exa	Quick inspiration
Content pillar research	Websets	Comprehensive mapping
Competitor post analysis	Exa (quick)	Fast research
Full content audit	Websets	Exhaustive analysis
Trending topics	Exa	Real-time search
Influencer discovery	Websets	Comprehensive list

Auto-Selection Logic

def select_mcp_for_content(task: str, scope: str) -> str:
    if scope in ['comprehensive', 'full', 'all', 'exhaustive']:
        return 'websets'
    if 'audit' in task and 'quick' not in task:
        return 'websets'
    return 'exa'  # Default for most content tasks

Report Output

Activate: assets-organizing skill for report file paths

Content reports go to assets/reports/content/{date}-{content-type}-audit.md

Agent Integration

Primary Agents: content-creator, campaign-manager, attraction-specialist

Skill Dependencies: seo-optimization, brand-guidelines, creativity, assets-organizing (report organization)

Best Practices

1. Lead with value, not promotion
2. Match content to buyer journey stage
3. Maintain consistent publishing schedule
4. Update evergreen content quarterly
5. Repurpose before creating new
6. Measure content ROI, not just traffic