meta-ads-skills

Comprehensive Meta Ads account audits for ecommerce businesses - diagnose account health, identify wasted spend, evaluate structure, verify tracking, and generate actionable improvement recommendations. Use when users ask for account reviews, audits, health checks, "what's wrong with my ads account", spend analysis, or want to understand why their Meta ads aren't performing. Triggers include "audit my account", "review my ads", "account health check", "why is my account not performing", "check my pixel", "am I wasting money", "account analysis", or any request to evaluate an existing Meta ads setup.

Navigate Meta Ads policies and resolve ad rejections for ecommerce businesses. Use when users ask about ad rejections, policy violations, disapproved ads, account restrictions, what they can/cannot say in ads, compliance issues, or appeals. Triggers include "ad rejected", "ad disapproved", "policy violation", "why was my ad rejected", "can I say this", "is this allowed", "account restricted", "ad not approved", "compliance check", "appeal rejection", "special ad category", or any question about Meta advertising policies and restrictions.

Build and optimize Meta Ads audiences for ecommerce targeting. Use when users ask about audience targeting, lookalike audiences, custom audiences, retargeting setup, interest/behavior targeting, audience sizing, or targeting strategy for Facebook/Instagram ads. Triggers include "build audience", "create lookalike", "retargeting strategy", "who should I target", or any audience-related Meta ads questions.

End-to-end Meta Ads campaign creation for ecommerce businesses. Use when users want to launch, create, or set up new Facebook/Instagram ad campaigns. Triggers include requests to "launch a campaign", "create ads", "set up advertising", "start running ads", "promote my product", "advertise on Facebook/Instagram", "run Meta ads", or any variation of campaign creation. Handles objective selection, budget configuration, campaign structure, Advantage+ Shopping setup, audience targeting, and all launch requirements. Supports all business stages from new brands to scaled operations, seasonal campaigns, and full-funnel strategies.

Manage Meta product catalogs for ecommerce - feed optimization, product sets, dynamic ads, catalog sales campaigns, and troubleshooting. Use when users ask about product feeds, catalog setup, dynamic product ads (DPA), product sets, catalog issues, or Advantage+ catalog ads. Triggers include "product catalog", "feed", "DPA", "dynamic ads", "product sets", "catalog not working", "products not showing", or any catalog-related question for Facebook/Instagram advertising.

Research and analyze competitor Meta Ads strategies - use Ad Library to study competitor creative, identify industry trends, benchmark performance, and find strategic opportunities. Use when users ask about competitor ads, what competitors are doing, industry benchmarks, creative inspiration, how to spy on competitors, ad library research, or competitive analysis. Triggers include "what are my competitors doing", "competitor ads", "ad library", "spy on competitors", "competitive analysis", "industry benchmarks", "creative inspiration", "what's working in my industry", or any research on competitor advertising strategies.

Generate ad creative for Meta Ads ecommerce campaigns - ad copy, UGC scripts, video hooks, headlines, creative briefs, and ad variations. Use when users ask for ad copy, creative ideas, UGC scripts, hooks, headlines, or any ad creative generation. Triggers include "write ad copy", "create ad", "UGC script", "ad creative", "hook ideas", "ad headline", "primary text", "write ads for", or any creative writing request for Facebook/Instagram ads.

Design and optimize full-funnel Meta Ads strategies for ecommerce conversion campaigns. Use when users ask about funnel strategy, TOFU/MOFU/BOFU setup, customer journey mapping, funnel budget allocation, diagnosing funnel leaks, or understanding where customers drop off. Triggers include "funnel strategy", "TOFU MOFU BOFU", "customer journey", "where are customers dropping off", "why aren't people converting", "full funnel setup", "awareness to conversion", "funnel budget split", "funnel diagnosis", or any question about structuring campaigns across the customer journey for Meta Ads.

Strategic media planning for Meta Ads - budget calculation, forecasting, seasonal planning, channel allocation, and growth roadmaps for ecommerce businesses. Use when users ask about budget setting, media plans, how much to spend, forecasting results, planning for BFCM/Q4, allocating budget across channels, or building growth plans. Triggers include "how much should I spend", "create a media plan", "plan my budget", "forecast results", "Q4 planning", "BFCM budget", "what budget do I need", "channel allocation", "growth plan", "scaling roadmap", or any strategic budget and planning questions.

Analyze and optimize running Meta Ads campaigns - diagnose underperformance, make scaling decisions, reallocate budgets, identify when to kill vs scale ads, and troubleshoot issues. Use when users ask about campaign performance, ROAS/CPA issues, scaling, why ads aren't working, or optimization recommendations. Triggers include "optimize campaign", "why is my ROAS dropping", "should I scale", "campaign not performing", "CPA is too high", "ads not spending", "learning limited", or any performance troubleshooting.

Generate and analyze Meta Ads reports for ecommerce - performance reports, metric analysis, attribution insights, executive summaries, and custom KPIs. Use when users ask for reports, dashboards, metrics explanation, attribution help, stakeholder updates, or performance summaries. Triggers include "generate report", "what does this metric mean", "attribution question", "report for my boss", "weekly summary", "monthly performance", "ROAS breakdown", "blended metrics", "MER calculation", "explain my data", "dashboard", or any reporting and analytics request.