Build a polished, hosted Instagram Insights dashboard for any Instagram account using the PorterMetrics MCP — a 4-page report (Overview, Posts, Stories, Audience) that ships as a live shareable URL. Use this skill WHENEVER the user wants an Instagram / IG analytics dashboard, report, or "insights" page built with Porter / PorterMetrics — even if they only say "make me an Instagram report", "dashboard for my IG account", "replicate this Instagram dashboard", "Porter report for Instagram", or hand you a Porter Instagram report URL to reproduce. It offers a one-call CLONE path that works anywhere (including plain chat, no build tools) plus a full build path, so every run produces a near-identical dashboard. Do NOT hand-roll an Instagram report from scratch when this skill applies.
Build a complete, hosted marketing dashboard on Porter Metrics end-to-end — from intake interview and SUMAS planning, through a brand-approved design kit (Porter brand or white-label extracted from any client website), to a live published report URL with real data. Use when a user with the Porter MCP asks for "a dashboard", "a client report I can share", "a live report for account X", or wants to white-label a report with a client's brand. Connector- agnostic (Google Ads, Meta, GA4, ...) and framework-agnostic (Next.js template is the default path, any static-site stack meeting the Porter contract works).
Track each keyword's Google Ads Quality Score over time and flag the keywords whose QS is DECLINING — the quiet erosion that raises your CPC and drops your rank without any alert firing — then attribute the drop to the component responsible (Expected CTR, Ad Relevance, or Landing Page Experience). Use this skill whenever the user asks about Quality Score trend, QS dropping / falling over time, "why did my Quality Score go down", CPC creeping up for no obvious reason, keywords slipping in rank, or which component (expected CTR / ad relevance / landing page experience) is hurting a keyword — even if they don't say "Quality Score". This skill diagnoses WHERE QS is eroding and WHY (which component) ONLY; the ad-copy fix belongs to the complementary `rsa-strength-copy-diversity-audit` skill, the landing-page fix to `landing-page-cro-audit`, and the point-in-time keyword↔ad↔landing relevance snapshot to `keyword-ad-landing-alignment`.
Quantify the TOTAL wasted spend in a Google Ads account and pinpoint the biggest leaks — money spent on search terms, keywords, ad groups, or campaigns that returned ~0 conversions or cost far more per conversion than target. Rolls the leaks up to one dollar number and a % of spend, then lists the top leaks by scope, each with the dollars wasted and a recommended action. Use this skill whenever the user asks how much they're wasting, where the money is leaking, "what spend is doing nothing", zero-conversion keywords/terms, spend with no return, or an account-level waste roll-up — even if they don't say "wasted spend". Quantifies and prioritizes waste ONLY; writing the negatives belongs to `negative-keywords`, reallocating the freed budget to `spend-allocation`, and classifying WHY a term is irrelevant to `search-term-classifier`.
Give the advertiser the honest Performance Max read — is each PMax campaign earning its budget against the account's Search baseline (CPA/ROAS), what asset-group-level performance is actually visible, and — explicitly — what Google's API does NOT expose for PMax (search terms, placements, audience detail), so the reader trusts the numbers that ARE real. Use this skill whenever the user asks about Performance Max, PMax, "is my PMax working / worth it", PMax spend, PMax vs Search, asset groups, or the PMax black box — even if they don't say "diagnostics". Judges PMax earning-vs-baseline and the visible asset-group signal ONLY; full search-term mining and placement control are API-limited (named as gaps, not faked), and bid targets belong to the complementary `bid-strategy` skill.
Build an exhaustive, human-readable Google Ads CHANGE HISTORY / changelog for a Porter-connected account — what changed, when, by whom, translated into plain English (the exact negative keyword, the budget before→after, the tCPA/tROAS, the paused campaign), grouped by day and change type, and overlaid against the daily CPA so you can see which performance moves followed which edits. Use when the user asks "what changed in my Google Ads account", "change history", "changelog", "account audit log", "who changed what", "qué cambios se hicieron en la cuenta", "historial de cambios", or wants to correlate account edits with CPA/performance. Runs on the Porter Metrics MCP (google-ads connector). One account at a time. Google retains only the last 30 days of change history.
Tell the advertiser whether each Google Ads campaign is on track to spend its budget over the period — over-pacing (burning too fast, hitting the daily cap and losing impressions to budget), under-pacing (won't spend what's allocated), or on-track — with a projected end-of-period spend per campaign. Use this skill whenever the user asks about budget pacing, spend pace, "am I on track to spend my budget", over-pacing / under-pacing, burning budget too fast, campaigns hitting their daily cap by mid-day, under-delivering budgets, or month-end spend projection — even if they don't say "pacing". Judges spend PACE over time ONLY; where to reallocate budget belongs to the complementary `spend-allocation` skill, and bid targets to `bid-strategy`.
Análisis completo de competidor en Meta Ads a partir del solo nombre. Extrae ads activos de la Biblioteca de Anuncios de Meta para un brand (videos E imágenes), deduplica por SHA256, transcribe audio, extrae frames, hace OCR + análisis visual, y arma un REPORTE VISUAL Porter (HTML autocontenido). Activar con /meta-ads-research o cuando el usuario pida "scrape ads de meta de X", "research creativo de Y", "trae los ads activos de Z", "auditar competidor en Meta", "analiza al competidor X" o similar. Output: JSON canónico + brand_brief.md + reporte HTML estilo Porter. Usa Apify + Deepgram + Anthropic vision + PaddleOCR + ffmpeg.