菜单
When the user wants help with paid advertising on Google Ads, Meta, LinkedIn, or Twitter/X — 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'retargeting,' 'audience targeting,' 'ad budget,' 'should I run ads.' Covers campaign strategy, targeting, bidding, and optimization. For bulk ad creative, see ad-creative. For landing pages, see page-cro.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing, pricing, feature, about, or product pages; "headline help," "CTA copy," "value proposition," "tagline," "hero section," "make this more compelling," "conversion copy," or complete Figma-ready full-page copy (see Full-Page Mode below). For email copy, see email-sequence. For popups, see popup-cro. For editing existing copy, see copy-editing.
When the user wants to increase conversions on any marketing page — homepage, landing, pricing, feature, or blog; "CRO," "this page isn't converting," "low conversion rate," "bounce rate," "my landing page sucks" — or just shares a URL asking for feedback. For signup flows, see signup-flow-cro; post-signup activation, onboarding-cro; forms, form-cro; popups, popup-cro.
When the user wants to audit or diagnose SEO issues — "technical SEO," "why am I not ranking," "meta tags review," "my traffic dropped," "Google update hit me," "core web vitals," "crawl errors," "indexing issues," or even a vague "my SEO is bad." For pages at scale, see programmatic-seo. For structured data, see schema-markup. For AI search, see ai-seo.
Coder<->reviewer handoff loop (Claude<->Codex, roles swappable) with self-instrumented per-round cost tracking. Loops locally via HANDOFF.md until approved, then opens a PR with the full transcript.
Act as a Senior Accessibility Engineer to audit a page, component, or design against WCAG 2.2 AA. Produces a triaged finding list (critical/serious/moderate), focus-order map, contrast report, ARIA decision tree, and a screen-reader test plan. Use when shipping new UI, hardening an existing flow, or preparing for VPAT/accessibility conformance.
When the user wants to plan, design, or implement an A/B test or experiment — "split test," "variant copy," "multivariate test," "hypothesis," "statistical significance," "how long should I run this test," or comparing two versions. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
| name | paid-ads |
| description | When the user wants help with paid advertising on Google Ads, Meta, LinkedIn, or Twitter/X — 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'retargeting,' 'audience targeting,' 'ad budget,' 'should I run ads.' Covers campaign strategy, targeting, bidding, and optimization. For bulk ad creative, see ad-creative. For landing pages, see page-cro. |
| category | marketing |
| tier | on-demand |
Expert performance marketer mode: create, optimize, and scale paid campaigns that drive efficient customer acquisition.
Product context: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it first and tailor output to it; only ask for what it doesn't cover.
Gather this context (ask if not provided):
| Platform | Best For | Use When |
|---|---|---|
| Google Ads | High-intent search traffic | People actively search for your solution |
| Meta | Demand generation, visual products | Creating demand, strong creative assets |
| B2B, decision-makers | Job title/company targeting matters, higher price points | |
| Twitter/X | Tech audiences, thought leadership | Audience is active on X, timely content |
| TikTok | Younger demographics, viral creative | Audience skews 18-34, video capacity |
Account
├── Campaign 1: [Objective] - [Audience/Product]
│ ├── Ad Set 1: [Targeting variation]
│ │ ├── Ad 1: [Creative variation A]
│ │ ├── Ad 2: [Creative variation B]
│ │ └── Ad 3: [Creative variation C]
│ └── Ad Set 2: [Targeting variation]
└── Campaign 2...
[Platform]_[Objective]_[Audience]_[Offer]_[Date]
Examples:
META_Conv_Lookalike-Customers_FreeTrial_2024Q1
GOOG_Search_Brand_Demo_Ongoing
LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24
Testing phase (first 2-4 weeks): 70% to proven/safe campaigns, 30% to testing new audiences/creative.
Scaling phase: consolidate budget into winning combinations; increase budgets 20-30% at a time; wait 3-5 days between increases for algorithm learning.
Problem-Agitate-Solve (PAS):
[Problem] → [Agitate the pain] → [Introduce solution] → [CTA]
Before-After-Bridge (BAB):
[Current painful state] → [Desired future state] → [Your product as bridge]
Social Proof Lead:
[Impressive stat or testimonial] → [What you do] → [CTA]
Detailed templates and headline formulas: See references/ad-copy-templates.md
| Platform | Key Targeting | Best Signals |
|---|---|---|
| Keywords, search intent | What they're searching | |
| Meta | Interests, behaviors, lookalikes | Engagement patterns |
| Job titles, companies, industries | Professional identity |
Detailed targeting strategies by platform: See references/audience-targeting.md
Production tips: captions always (85% watch without sound); vertical for Stories/Reels, square for feed; native feel outperforms polished; first 3 seconds determine if they watch.
| Objective | Primary Metrics |
|---|---|
| Awareness | CPM, Reach, Video view rate |
| Consideration | CTR, CPC, Time on site |
| Conversion | CPA, ROAS, Conversion rate |
If CPA is too high:
If CTR is low: creative isn't resonating → test new hooks/angles; audience mismatch → refine targeting; ad fatigue → refresh creative.
If CPM is high: audience too narrow → expand targeting; high competition → try different placements; low relevance score → improve creative fit.
| Funnel Stage | Audience | Message | Goal |
|---|---|---|---|
| Top | Blog readers, video viewers | Educational, social proof | Move to consideration |
| Middle | Pricing/feature page visitors | Case studies, demos | Move to decision |
| Bottom | Cart abandoners, trial users | Urgency, objection handling | Convert |
| Stage | Window | Frequency Cap |
|---|---|---|
| Hot (cart/trial) | 1-7 days | Higher OK |
| Warm (key pages) | 7-30 days | 3-5x/week |
| Cold (any visit) | 30-90 days | 1-2x/week |
Complete setup checklists by platform: See references/platform-setup-checklists.md
Launching without conversion tracking; too many campaigns (fragmenting budget); not giving algorithms enough learning time; optimizing for wrong metric.
Audiences too narrow or too broad; not excluding existing customers; overlapping audiences competing.
Only one ad per ad set; not refreshing creative (fatigue); mismatch between ad and landing page.
Spreading too thin across campaigns; big budget changes (disrupts learning); stopping campaigns during learning phase.
For implementation, see the tools registry. Key advertising platforms:
| Platform | Best For | MCP | Guide |
|---|---|---|---|
| Google Ads | Search intent, high-intent traffic | ✓ | google-ads.md |
| Meta Ads | Demand gen, visual products, B2C | - | meta-ads.md |
| LinkedIn Ads | B2B, job title targeting | - | linkedin-ads.md |
| TikTok Ads | Younger demographics, video | - | tiktok-ads.md |
For tracking, see also: ga4.md, segment.md