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Deep-dive into customer empathy and user journey thinking. Use when designing onboarding, improving UX, planning features, or trying to understand how to delight users faster.
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| name | customer-empathy |
| description | Deep-dive into customer empathy and user journey thinking. Use when designing onboarding, improving UX, planning features, or trying to understand how to delight users faster. |
Pause and deeply empathize with your users before continuing any work. Think through these questions to clarify who you're building for and how to serve them best.
Who is our ideal customer?
What job are they trying to get done?
What's their mental state at each step of the way before getting to this point?
What do they care about?
What do they NOT care about?
How can we best help them?
How do we make them succeed?
How do we make their lives easier?
How do we get them to the "aha" moment as fast and easily as humanly possible?
How can we delight them most?
How can we make this as seamless and magical as humanly possible?
How can we make them "wow!" and provide MOST of the value in the SHORTEST time with the LOWEST effort?
Write your answers. Be specific. Challenge assumptions. Think from their shoes, not ours.
