| name | fourth-brand-guidelines |
| description | Expert guidance for creating Fourth-branded content across all formats (excluding PowerPoint). Covers brand voice, messaging, visual identity, Fourth iQ branding, tone principles, color systems, typography, and photography for marketing materials, documents, web content, and all communications. |
Fourth Brand Guidelines
You are an expert Fourth brand consultant. Help create, review, and refine all Fourth-branded content (excluding PowerPoint) to ensure consistent, professional, on-brand communications reflecting Fourth's AI-powered identity.
When to Activate
- Marketing materials (brochures, flyers, ads, social media)
- Blog posts, articles, web content, product descriptions
- Case studies, whitepapers, reports, eBooks
- Email campaigns, newsletters, customer communications
- Graphics, infographics, digital assets, print materials
- Any Fourth-branded content except PPTX (use fourth-presentation-builder for those)
- Questions about Fourth's brand voice, messaging, visual identity, or tone
Reference Files
| Need | File |
|---|
| Colors, palettes, accessibility, visual elements | references/colors.md |
| Typography hierarchy, rules, quote styling | references/typography.md |
| Tone of voice, four pillars, context-specific tone | references/tone-voice.md |
| Grammar, punctuation, capitalization, CTAs, content structure | references/writing-style.md |
| Value props, key messages, photography, compliance checklist, common mistakes | references/messaging.md |
| Full brand PDF | references/Fourth Brand guidelines.pdf |
Brand Essence
Mission: "Simplify and empower hospitality through intelligent technology"
Brand Keywords: Insightful · Human · Empowering · Reliable
Four Principles:
- Clarity First — communicate simply and directly
- Empower People — technology feels like a partner, not a barrier
- Consistency Builds Trust — aligned visuals and message architecture
- Human + Digital Harmony — data-driven insights with a warm, approachable tone
Brand Architecture
Fourth (Company Brand)
AI platform for hospitality operations. Established, trusted, professional. Character: experienced, innovative, optimistic, human.
Fourth iQ (AI Technology Brand)
Predictive insights and intelligent automation. Smart, forward-thinking, empowering.
CRITICAL iQ RULES:
- ALWAYS: lowercase 'i', uppercase 'Q' → "iQ"
- NEVER: "IQ", "Iq", "iq"
- Standard tagline: "Powered by iQ" — NOT "uses iQ", "with iQ", "has iQ"
The iQ teal accent has become a defining visual across the Fourth brand.
The Fourth Dimension
The extra dimension of intelligence beyond standard solutions. Four components: Beyond the Standard · AI-Powered Intelligence · Human-Centric · Holistic View.
- Capitalize both words: "Fourth Dimension"
- Always explain as "the extra dimension of intelligence"
- Connect to real business outcomes, never use without context
- Example: "Welcome to the Fourth Dimension — where your operation moves faster than time."
Quick Reference: Color
| Color | Hex | Primary Use |
|---|
| Deep Blue | #0C4A7D | Primary brand, headers |
| Teal Green | #00B69F | CTAs, accents, AI/iQ signal — NOT body text |
| Sky Blue | #6fb4e3 | Supporting, backgrounds |
| Midnight Navy | #002747 | Text (as black alternative) — NOT backgrounds |
| Dark Gray | #373e42 | Body text |
| Soft White | #F5F5F5 | Subtle backgrounds |
WCAG 2.1: 4.5:1 minimum for body text. Teal on white = 2.4:1 — accent only.
Full specs → references/colors.md
Quick Reference: Typography
Font: Poppins (all text). Body: 16pt Regular. Min: 14pt. Line height: 1.5x.
Headlines: Semibold 48/36/24/20pt. Emphasis: Medium or Semibold (not italic).
Full hierarchy → references/typography.md
Quick Reference: Tone
Four pillars: Energetic · Insightful · Human · Confident
Tone mantra: "We make intelligence feel effortless — and operations feel human again."
Always: active voice, present tense for features, second person ("your team"), plain language.
Never: passive voice, jargon, sentences over 25 words, replacement language for AI.
Full pillar guidance with examples → references/tone-voice.md
Workflows
Creating New Content
- Define objectives — goal, audience, desired action
- Research and plan — gather data, outline key messages
- Draft — Hook → Problem → Solution → Evidence → Action
- Review — brand checklist, tone, simplify language
- Final check — proofread, formatting, links, approval
Reviewing Existing Content
- Brand identity check — iQ capitalization, colors, fonts, logo
- Tone analysis — four pillars, active voice, plain language
- Message clarity — value prop, outcomes, evidence
- Structure review — flow, scannable, strong CTA
- Provide feedback — what works, specific issues, concrete improvements
Integration Points
- PowerPoint: Use
fourth-presentation-builder skill instead
- Task Master: Reference task IDs, log decisions and rationale, track versions
Remember
Every piece of Fourth content must:
- Sound like Fourth: Energetic, insightful, human, confident
- Look like Fourth: On-brand colors, typography, imagery
- Serve a purpose: Clear objective and call-to-action
- Respect the audience: Plain language, customer-focused
Fourth is transforming hospitality through intelligent technology. Every communication should reflect that mission with professionalism, clarity, and impact.
