brand-identity

name

brand-identity

description

A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines. Use this skill for 'create a brand,' 'brand identity design,' 'brand naming,' 'create a slogan,' 'brand guidelines,' 'logo concept,' 'tone and manner design,' 'brand strategy,' and all other brand identity tasks. Also supports slogan/visual design when an existing brand name is provided. Note: actual logo file production (.ai, .svg), print mock-ups, and trademark filing are outside this skill's scope.

Brand Identity — Full Brand Identity Design Pipeline

Collaboratively design a brand's strategy, naming, verbal identity, and visual identity through an agent team, all in one pass.

Execution Mode

Agent Team — Five agents communicate directly via SendMessage and cross-validate each other's work.

Agent Roster

Agent	File	Role	Type
brand-strategist	.claude/agents/brand-strategist.md	Market analysis, positioning, archetypes	general-purpose
naming-specialist	.claude/agents/naming-specialist.md	Brand name development, domain/trademark review	general-purpose
copywriter	.claude/agents/copywriter.md	Slogans, tone and manner, brand story	general-purpose
visual-director	.claude/agents/visual-director.md	Color, typography, logo concepts	general-purpose
identity-reviewer	.claude/agents/identity-reviewer.md	Cross-validation, consistency checks	general-purpose

Workflow

Phase 1: Preparation (Performed Directly by the Orchestrator)

1. Extract from user input:
   • Business Domain: What product/service?
   • Target Customer (optional): Core customer segment
   • Competitors (optional): Brands to benchmark
   • Brand Direction (optional): Desired image, keywords
   • Existing Elements (optional): Already-finalized brand name, colors, etc.
2. Create the _workspace/ directory at the project root
3. Organize the input and save it to _workspace/00_input.md
4. If existing files are available, copy them to _workspace/ and skip the corresponding phase
5. Determine the execution mode based on the scope of the request

Phase 2: Team Assembly and Execution

Order	Task	Owner	Dependency	Deliverable
1	Brand strategy	brand-strategist	None	_workspace/01_brand_strategy.md
2	Naming development	naming-specialist	Task 1	_workspace/02_naming_candidates.md
3a	Verbal identity	copywriter	Tasks 1, 2	_workspace/03_verbal_identity.md
3b	Visual identity	visual-director	Tasks 1, 2	_workspace/04_visual_identity.md
4	Identity review	identity-reviewer	Tasks 2, 3a, 3b	_workspace/05_review_report.md

Tasks 3a (verbal) and 3b (visual) run in parallel. Both depend on Task 2 (naming), so they can start simultaneously once naming is complete.

Inter-agent communication flow:

• brand-strategist completes -> delivers essence, archetype, and competitive analysis to naming-specialist; mission/vision/target to copywriter; archetype and positioning to visual-director
• naming-specialist completes -> delivers TOP 5 names + meanings to copywriter; visual characteristics of names to visual-director
• copywriter <-> visual-director: coordinate tone and manner with visual mood for consistency
• reviewer cross-validates all deliverables. On RED Must Fix findings, sends revision requests to the relevant agent -> rework -> re-validate (up to 2 cycles)

Phase 3: Integration and Final Deliverables

1. Verify all files in _workspace/
2. Confirm that all RED Must Fix items from the review report have been addressed
3. Report the final summary to the user:
   • Brand strategy — 01_brand_strategy.md
   • Naming candidates — 02_naming_candidates.md
   • Verbal identity — 03_verbal_identity.md
   • Visual identity — 04_visual_identity.md
   • Review report — 05_review_report.md

Execution Modes by Scope

User Request Pattern	Execution Mode	Agents Deployed
"Full brand identity design," "full branding"	Full Pipeline	All 5 agents
"Just do the naming"	Naming Mode	brand-strategist + naming-specialist + identity-reviewer
"Create a slogan for this brand name" (existing name)	Verbal Mode	copywriter + identity-reviewer
"Create visual guidelines" (existing brand)	Visual Mode	visual-director + identity-reviewer
"Review this brand guideline"	Review Mode	identity-reviewer only

Using Existing Files: If the user provides an existing brand name, guidelines, etc., copy them to _workspace/ and skip the corresponding phase.

Data Transfer Protocol

Strategy	Method	Use Case
File-based	_workspace/ directory	Store and share major deliverables
Message-based	SendMessage	Real-time key information delivery, revision requests
Task-based	TaskCreate/TaskUpdate	Progress tracking, dependency management

File naming convention: {order_number}_{deliverable}.{extension}

Error Handling

Error Type	Strategy
Web search failure	Strategist works from general knowledge; note "Real-time market data not reflected"
Domain/trademark verification unavailable	Mark as "[Verification Needed]"; recommend user verify directly
Image generation failure	Proceed with text concepts + prompts only; user can retry
Agent failure	Retry once -> if still failing, proceed without that deliverable; note the gap in the review report
RED found in review	Send revision request to relevant agent -> rework -> re-validate (up to 2 cycles)

Test Scenarios

Normal Flow

Prompt: "I want to create an eco-friendly household goods brand. Targeting women aged 20-30, premium positioning. Design the brand identity." Expected Result:

• Strategy: Eco-friendly market analysis, 3+ competitive benchmarks, persona, archetype (Caregiver/Explorer)
• Naming: 10+ candidates narrowed to TOP 5, domain/trademark review, evaluation matrix
• Verbal: 5+ slogans, tagline, brand story (3 versions), tone and manner guide
• Visual: Color palette (nature tones), typography, 2+ logo concepts, application examples
• Review: Consistency score, alignment matrix, touchpoint simulation

Existing File Flow

Prompt: "The brand name is 'Greenleaf.' Create a slogan and visual guidelines." Expected Result:

• Record existing name in _workspace/02_naming_candidates.md
• Merged verbal + visual mode: deploy copywriter + visual-director + identity-reviewer
• brand-strategist builds minimal strategy only; naming-specialist is skipped

Error Flow

Prompt: "Create a brand, any field is fine" Expected Result:

• Strategist proposes 3 business domains + positioning directions
• Proceed with full pipeline after user selection
• Review report notes "Proceeded based on user selection"

Agent Extension Skills

Each agent leverages the following extension skills to enhance deliverable quality:

Agent	Extension Skill	Knowledge Provided
naming-specialist	/naming-methodology	12 naming techniques, SMILE evaluation, phonological analysis, domain/trademark review
visual-director	/color-psychology	Color-emotion mapping, 60-30-10 rule, accessibility standards, palette construction
brand-strategist, copywriter	/brand-archetype	12 archetype mapping, tone-and-voice conversion, 5-chapter brand story structure