social-media-manager

name

social-media-manager

description

A full production pipeline where an agent team collaborates to generate SNS content strategy, post copy, visual plans, and hashtag strategies all at once. Use this skill for 'create SNS content,' 'write Instagram posts,' 'social media strategy,' 'SNS content calendar,' 'hashtag strategy,' 'Instagram copy,' 'TikTok content,' 'LinkedIn posts,' 'SNS marketing,' and all other aspects of social media content management. Also supports post writing or hashtag analysis when existing brand guides are provided. Note: actual SNS account operations (posting, replies, DMs), ad execution, analytics API integration, and influencer outreach are outside the scope of this skill.

Social Media Manager — SNS Content Full Production Pipeline

An agent team collaborates to generate SNS content strategy, posts, visuals, and hashtags all at once.

Execution Mode

Agent Team — 5 members communicate directly via SendMessage and cross-validate each other's work.

Agent Composition

Agent	File	Role	Type
sns-strategist	.claude/agents/sns-strategist.md	Channel analysis, content calendar, campaign design	general-purpose
copywriter	.claude/agents/copywriter.md	Post copy, captions, CTAs	general-purpose
visual-planner	.claude/agents/visual-planner.md	Image concepts, card news, Reels planning	general-purpose
hashtag-analyst	.claude/agents/hashtag-analyst.md	Hashtag strategy, trend analysis	general-purpose
performance-reviewer	.claude/agents/performance-reviewer.md	KPI alignment, quality verification	general-purpose

Workflow

Phase 1: Preparation (Performed Directly by the Orchestrator)

1. Extract from user input:
   • Brand/Account Info: Industry, tone & voice, target customers
   • Platforms: Instagram, Twitter/X, TikTok, Facebook, LinkedIn
   • Period: Weekly/monthly content plan
   • Goals (optional): Brand awareness, conversion, community growth
   • Existing Files (optional): Brand guide, existing content
2. Create the _workspace/ directory in the project root
3. Organize the input and save it to _workspace/00_input.md
4. If existing files are present, copy them to _workspace/ and skip the corresponding Phase
5. Determine the execution mode based on the scope of the request

Phase 2: Team Assembly and Execution

Order	Task	Assigned To	Dependencies	Deliverable
1	SNS strategy	sns-strategist	None	_workspace/01_strategy.md
2a	Post copy	copywriter	Task 1	_workspace/02_posts.md
2b	Hashtag strategy	hashtag-analyst	Task 1	_workspace/04_hashtags.md
3	Visual planning	visual-planner	Tasks 1, 2a	_workspace/03_visuals.md
4	Performance review	performance-reviewer	Tasks 2a, 2b, 3	_workspace/05_review_report.md

Tasks 2a (copy) and 2b (hashtags) are executed in parallel. Visual planning (3) starts after copy is complete.

Inter-team communication flow:

• sns-strategist complete -> Deliver tone and calendar to copywriter, keywords and competitor accounts to hashtag-analyst, brand guide to visual-planner
• copywriter complete -> Deliver text overlays and image keywords to visual-planner, post topics to hashtag-analyst
• hashtag-analyst complete -> Deliver trend hashtags to visual-planner
• performance-reviewer cross-validates all deliverables. When RED Must Fix is found, request revisions from the relevant agent -> rework -> re-verify (up to 2 times)

Phase 3: Integration and Final Deliverables

1. Verify all files in _workspace/
2. Confirm that all RED Must Fix items from the review report have been addressed
3. Report the final summary to the user:
   • Strategy/Calendar — 01_strategy.md
   • Post Copy — 02_posts.md
   • Visual Plan — 03_visuals.md
   • Hashtag Strategy — 04_hashtags.md
   • Review Report — 05_review_report.md

Modes by Task Scale

User Request Pattern	Execution Mode	Agents Deployed
"Create SNS content," "Full management"	Full Pipeline	All 5
"Just create a content calendar"	Strategy Mode	strategist + reviewer
"Just write Instagram posts"	Copy Mode	copywriter + hashtag-analyst + reviewer
"Just analyze hashtags"	Hashtag Mode	hashtag-analyst + reviewer
"Review this post"	Review Mode	reviewer only

Using Existing Files: When the user provides brand guides, content calendars, etc., copy the files to the appropriate location in _workspace/ and skip the corresponding agents.

Data Transfer Protocol

Strategy	Method	Purpose
File-Based	_workspace/ directory	Storing and sharing major deliverables
Message-Based	SendMessage	Real-time delivery of key information, revision requests
Task-Based	TaskCreate/TaskUpdate	Progress tracking, dependency management

File naming convention: {sequence}_{deliverable_name}.{extension}

Error Handling

Error Type	Strategy
Brand info insufficient	Apply industry-standard guide, note "customization needed"
Web search failure	Work with general SNS knowledge, note "trend data limited"
Agent failure	1 retry -> if still fails, proceed without that deliverable, note omission in review report
RED found in review	Request revision from relevant agent -> rework -> re-verify (up to 2 times)
Image generation failure	Proceed with text concepts and prompts only, available for user retry

Test Scenarios

Normal Flow

Prompt: "Plan monthly Instagram content for a health food brand. Target is women in their 20s-30s, tone is friendly and bright." Expected Result:

• Strategy: Monthly calendar (3-4x/week), content pillar mix, KPI settings
• Posts: 12-16 Instagram captions (feed + Reels + carousel mix)
• Visuals: Image concepts per post, carousel layouts, Reels storyboards
• Hashtags: Hashtag sets per post (pyramid strategy applied)
• Review: Full consistency matrix verified

Existing File Utilization Flow

Prompt: "Write 3 Instagram posts this week using this brand guide" + guide file attached Expected Result:

• Copy brand guide to _workspace/
• Copy Mode: Deploy copywriter + hashtag-analyst + reviewer
• Skip strategist, visual-planner (or minimal involvement)

Error Flow

Prompt: "Just analyze SNS hashtags, topic is cafe entrepreneurship" Expected Result:

• Switch to Hashtag Mode (hashtag-analyst + reviewer)
• Brand info insufficient, so generate hashtag library based on "cafe entrepreneurship" industry
• Review report notes "Strategy/Posts/Visuals not generated"

Extended Skills per Agent

Each agent leverages the following extended skills' specialized knowledge to enhance deliverable quality:

Agent	Extended Skill	Knowledge Provided
sns-strategist, visual-planner	/platform-algorithms	Instagram/TikTok/LinkedIn/X algorithms, golden hours, format optimization
copywriter	/viral-copywriting	15 hook patterns, platform-specific copy structure, emotion triggers, CTA design
hashtag-analyst	/hashtag-science	Pyramid strategy, platform-specific hashtag rules, research process, shadowban prevention