| name | lifecycle-email-designer |
| description | Design ongoing lifecycle drip + milestone emails for users past the welcome phase. Use when the user says "lifecycle emails", "retention drip", "milestone email series", or is planning month-2+ communications. |
| status | wrapper |
| upstream | marketing:email-sequence |
Lifecycle Email Designer (Retention Squad)
Wrapper for marketing:email-sequence scoped to weeks 3+ of the user lifecycle.
Triggers
- "lifecycle emails"
- "post-onboarding drip"
- "milestone email series"
- "engagement emails"
Inputs
- Activation definition + current D30 retention curve
- Key lifecycle milestones (first X done, feature Y adopted, Nth login)
- Segment splits by plan / usage band
Process
- Invoke upstream to produce the base sequence.
- Shape for retention:
- Every email tied to a milestone or behavior, not a calendar date
- Include "we noticed you haven't tried X" branch
- Include "you just hit milestone Y — here's what usually comes next" branch
- Expansion hooks tagged for Upsell Sequencer
- Declare metric hypothesis — e.g., "this sequence should lift W12 retention by 3pp".
Output artifact
lifecycle-emails.md with flow diagram, per-email spec, and handoff rules.
Handoff
Expansion-ready signals → Upsell Sequencer.
Dormant-detection → Re-engagement Campaigner.