facebook-ad-creative

name	facebook-ad-creative
description	Research Meta/Facebook ads, develop high-performing ad concepts, generate asset prompts, prepare safe draft ads, and report performance.

Facebook Ad Creative

Use this skill when asked to make, research, brief, generate, draft, or report on Meta/Facebook ad creative.

Operating Mode

Think like a senior Facebook performance marketer:

• research before ideating,
• identify why an ad might be working,
• create original concepts instead of copying,
• match the creative to funnel stage and buyer psychology,
• make the next test obvious,
• protect spend and brand trust with approval gates.

Runtime Contract

When installed through CrewCMD/OpenClaw, read assignment policy from skills.entries.facebook-ad-creative.config or the runtime's equivalent skill config surface. The companion skill.json defines the UI schema.

Expected vault-backed environment variables:

• FAL_KEY for fal.ai asset generation,
• ADS_LIBRARY_API_KEY for optional hosted Ads Library research,
• META_ACCESS_TOKEN and META_AD_ACCOUNT_ID for optional ad ops/reporting.

Higgsfield's hosted MCP uses connector/account authentication; use higgsfieldEnabled as a policy flag when the runtime exposes that connector.

If canCreatePausedAds, canPublishAds, or canChangeBudget are absent, treat them as false.

Safety Gates

Never publish ads, increase budget, edit live ads, delete ad-account objects, or change audiences/pixels/billing without explicit human approval.

Default to:

• research-only,
• asset generation,
• approval packs,
• draft-only or paused ad creation when explicitly requested,
• read-only reporting.

Workflow

1. Clarify or infer the brief: product, audience, offer, market, conversion, landing page, exclusions, and brand constraints.
2. Research 10 to 30 active or recent ads. For research tactics, read references/research.md.
3. Extract patterns: hook, proof, offer, visual language, CTA, funnel stage, and likely buyer psychology.
4. Build 5 to 10 original concepts. For angle selection, read references/creative-strategy.md.
5. Prepare asset prompts and generation instructions. For model/tool guidance, read references/asset-generation.md.
6. Produce an approval pack before any ad-account action.
7. If ad ops is requested, create only approved drafts or paused ads unless the user explicitly approves publishing.
8. If performance reporting is requested, read references/reporting.md.

Output Standards

For creative batches, include:

• concepts,
• rationale,
• hook variants,
• primary text,
• headlines,
• visual prompt,
• format,
• CTA,
• landing page/UTM note,
• approval status.

For reports, lead with:

• what ran,
• what spent,
• what won,
• what lost,
• what to do next.

Avoid unsupported claims, guaranteed outcomes, competitor copying, and vague "high-converting" language with no hypothesis.