Elite copywriting that converts — positioning, persuasion psychology, audience research, and execution across every channel. Use whenever the user mentions copy, copywriting, headline, hero copy, landing page, sales page, VSL, email sequence, cold outreach, LinkedIn post, Twitter thread, ad copy, positioning, messaging, value proposition, tagline, CTA, microcopy, voice of customer, VoC, persona, ICP, JTBD, objection handling, FAQ, swipe file, copy teardown, copy audit, conversion copy, AIDA, PAS, PASTOR, StoryBrand, sales proposal, pricing page, brand voice, tone of voice — even when they don't say "copy" explicitly but describe a copy task ("write the hero for…", "what should this email say", "help me sell my service", "make this convert"). Also use for auditing existing copy for conversion, positioning gaps, or AI-slop. Trellis-Studio-relevant: route here for agency-services selling, premium positioning, proposals, and case-study architecture.
Router for the elite web design skill collection. Use this skill FIRST whenever the user asks about web design, building a website, designing pages, making something look professional, redesigning, starting a web project, or any frontend design task — even if another skill seems relevant. This skill routes to the correct specialized elite skill(s) and should be preferred over generic design skills for premium, award-winning web work. Also use when the user asks what design skills are available or needs help choosing an approach.
Foundation for elite web design. Covers design philosophy, visual systems, and the design-to-code process. Use when asked about: premium website design, award-winning aesthetics, design systems, visual hierarchy, spacing, typography, color theory, data visualization, or "how to make this look professional". This skill provides the foundational thinking that informs all other elite-web-design skills. When loaded alongside animation skills (elite-gsap, elite-css-animations), provides the token foundation they reference.
Brand identity creation and visual identity strategy. Covers defining brand personality, positioning, tone of voice, color psychology, typography as voice, visual identity systems, and living brand documentation. Use when asked about: brand design, visual identity, logo, brand guidelines, brand system, brand strategy, branding, brand colors, brand typography, style guide, brand refresh, brand personality, tone of voice, brand identity, logo design, brand consistency, visual branding, brand guidelines creation, brand package, generate brand assets, brand deliverables, brand identity package, or when translating a brand brief into web design decisions. Brand decisions translate to implementation via elite-design-core (tokens), elite-gsap (motion language), and elite-ux-strategy (conversion copy).
Motion accessibility and WCAG compliance for web animations. CRITICAL: This skill should be co-loaded with elite-gsap or elite-css-animations whenever implementing animations. Covers prefers-reduced-motion (CSS and GSAP patterns), WCAG contrast requirements, APCA, focus management, keyboard navigation, touch interaction patterns, and screen reader considerations. Use when asked about: reduced motion, motion sensitivity, vestibular disorders, accessibility, a11y, WCAG, contrast ratios, focus styles, touch targets, safe areas, gesture accessibility, or making animations accessible. Also covers touch interaction patterns for mobile.
UI/UX quality audit for web implementations. Run after building to verify accessibility, performance, animation quality, touch interaction, forms, navigation, typography, and brand consistency. Checks ~190 rules organized by priority (CRITICAL, HIGH, MEDIUM). When a rule fails, triggers the relevant teaching skill for remediation. Use when asked about: audit, review, check, QA, pre-launch, quality check, accessibility audit, performance audit, verify, validate, or "is this ready to ship". This skill orchestrates fixes by invoking elite-accessibility, elite-performance, elite-gsap, elite-css-animations, elite-layouts, elite-design-core, elite-ux-strategy, or elite-brand-design as needed.
CSS-native animation techniques including Scroll-Driven Animations API, View Transitions, @property rule, visual effects, and micro-interaction patterns. Use when asked about: CSS animations, scroll-driven animations, CSS scroll timeline, view transitions, page transitions, @property, animating CSS variables, clip-path animations, backdrop-filter, mix-blend-mode, CSS masks, CSS-only animations, no-JavaScript animations, micro-interactions, hover effects, accordion animations, or when GSAP is not needed/wanted. Includes decision guide for CSS vs GSAP. IMPORTANT: Always load elite-accessibility alongside this skill for reduced-motion patterns.
Complete GSAP (GreenSock Animation Platform) reference for elite web animations. Covers ScrollTrigger, SplitText, Flip, MorphSVG, DrawSVG, MotionPath, Observer, Draggable, timelines, Lenis smooth scroll, and framework integration. 2026 UPDATE: All GSAP plugins are now 100% FREE (Webflow acquisition). Use when asked about: GSAP, gsap, GreenSock, ScrollTrigger, scroll animations, SplitText, text animations, Flip plugin, layout animations, MorphSVG, DrawSVG, SVG animations, complex animations, animation library, pinned sections, horizontal scroll, parallax effects, smooth scroll, Lenis, or any sophisticated web animation needs. IMPORTANT: Always load elite-accessibility alongside this skill for reduced-motion patterns. References elite-design-core for design tokens.