sales-gumroad

name	sales-gumroad
description	Gumroad platform help — digital product sales, subscriptions, memberships, license keys, email broadcasts, affiliate management, Discover marketplace, Ping webhooks, and REST API. Use when setting up a Gumroad store, products not selling on Gumroad, Gumroad fees eating into profits, Gumroad vs Payhip or Lemon Squeezy, license key verification not working, Gumroad webhook or API integration, email broadcasts not reaching buyers, or affiliate program setup on Gumroad. Do NOT use for general digital product strategy (use /sales-digital-products) or checkout optimization across platforms (use /sales-checkout).
argument-hint	[describe what you need help with in Gumroad]
license	MIT
version	1.0.0
tags	["sales","gumroad","digital-products","ecommerce","platform"]
github	https://github.com/antiwork

Gumroad Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

What do you need help with?

1. What's your situation?

   • A) Setting up my first Gumroad product
   • B) Already selling — want to optimize or troubleshoot
   • C) Evaluating Gumroad vs other platforms
   • D) API, webhooks, or integration question
   • E) Affiliate program setup or management
   • F) Email broadcasts or audience management

2. Product type?

   • A) Digital download (ebook, template, preset, audio)
   • B) Online course or video content
   • C) Software with license keys
   • D) Membership / subscription
   • E) Physical product
   • F) Bundle of multiple products

3. Revenue level?

   • A) Pre-launch / no sales yet
   • B) Under $1K/month
   • C) $1K–$5K/month
   • D) Over $5K/month (fee optimization matters)

Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.

Step 2 — Route or answer directly

Problem domain	Route to
Digital product pricing, launch strategy, platform comparison	Run: /sales-digital-products {your question}
Checkout page optimization, order bumps, cart abandonment	Run: /sales-checkout {your question}
Membership structure, course design, retention	Run: /sales-membership {your question}
Email sequences after purchase, nurture campaigns	Run: /sales-email-marketing {your question}
Affiliate commission structure, recruitment strategy	Run: /sales-affiliate-program {your question}
Webhook/API integration with other tools	Run: /sales-integration {your question}

If the question is Gumroad-specific (setup, features, pricing, API, troubleshooting), continue to Step 3.

Step 3 — Gumroad platform reference

Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, workflows, API quick reference.