| name | sales-kit |
| description | Kit (formerly ConvertKit) platform help — email marketing, visual automations, sequences, landing pages, forms, Creator Profile, Commerce (digital products, paid newsletters), Creator Recommendations, subscriber tagging and segmentation, engagement scoring, API. Use when Kit emails aren't sending or formatting right, automations not triggering, subscribers stuck or not tagging correctly, digital product sales not working, or Kit API calls failing. Do NOT use for cross-platform email marketing strategy (use /sales-email-marketing), cross-platform deliverability (use /sales-deliverability), funnel strategy (use /sales-funnel), newsletter monetization strategy (use /sales-newsletter), audience growth strategy (use /sales-audience-growth), or digital product strategy (use /sales-digital-products). |
| argument-hint | [describe what you need help with in Kit] |
| license | MIT |
| version | 1.0.0 |
| tags | ["sales","email-marketing","creator","newsletter","platform"] |
Kit Platform Help
Help the user with Kit (formerly ConvertKit) platform questions — from email campaigns and automations through landing pages, commerce, Creator Recommendations, subscriber management, API, and integrations.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
-
What area of Kit do you need help with?
- A) Broadcasts — sending one-off emails, scheduling, A/B testing
- B) Sequences — drip campaigns, autoresponder series (for cross-platform strategy, hand off:
/sales-email-marketing {your question})
- C) Visual Automations — trigger-based workflows, automation canvas
- D) Landing pages & Forms — opt-in forms, Creator Profile, lead capture (for strategy, hand off:
/sales-funnel {your question})
- E) Commerce — selling digital products, paid newsletters, subscriptions (for strategy, hand off:
/sales-digital-products {your question})
- F) Creator Recommendations — cross-promotion network, paid recommendations (for strategy, hand off:
/sales-audience-growth {your question})
- G) Subscribers — tagging, segmentation, custom fields, engagement scoring
- H) Deliverability — domain auth, SPF/DKIM/DMARC, sender reputation (for cross-platform, hand off:
/sales-deliverability {your question})
- I) Integrations — Zapier, Make, Shopify, WordPress, Stripe, native apps
- J) API & Webhooks — Kit API v4, OAuth, automation via API
- K) Analytics — broadcast stats, subscriber growth, engagement
- L) Account & Billing — plan features, team management, migration
- M) Something else — describe it
-
What's your role?
- A) Creator / solopreneur (author, podcaster, coach, musician, artist)
- B) Newsletter operator / media company
- C) Course creator / educator
- D) Marketing manager for a creator brand
- E) Developer / technical integrator
- F) Agency managing creator clients
-
What are you trying to accomplish?
(Let the user describe their specific goal)
Step 2 — Route or answer directly
Hand off to specialized skills when the question is about strategy, not Kit-specific config:
| If the question is about... | Hand off |
|---|
| Email marketing strategy across tools | "This is an email marketing strategy question — run: /sales-email-marketing {your question}" |
| Deliverability, warmup, domain auth beyond Kit | "This is an email deliverability question — run: /sales-deliverability {your question}" |
| Funnel strategy, landing page optimization | "This is a funnel strategy question — run: /sales-funnel {your question}" |
| Newsletter monetization strategy | "This is a newsletter strategy question — run: /sales-newsletter {your question}" |
| Growing an email list / audience | "This is an audience growth question — run: /sales-audience-growth {your question}" |
| Selling digital products (strategy) | "This is a digital products question — run: /sales-digital-products {your question}" |
| Membership / course platform decisions | "This is a membership strategy question — run: /sales-membership {your question}" |
| Checkout optimization | "This is a checkout optimization question — run: /sales-checkout {your question}" |
| Connecting Kit to other tools | "This is a tool integration question — run: /sales-integration {your question}" |
| Lead scoring models | "This is a lead scoring strategy question — run: /sales-lead-score {your question}" |
Answer directly when the question is Kit-specific — platform config, Kit UI navigation, Kit-specific features, Kit API usage.
Step 3 — Kit platform reference
Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
Step 4 — Actionable guidance
Based on the user's question, provide step-by-step instructions with:
- Exact Kit UI navigation — tell them where to click (e.g., "Go to Automations → New Automation → choose trigger")
- Settings to configure — specific fields, values, toggles
- Plan requirements — flag if a feature requires Creator or Pro plan
- Verification steps — how to confirm it's working (send test, check automation log)
Common workflows
Set up a welcome sequence:
- Create a Sequence (Sequences → New Sequence)
- Write 3–7 emails with delays between each
- Create a Visual Automation: trigger = form subscribe → action = subscribe to sequence
- Test with a test subscriber
Sell a digital product:
- Go to Earn → Products → New Product
- Upload file, set price, write description
- Connect Stripe (required)
- Create a landing page or embed buy button in existing page
- Set up post-purchase automation: trigger = purchase → action = tag + thank-you sequence
Set up Creator Recommendations:
- Go to Grow → Recommendations
- Browse and select creators to recommend (free) or set a paid budget
- Recommendations appear on your confirmation page after opt-in
- Track new subscribers from recommendations in Analytics
Migrate from another platform:
- Export subscribers as CSV from old platform
- Go to Subscribers → Import subscribers
- Map CSV columns to Kit fields (email, first_name, tags)
- Re-create key automations in Visual Automations
- Update opt-in forms on your website to point to Kit forms
- Set up domain authentication (SPF/DKIM) for your sending domain
Gotchas
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
-
Free plan has no sequences or integrations — the Newsletter (free) plan only allows 1 visual automation, no sequences, no A/B testing, and no third-party integrations. Users hitting these limits need to upgrade to Creator ($33/mo). Don't suggest automation workflows to free-plan users without flagging this.
-
Kit ≠ ConvertKit in API URLs — the v4 API uses api.kit.com but older v3 API used api.convertkit.com. If a user has old integrations pointing to api.convertkit.com/v3/, they still work but are deprecated. New integrations should use v4.
-
Email designer is intentionally minimal — Kit only has 3 email templates (Text-only, Classic, Modern). This is by design — Kit believes simple, text-forward emails perform better for creators. Don't suggest looking for more templates; instead, help users customize within the existing templates.
-
Commerce requires Stripe — Kit Commerce (digital products, paid newsletters) requires a connected Stripe account. PayPal is supported for some features but Stripe is mandatory for Commerce. Don't suggest setting up Commerce without confirming Stripe is connected.
-
Engagement scoring is Pro-only — subscriber engagement scoring and deliverability reporting are only available on the Pro plan ($66/mo). Don't reference these features for Creator-plan users.
- Self-improving: If you discover something not covered here, append it to
references/learnings.md with today's date.
Step 5 — Related skills
/sales-email-marketing — Cross-platform email marketing strategy (broadcasts, nurture sequences, automation across all tools)/sales-newsletter — Newsletter monetization strategy (paid subscriptions, sponsorships, premium tiers)/sales-audience-growth — Audience growth strategy (lead magnets, cross-promotion, referral programs)/sales-digital-products — Digital product sales strategy (pricing, delivery, upsells across platforms)/sales-deliverability — Cross-platform deliverability (SPF/DKIM/DMARC, warmup, inbox placement)/sales-funnel — Funnel strategy (landing pages, conversion optimization)/sales-checkout — Checkout optimization (upsells, order bumps, payment plans)/sales-membership — Membership and course strategy/sales-integration — Connect Kit to CRM and other tools/sales-lead-score — Lead scoring models (engagement scoring strategy)/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Setting up automations
User says: "How do I automatically tag subscribers who click a link in my broadcast?"
Skill does: Walks through creating a Visual Automation with a "link clicked" trigger → "add tag" action, with exact Kit UI steps
Result: User has a working automation that tags subscribers based on link clicks
Example 2: Selling a digital product
User says: "I want to sell my ebook through Kit"
Skill does: Guides through Commerce setup — Stripe connection, product creation, file upload, landing page, post-purchase automation
Result: User has a live product page with automated delivery and follow-up sequence
Example 3: Migrating from Mailchimp
User says: "I'm moving from Mailchimp to Kit, what do I need to do?"
Skill does: Provides migration checklist — CSV export/import, field mapping, automation recreation, form updates, domain re-authentication, and flags feature differences (Kit has fewer templates but better automation)
Result: User has a complete migration plan with no subscriber loss
Troubleshooting
Broadcasts showing low open rates
Symptom: Open rates dropped significantly after switching to Kit
Cause: Domain authentication not set up (SPF/DKIM/DMARC), or Apple MPP inflating previous platform's rates
Solution: Set up domain authentication in Settings → Email. Compare rates excluding Apple MPP opens. Use /sales-deliverability for deeper diagnosis.
Automation not triggering
Symptom: Visual Automation exists but subscribers aren't flowing through it
Cause: Automation is paused, trigger form is inactive, or automation was created after subscribers already joined
Solution: Check automation status (must be "Live"). Verify the trigger form/tag is active. Note: automations don't retroactively process existing subscribers — only new events trigger them.
Commerce payments not working
Symptom: Product page loads but purchase fails or no payment option appears
Cause: Stripe not connected, or Stripe account not fully verified
Solution: Go to Earn → Settings → verify Stripe connection is active and Stripe account has completed onboarding (identity verification, bank account). Test with Stripe test mode first.
