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Defines and maintains consistent brand communication across all marketing materials. This skill should be used when creating new marketing content, auditing existing materials for voice consistency, onboarding team members to brand guidelines, or when content sounds generic or "off-brand."
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基于 SOC 职业分类
| name | brand-voice |
| description | Defines and maintains consistent brand communication across all marketing materials. This skill should be used when creating new marketing content, auditing existing materials for voice consistency, onboarding team members to brand guidelines, or when content sounds generic or "off-brand." |
This skill creates distinctive, consistent brand voice guidelines that ensure every piece of marketing content sounds authentically like the brand - not generic AI output.
Define a memorable brand voice that differentiates from competitors and resonates with the target audience, then apply it consistently across all marketing touchpoints.
Before defining or applying brand voice, gather this context:
To ensure your brand voice doesn't sound like generic AI, follow Adrian's core principle: Say something a reasonable person could disagree with.
Use these guidelines to inject humanity into every piece of content:
Score the brand on each dimension (1-5 scale) to create a voice profile:
Example Profile: "Mailchimp: Funny (2), Casual (4), Irreverent (3), Enthusiastic (2)"
Define boundaries with concrete examples:
| We Are | We Are NOT |
|---|---|
| Confident | Arrogant |
| Direct | Blunt or rude |
| Witty | Sarcastic or mean |
| Expert | Condescending |
| Friendly | Unprofessional |
| Bold | Reckless |
| Helpful | Preachy |
Template: "We're [positive trait], not [negative extreme]. We're [another trait], not [its extreme]."
Voice stays consistent; tone flexes by channel:
| Channel | Tone Adjustment | Example |
|---|---|---|
| Website | Most polished, balanced | Full voice profile |
| Warmer, more personal | +1 casual, +1 friendly | |
| Social | Most casual, reactive | +2 casual, context-dependent humor |
| Support | Most empathetic, helpful | +1 respectful, solution-focused |
| Sales | Confident, consultative | +1 serious, benefit-focused |
Run content through these checks:
When creating brand voice guidelines, produce:
direct-response-copy for landing pagesseo-content maintains voice while optimizing for searchnewsletter contentemail-sequencescontent-atomizer should maintain voice when repurposing across formatsRepurposes single content pieces into multiple formats for maximum distribution while maintaining brand voice. This skill should be used when maximizing ROI from pillar content, filling content calendars efficiently, reaching audiences across multiple platforms, or when creating original content for every channel feels unsustainable.
Writes high-converting landing pages and sales copy using proven page architecture and persuasion principles. This skill should be used when creating sales pages, landing pages, product pages, or any copy designed to drive immediate action like purchases, sign-ups, or bookings.
Creates engaging newsletters using 9 proven formats for recurring audience engagement. This skill should be used when launching a newsletter, improving open and click rates, varying content to prevent subscriber fatigue, or when existing newsletters feel stale or generic.
Creates search-optimized articles that rank well and read naturally for humans. This skill should be used when writing blog posts, pillar content, guides, or any content where organic search traffic is a goal - balancing search engine requirements with genuine reader value.
Creates personalized cold call scripts using a proven 5-step framework. Use this skill when preparing for prospecting calls, coaching reps on call structure, or creating call templates for campaigns.
Creates professional follow-up emails after sales calls that capture key points and drive next steps. Use this skill when sending post-call summaries, confirming action items, or maintaining deal momentum between conversations.