菜单
Content planning framework using the 6 Circles Method for identifying high-value topics without paid SEO tools. This skill should be used when building content strategy from scratch, planning quarterly content calendars, finding content gaps, or when unsure what to write about next.
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基于 SOC 职业分类
Repurposes single content pieces into multiple formats for maximum distribution while maintaining brand voice. This skill should be used when maximizing ROI from pillar content, filling content calendars efficiently, reaching audiences across multiple platforms, or when creating original content for every channel feels unsustainable.
Writes high-converting landing pages and sales copy using proven page architecture and persuasion principles. This skill should be used when creating sales pages, landing pages, product pages, or any copy designed to drive immediate action like purchases, sign-ups, or bookings.
Creates engaging newsletters using 9 proven formats for recurring audience engagement. This skill should be used when launching a newsletter, improving open and click rates, varying content to prevent subscriber fatigue, or when existing newsletters feel stale or generic.
Creates search-optimized articles that rank well and read naturally for humans. This skill should be used when writing blog posts, pillar content, guides, or any content where organic search traffic is a goal - balancing search engine requirements with genuine reader value.
Creates personalized cold call scripts using a proven 5-step framework. Use this skill when preparing for prospecting calls, coaching reps on call structure, or creating call templates for campaigns.
Creates professional follow-up emails after sales calls that capture key points and drive next steps. Use this skill when sending post-call summaries, confirming action items, or maintaining deal momentum between conversations.
| name | keyword-research |
| description | Content planning framework using the 6 Circles Method for identifying high-value topics without paid SEO tools. This skill should be used when building content strategy from scratch, planning quarterly content calendars, finding content gaps, or when unsure what to write about next. |
This skill identifies high-value content opportunities by finding the intersection of audience interest, business value, and market opportunity - without requiring expensive SEO tools.
Discover content topics that sit at the intersection of six critical factors: what you can credibly write about, what your audience wants, what drives business, what people search for, where competitors are weak, and what's feasible to create.
Content gold exists where these six factors overlap:
┌─────────────────────────────────────────┐
│ YOUR EXPERTISE │
│ (topics you have authority on) │
└─────────────────┬───────────────────────┘
│
┌─────────────────────┼─────────────────────┐
│ │ │
▼ ▼ ▼
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ AUDIENCE │ │ BUSINESS │ │ SEARCH │
│ INTERESTS │ │ GOALS │ │ DEMAND │
└──────┬──────┘ └──────┬──────┘ └──────┬──────┘
│ │ │
└────────────┬─────┴─────┬────────────┘
│ │
┌─────▼─────┐ ┌───▼───────┐
│COMPETITION│ │ CONTENT │
│ GAPS │ │FEASIBILITY│
└───────────┘ └───────────┘
Topics where you (or your brand) have genuine authority, experience, or unique perspective.
Questions to ask:
Topics your target audience actively seeks out and engages with.
Questions to ask:
Topics that align with revenue-generating activities.
Questions to ask:
Topics people actually search for on Google.
Questions to ask:
Topics that are underserved by existing content.
Questions to ask:
Topics you can realistically create quality content for.
Questions to ask:
Score each topic idea (1-5) on:
| Factor | Weight | Score |
|---|---|---|
| Expertise | 2x | __ |
| Audience Interest | 2x | __ |
| Business Alignment | 2x | __ |
| Search Demand | 1x | __ |
| Competition Gap | 1x | __ |
| Feasibility | 1x | __ |
Total = (Expertise × 2) + (Audience × 2) + (Business × 2) + Search + Competition + Feasibility
Tier your topics:
Map topics to the buyer journey:
| Funnel Stage | Content Purpose | Topic Types |
|---|---|---|
| Awareness | Attract new audience | How-to, What is, Trends, Problems |
| Consideration | Educate on solutions | Comparisons, Best practices, Guides |
| Decision | Convert to customers | Case studies, Demos, vs. Competitors |
| Retention | Keep customers successful | Advanced tips, Updates, Community |
When completing keyword research, deliver:
seo-content for article creationdirect-response-copynewsletter topic planning with research insightslead-magnet ideascontent-atomizer can repurpose pillar content identified here