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Diagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketing disciplines.
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基于 SOC 职业分类
| name | orchestrator |
| description | Diagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketing disciplines. |
This skill acts as a routing system for marketing projects - diagnosing needs, recommending the right skills, and sequencing them for comprehensive campaign execution.
Help users navigate the marketing skills suite by identifying the right skill(s) for their needs and sequencing them effectively for multi-step projects.
| Skill | Purpose | Use When |
|---|---|---|
brand-voice | Define consistent communication | Starting from scratch, content sounds generic, need consistency |
positioning-angles | Find market differentiation | New product, competitive market, unclear positioning |
| Skill | Purpose | Use When |
|---|---|---|
keyword-research | Identify content opportunities | Building content strategy, filling calendar, finding topics |
lead-magnet | Create opt-in offers | Growing email list, launching product, need leads |
| Skill | Purpose | Use When |
|---|---|---|
direct-response-copy | Write conversion-focused copy | Sales pages, landing pages, any conversion goal |
seo-content | Create search-optimized articles | Blog posts, pillar content, organic traffic goals |
newsletter | Build recurring engagement | Regular audience communication, email content |
email-sequences | Automate customer journeys | Welcome flows, launches, conversions, onboarding |
| Skill | Purpose | Use When |
|---|---|---|
content-atomizer | Repurpose across platforms | Maximizing content ROI, filling calendars, multi-platform |
To identify the right skill, ask:
seo-content, content-atomizer, newsletterlead-magnet, direct-response-copy, email-sequencesdirect-response-copy, email-sequencesemail-sequences, newsletterbrand-voice, positioning-angleskeyword-researchbrand-voice, then positioning-anglescontent-atomizer to maximize itemail-sequences or newsletterlead-magnet to capture itdirect-response-copy, lead-magnetseo-content, email-sequences, newsletterbrand-voice, positioning-angles, keyword-researchseo-content, keyword-researchemail-sequences, newsletter, lead-magnetcontent-atomizer, newsletter (repurposing)direct-response-copy, lead-magnetbrand-voice for consistencyQuick reference for common situations:
| Situation | Primary Skill | Supporting Skills |
|---|---|---|
| "I need more leads" | lead-magnet | direct-response-copy, email-sequences |
| "My sales page isn't converting" | direct-response-copy | brand-voice, positioning-angles |
| "I don't know what to write about" | keyword-research | seo-content |
| "I need organic traffic" | seo-content | keyword-research, content-atomizer |
| "My emails aren't working" | email-sequences | brand-voice, direct-response-copy |
| "I'm launching a product" | email-sequences (launch) | direct-response-copy, lead-magnet |
| "Everything sounds generic" | brand-voice | Then re-apply voice to all content |
| "Competitors all sound the same" | positioning-angles | direct-response-copy |
| "I can't keep up with content" | content-atomizer | newsletter |
| "Starting a newsletter" | newsletter | brand-voice, keyword-research |
| "I have no idea where to start" | This skill (orchestrator) | Then brand-voice, positioning-angles |
Common multi-skill workflows:
Goal: Take a new product to market Timeline: 4-8 weeks
Week 1-2: brand-voice → Define how we sound
↓
Week 2-3: positioning-angles → Find differentiation
↓
Week 3-4: lead-magnet → Build pre-launch list
↓
Week 4-5: direct-response-copy → Create sales page
↓
Week 5-6: email-sequences (launch) → Build launch sequence
↓
Week 6+: content-atomizer → Promote across channels
Goal: Build sustainable organic traffic Timeline: Ongoing, quarterly planning
Quarter Start: keyword-research → Identify Q's topics
↓
Ongoing: seo-content → Create pillar articles
↓
Weekly: content-atomizer → Repurpose for social
↓
Weekly: newsletter → Share with subscribers
↓
As needed: lead-magnet → Capture traffic as leads
Goal: Build email list and nurture to conversion Timeline: 2-4 weeks setup, ongoing operation
Week 1: brand-voice → Ensure consistent messaging
↓
Week 1-2: lead-magnet → Create opt-in offer
↓
Week 2: direct-response-copy → Build landing page
↓
Week 2-3: email-sequences (welcome) → Build welcome flow
↓
Week 3-4: email-sequences (nurture) → Build nurture flow
↓
Week 4: email-sequences (conversion) → Build sales sequence
Goal: Establish clear brand identity and voice Timeline: 2-3 weeks
Week 1: brand-voice → Define new voice guidelines
↓
Week 1-2: positioning-angles → Clarify differentiation
↓
Week 2-3: Apply voice to existing:
- direct-response-copy (update pages)
- email-sequences (update flows)
- newsletter (align templates)
- seo-content (audit existing)
Goal: Build complete email marketing system Timeline: 3-4 weeks
Week 1: lead-magnet → Create opt-in offer
↓
Week 1-2: direct-response-copy → Landing page for magnet
↓
Week 2: email-sequences (welcome) → Welcome flow
↓
Week 2-3: email-sequences (nurture) → Nurture flow
↓
Week 3-4: newsletter → Set up regular broadcasts
↓
As needed: email-sequences (conversion) → Sales sequences
When moving between skills, pass this context:
brand-voice → All other skills
positioning-angles → direct-response-copy
keyword-research → seo-content
lead-magnet → email-sequences
seo-content → content-atomizer
If you know you need just one skill:
| "I want to..." | Go directly to |
|---|---|
| "...define our brand voice" | brand-voice |
| "...find our positioning" | positioning-angles |
| "...plan content topics" | keyword-research |
| "...create an opt-in offer" | lead-magnet |
| "...write a landing page" | direct-response-copy |
| "...write a blog post for SEO" | seo-content |
| "...send a newsletter" | newsletter |
| "...build email automation" | email-sequences |
| "...repurpose content" | content-atomizer |
When diagnosing needs, provide:
This skill (orchestrator) is the starting point when:
After diagnosis, invoke the recommended skill(s) directly for detailed execution.
Repurposes single content pieces into multiple formats for maximum distribution while maintaining brand voice. This skill should be used when maximizing ROI from pillar content, filling content calendars efficiently, reaching audiences across multiple platforms, or when creating original content for every channel feels unsustainable.
Writes high-converting landing pages and sales copy using proven page architecture and persuasion principles. This skill should be used when creating sales pages, landing pages, product pages, or any copy designed to drive immediate action like purchases, sign-ups, or bookings.
Creates engaging newsletters using 9 proven formats for recurring audience engagement. This skill should be used when launching a newsletter, improving open and click rates, varying content to prevent subscriber fatigue, or when existing newsletters feel stale or generic.
Creates search-optimized articles that rank well and read naturally for humans. This skill should be used when writing blog posts, pillar content, guides, or any content where organic search traffic is a goal - balancing search engine requirements with genuine reader value.
Creates personalized cold call scripts using a proven 5-step framework. Use this skill when preparing for prospecting calls, coaching reps on call structure, or creating call templates for campaigns.
Creates professional follow-up emails after sales calls that capture key points and drive next steps. Use this skill when sending post-call summaries, confirming action items, or maintaining deal momentum between conversations.