菜单
Investigate a question against high-trust primary sources and capture the findings as a Markdown file in the repo. Use when the user wants a topic researched, docs or API facts gathered, or reading legwork delegated to a background agent.
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/samChang72/custom-skills --skill matt-research命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
基于 SOC 职业分类
正在显示 SKILL.md
| name | matt-research |
| description | Investigate a question against high-trust primary sources and capture the findings as a Markdown file in the repo. Use when the user wants a topic researched, docs or API facts gathered, or reading legwork delegated to a background agent. |
Spin up a background agent to do the research, so you keep working while it reads.
Its job:
Apple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says Apple Search Ads, ASA, App Store ads, Apple ads, Search Ads, or is advertising a mobile app on iOS.
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.
Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.
