brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

仓库: seaworld008/Commonly-used-high-value-skills
最近来源活动: 2026年6月29日 02:54
检测到的 SKILL.md 语言: 英语
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Anthropic Brand Styling

When to Use

Use this skill when the user wants to:

apply Anthropic brand colors or typography
restyle an artifact to feel consistent with Anthropic visual identity
normalize headings, body text, and accent colors across a deliverable

Usage

Recommended flow:

inspect artifact
-> apply brand palette
-> assign typography roles
-> style shapes and accents
-> verify consistency and readability

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

Dark: #141413 - Primary text and dark backgrounds
Light: #faf9f5 - Light backgrounds and text on dark
Mid Gray: #b0aea5 - Secondary elements
Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

Orange: #d97757 - Primary accent
Blue: #6a9bcc - Secondary accent
Green: #788c5d - Tertiary accent

Typography

Headings: Poppins (with Arial fallback)
Body Text: Lora (with Georgia fallback)
Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

Applies Poppins font to headings (24pt and larger)
Applies Lora font to body text
Automatically falls back to Arial/Georgia if custom fonts unavailable
Preserves readability across all systems

Text Styling

Headings (24pt+): Poppins font
Body text: Lora font
Smart color selection based on background
Preserves text hierarchy and formatting

Shape and Accent Colors

Non-text shapes use accent colors
Cycles through orange, blue, and green accents
Maintains visual interest while staying on-brand

Technical Details

Font Management

Uses system-installed Poppins and Lora fonts when available
Provides automatic fallback to Arial (headings) and Georgia (body)
No font installation required - works with existing system fonts
For best results, pre-install Poppins and Lora fonts in your environment

Color Application

Uses RGB color values for precise brand matching
Applied via python-pptx's RGBColor class
Maintains color fidelity across different systems

Example

from pptx.dml.color import RGBColor

ANTHROPIC_ORANGE = RGBColor(0xD9, 0x77, 0x57)
ANTHROPIC_DARK = RGBColor(0x14, 0x14, 0x13)

Application Checklist

When applying brand styling to an artifact:

Preserve the user's content hierarchy before changing colors or fonts.
Apply brand colors as accents, not as full-page decoration unless the user asks for a campaign-style visual.
Check contrast for body text, captions, chart labels, and callout blocks.
Keep typography consistent across headings, body copy, tables, and annotations.
Avoid mixing unrelated brand systems in the same output.
If the artifact already follows another company's brand, ask before replacing it with Anthropic styling.

Review Criteria

The final artifact should pass these checks:

The primary action or message is still visually dominant after styling.
Orange accents are used sparingly enough to retain emphasis.
Dark backgrounds do not reduce readability or printability.
Charts and diagrams remain interpretable in grayscale or low-contrast projectors.
Font fallbacks produce acceptable layout if Poppins or Lora are unavailable.

Use brand guidelines to improve clarity and polish, not to obscure the user's original intent.