| name | growth-content-core |
| description | Shared reference for the growth-content cluster: the searchable-vs-shareable decision, the buyer-stage map every asset is aimed at, the one product-marketing-context source of truth all spokes read, voice-of-customer conventions, and the asset × stage routing matrix. USE WHEN planning a campaign, picking a content type, or writing any growth asset — the interlocking rules every spoke shares. |
| cluster | growth-content |
| version | 1.0.0 |
Growth Content Core
Shared model for the growth-content cluster. The strategy, writing, conversion, and launch
spokes all depend on these decisions — keep them consistent here so no spoke contradicts another.
1. The decision this domain turns on: searchable vs. shareable
Every asset must be searchable, shareable, or both — and you decide before you write.
Prioritize in that order; search demand is the foundation that compounds, shareable demand is the
spark that spreads.
captures EXISTING demand creates NEW demand
(people already looking) (spread an idea)
SEARCHABLE ──────────────────────────┐ ┌────────────────────── SHAREABLE
keyword-led · intent-matched │ │ insight-led · emotion-driven
comprehensive · structured ▼ ▼ novel · contrarian · story
┌──────────────────────────────┐
│ BOTH = the strongest asset │
│ (rank AND get passed around) │
└──────────────────────────────┘
