value-proposition-crafter

name	value-proposition-crafter
description	Craft sharp value propositions that clearly communicate differentiated customer outcomes. USE WHEN a task matches the Craft workspace workflow for value-proposition-crafter.
cluster	growth-sales-cro
version	1.0.0
origin	craft-agent workspace

Value Proposition Crafter

Use this skill to create or refine a value proposition that is clear, differentiated, and customer-centered.

Trigger Conditions

• User asks for UVP/value proposition
• User has unclear positioning
• User wants stronger product messaging

Required Inputs

1. Product/service summary
2. Target customer segment
3. Primary customer pain points
4. Main alternatives or competitors

Workflow

1. Problem clarity: define the customer pain in concrete language.
2. Outcome mapping: identify practical outcomes users get.
3. Differentiation: capture why this offer is better/different.
4. Message synthesis: generate headline, support line, and proof points.
5. Refinement: produce versions for website, pitch, and ads.

Output Format

• Core value proposition (2-3 sentences)
• Supporting proof points
• Alternative messaging variants (short/long)
• Segment-specific versioning suggestions

Guardrails

• Prioritize clarity over buzzwords.
• Avoid claiming superiority without evidence.
• Keep the message outcome-focused, not feature-heavy.