competitor-analysis

name	competitor-analysis
description	Executes a deep-dive market intelligence protocol. Uses search tools to scrape competitor data (Specs, Price, Materials), analyzes customer sentiment (Reviews, FAQs), and synthesizes a product knowledge base.

Competitor Analysis & Market Intelligence

This skill acts as a world-class marketing analyst with meticulous attention to detail. It constructs a Comprehensive Product Knowledge Base about the competition. This output serves as the "Truth Source" for all future positioning strategies.

Input Variables

• [PRODUCT_CATEGORY]: The niche we are entering (e.g., "Boardgame Backpack").
• [COMPETITOR_NAME]: (Optional) A specific rival to analyze (e.g., "GeekOn"). If blank, find the current market leader.

The Protocol (Deep-Dive Research Sequence)

You must execute these 5 phases in order. Do not skip details.

Phase 1: The "Hard Data" Scrape (Specs & Anatomy)

Use search tools to find the "Golden Path" product page (official site or Kickstarter). Extract the exact technical specifications:

• Price: Full retail vs. "Early Bird" pricing.
• Dimensions & Weight: Precise measurements (Extended vs. Non-extended).
• Materials: Specific fabric names (e.g., "500D Ripstop Nylon"), zippers, padding types.
• Capacity: Liters or cubic inches.
• Features: List every specific claim (e.g., "Koozie holder," "EVA frame").

Phase 2: The "Voice of the Customer" (Review Mining)

Search for reviews on Amazon, Kickstarter Comments, or Reddit. You are looking for Polarity:

• The Love (5-Star): What specific feature do they rave about? (e.g., "The expandable shelf").
• The Hate (1-Star): What actually broke? What disappointed them? (e.g., "Zippers are too stiff," "Not actually carry-on compliant"). Quote these complaints directly.

Phase 3: The "Anxiety Audit" (FAQ Analysis)

Find the FAQ section. Analyze the specific questions customers are asking.

• Why? Questions reveal anxieties and marketing gaps.
• (e.g., "Does it fit a 17-inch laptop?" -> Anxiety about device compatibility).

Phase 4: The Synthesis (Product Description Generation)

Assume the role of a copywriter. Write a comprehensive, multi-paragraph product description of the competitor.

• Do not just bullet point it. Write it out fully, summarizing features, benefits, use cases, and audience.
• This narrative helps the AI "feel" the brand voice of the competitor.

Phase 5: The Strategic Output

Compile all data into the templates/competitor-intelligence.md file.

• CRITICAL: Ensure the "Cascading Handoff" JSON block is populated with specific arrays for Weaknesses and Specs, as the next skill (Positioning) needs these to find our Unique Selling Proposition.

Guidelines

1. Be Specific: Do not say "Durable material." Say "500D Ripstop Nylon."
2. Trace the Source: If a spec varies (e.g., Amazon says one thing, Website says another), note the discrepancy.
3. Quote the Hate: When listing weaknesses, use the exact words of the angry customer (e.g., "Straps ripped after 2 weeks").