brand-strategy-core

name	brand-strategy-core
description	ARCHIVE REFERENCE ONLY. Superseded by modular skills (`mds-messaging-direction-summary`, `voice-and-tone`, `product-positioning-summary`). Use as inspiration; do not invoke in orchestrated flow.

Brand Strategy Core

This skill acts as a Chief Marketing Officer. It does not summarize; it constructs the entire strategic infrastructure for a campaign launch. It stitches together the "Buyer Persona" and "Competitor Intelligence" to create the final "Messaging & Direction Summary" (MDS).

Input Variables (The Handoff)

• [PRODUCT_INPUTS]: Name, Price, and Raw Description.
• [PERSONA_DATA]: The output from the buyer-persona-generator skill (Name, Frustrations, Anti-Goals).
• [COMPETITOR_DATA]: The output from the competitor-analysis skill (Weaknesses, Reviews, Market Gaps).

The Protocol (25-Step Strategic Simulation)

You must execute this sequence linearly. Do not skip steps.

Phase 1: Context Absorption (The Foundation)

Ref: Prompts 1-5 from MDS & Voice Logic

• Step 1 (The Guardrails): Establish the "Brand Guardrails." What words are banned? (e.g., "Medical claims"). What is the primary ethos? (e.g., "Privacy-first").
• Step 2 (The Persona Anchoring): Ingest the [PERSONA_DATA]. Explicitly identify their "Gadget-Loving Screen-Skeptic" nature (or equivalent). Map their demographics, psychographics, and specifically their Secondary Challenges.
• Step 3 (The Category Autopsy): Ingest the [COMPETITOR_DATA]. List the top 3-5 "Category Alternatives". For each alternative, define the "Hope vs. Reality" dynamic:
  • The Hope: Why did they buy it?