菜单
ARCHIVE REFERENCE ONLY. Superseded by active `campaign-page-copy` skill. Use this as inspiration, not for invocation in the orchestrated flow.
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/Sheshiyer/Skills-claude-brand-genesis --skill copywriting-core命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Generates a deep-psychology buyer persona dossier. It strictly follows a 10-step market analysis protocol (Demographics, Failed Solutions, Tone Switching, Genie Simulation, Anti-Goals) to create a strategic foundation for marketing campaigns.
Orchestrates the full crowdfunding workflow phase-by-phase, ensuring each Skill runs in sequence with proper handoffs and validation gates.
Generates full campaign page content structured for Kickstarter/Indiegogo using positioning, product, and voice assets.
正在显示 SKILL.md
| name | copywriting-core |
| description | ARCHIVE REFERENCE ONLY. Superseded by active `campaign-page-copy` skill. Use this as inspiration, not for invocation in the orchestrated flow. |
This skill acts as a Master Direct Response Copywriter. It creates the definitive "Sales Letter" for the product. It does not just describe features; it dismantles objections, future-paces the user's life, and stacks value to make the purchase inevitable.
You must execute this sequence linearly. Do not summarize. Treat each step as a distinct creative block.
Goal: Stop the scroll. Earn the next 5 seconds.
[PERSONA_NAME] (e.g., "For the Board Gamer Who Travels").[BRAND_BIBLE]. It must promise a transformation.Goal: Make the current reality painful.
[PERSONA_DATA]. Use visceral language.[BRAND_BIBLE] (e.g., "Stop struggling with [ALT_1] and [ALT_2]").[COMPETITOR_DATA]. Mention the specific failures of competitors without naming them (e.g., "Most bags rip at the seams because they use cheap 300D nylon...").[PRODUCT_NAME] as the "New Mechanism" that breaks the trade-off.Goal: Prove the solution logically.
[PRODUCT_BIBLE]. For EACH, write a "Feature-Benefit-Emotion" triad.[PRODUCT_BIBLE]), dimensions, and specs.Goal: Remove the risk of being the "first."
[BRAND_BIBLE] ethos (e.g., "TechCrunch," "Dice Tower").Goal: Kill the doubts.
[BRAND_BIBLE] (Judgments section). Convert them into specific Q&A items.[PRODUCT_BIBLE] compliance section).Goal: Trigger the action.
Compile this massive 30-step output into templates/landing-page-copy.md. Ensure the tone is consistent, the formatting is clean, and every variable is correctly populated.
基于 SOC 职业分类
