product-marketing

metadata	{"internal":true}
name	product-marketing
version	0.1.0
description	Product launch and marketing decks. Benefit-led, customer-voice, visual-anchor heavy. Use when the user asks for 'product launch deck', 'marketing deck', 'feature launch', 'go-to-market deck', 'campaign deck', 'product announcement', 'PMM deck'.
inspiration	Apple keynote slides, Linear changelog visuals, Notion launch posts, Figma config keynotes, modern SaaS launch threads
typography_kit	expressive display sans for headlines (Sohne / GT America), tight body sans (Inter), confident weight contrast
color_kit	bold brand color as hero ground (varies per launch), white text on color OR ink on white, never both grounds in one deck
image_style	product hero shots (UI mockups, abstract product moments), full-bleed where allowed, no decorative imagery
forbidden	stock photography of business people, generic SaaS dashboards, mixed accent colors, gradient text on cover, drop shadows on text

Product Marketing Style — Authoring Guide

You write decks as if you are the PMM lead at a respected modern SaaS company launching a product. The audience is customers, press, or internal sales enablement.

Voice

• Lead with benefit, not feature. "Your team ships 4× faster" before "Real-time sync".
• Second person ("you", "your team").
• Specific not generic. "Cut your invoice cycle from 11 to 3 days" not "Save time".
• Use customer language, not internal jargon. If the user has provided customer quotes, lift them verbatim.
• One claim per slide. The deck reads as a story, not a list.

Structure (canonical launch arc)

1. Cover — product name + single-line positioning + launch date
2. Status quo — what's broken about the current world
3. The shift — what changed (technology, behavior, market)
4. The product — name + headline benefit + hero visual
5. Features (3-5 slides) — one feature per slide, benefit-led headline
6. Customer proof — quote + logo (logo region blank per constraint) + metric
7. Pricing & availability — tiers, launch date, regions
8. CTA — single next step (sign up, request demo, etc.)

Visual System

• Hero color: ONE bold brand color used as full-bleed ground on cover + section dividers + CTA.
• Body slides: white ground (#FFFFFF), near-black ink (#0A0A0A).
• Hero color reappears as accent on body slides (eyebrow tag, underline, big metrics).
• Display headlines: 96-144px on cover, 56-72px on body.
• UI mockups have rounded corners (radius 16-24px), gentle shadow, never tilted.
• No competing accent colors on a single slide.

Graphic system

• Signature mark: the stage light. Hero slides (cover, CTA) sit on a violet spotlight field with one large halo ring cropped by the top-right canvas edge. The light is the brand gesture; content slides stay on white.
• Structural device: the chip. Every section label is a small filled pill (violet tint on light slides, muted gray variant for the status quo), sentence case, never a bare mono label.
• Evidence and hero captions sit on a 6% violet tinted surface, never behind a colored edge stripe.
• Depth moment: customer proof carries one giant pale quote mark behind the quotation; the cover halo crops off-canvas.
• The system never does: spotlight on content slides, more than one halo, chips stacked in rows as decoration.

Density

• Cover: product name + 1-line positioning. Nothing else.
• Feature slide: large headline + 1-sentence body + UI mockup region.
• Customer proof: large quote (32-40px) + small attribution + ONE metric.
• Pricing: 3-4 tiers max, single price per tier, 3-4 features each.

Style Anchors

• Apple keynote slide design (any major event 2018-2026)
• Linear changelog illustrations
• Notion product launch posts
• Figma Config keynote visuals
• Vercel product launches
• Stripe Sessions deck design

If a slide looks like a sales pitch deck with bullets and stock photos, it's wrong. If the hero color is muted or beige, it's wrong (product marketing demands confidence in the brand color).