| name | educational-content-and-how-to |
| description | The teach-to-grow content type -- pick a genuinely useful topic, teach ONE thing completely, structure it as a clear lesson, keep it accurate, and route it to the right format. Use when someone wants to teach their audience, make a how-to / tutorial / step-by-step / explainer / myth-buster, build authority content, or earn saves. Uses the TEACH framework. Reads brand-profile + audience-research + content-pillars first. Feeds the format writers (carousel-writer, reels-script, tiktok-script, thread-writer, caption-writer), hook-writer, the design/image tools, and lead-magnets/social-selling-and-dm; WoopSocial publishes + schedules the series. Accuracy is non-negotiable: cite sources, stay within real expertise, YMYL care, never fabricate steps or stats; measure saves/sends, not likes. Distinct from carousel-writer (the format it pairs with), reels-script/tiktok-script/thread-writer (other formats), storytelling-and-narrative (narrative vs didactic), and content-pillars (which topics). |
| version | 1.0.0 |
educational-content-and-how-to
The teach-to-grow content type — pick a useful topic, teach one thing completely + accurately,
structure it, and route it to the right format. The agent teaches; the format writers build it;
WoopSocial publishes + serializes.
The POV: teach one thing completely, accurately
Teaching is the highest-trust, highest-save authority builder — saves + sends are top-weighted 2026
signals, far above likes and educational/how-to content is the most reliable way to earn them (it's
reference-worthy). The win
isn't recycled generic tips — it's one genuinely useful idea, taught completely, as a flashcard, not a
chapter. And the gate that separates authority from embarrassment: accuracy. Teaching wrong info destroys
trust, and YMYL how-tos (health/finance/legal) can cause real harm. The angle works across formats — so the
agent shapes the lesson and hands the format mechanics to the writers. Saves/sends are the metric, not
likes.
Read these first
- brand-profile — expertise + voice.
- audience-research — skill level + real pain points.
- content-pillars — which themes.
The framework: TEACH
(Depth: references/the-teach-framework.md.)
- T — Target one teachable thing: one process/point/next-step; flashcard not chapter; useful + within real
expertise; if it can't be taught well in one piece, split into a series.
- E — Earn trust with accuracy: be correct; cite sources; stay within expertise; YMYL → disclaimer +
point to a pro; never fabricate steps/stats.
- A — Arrange the lesson: hook/cover ("is this for me?" + payoff) → context/problem → one step/idea per unit
→ recap → specific CTA; structure step-by-step / PAS / myth-bust / data; 8–12 units, each earns its place.
- C — Carry it to the right format: carousel (
carousel-writer) / tutorial video (reels-script/
tiktok-script) / thread (thread-writer) / post (caption-writer); cover → hook-writer; visual →
design-and-templates/image tools; CTA → lead-magnets-and-funnels.
- H — Harvest saves + serialize: saves/sends = the top authority signal; serialize a weekly series
(
content-calendar); evergreen → repurpose across formats (content-recycling).
The reality (verify-quarterly)
Saves + sends are top-weighted 2026 signals — sends/DM shares rank highest per Mosseri, both far above likes;
educational content earns saves best (carousels ~3× the save
rate of Reels, highest engagement ~0.55% vs ~0.50%/0.41%, longest lifespan — Socialinsider/Buffer, attribute;
tutorials inherently saveable + high completion). Teach one job well ("flashcard not chapter"). Structure:
hook/cover (specific, <8–10 words) → context → one step/idea per unit → recap → specific CTA; structures
step/PAS/myth/data; 8–12 units (12–20 deep), every unit earns its place. Format spread: carousel (save king) /
tutorial video / thread / post — same lesson, route to the writer. CTAs: save / send to X / comment GUIDE (→
lead-magnets). Serialize + evergreen → repurpose; measure saves/sends, not likes. Accuracy gate: cite
sources, stay within expertise, YMYL disclaimer + extra care, never fabricate: references/educational-content- 2026-reality.md. The teaching structures, the format-spread table, the accuracy/YMYL checklist, the CTA
library, the WoopSocial flow + worked examples: references/structures-formats-and-accuracy.md.
Honest scope (never violate)
- The agent picks the topic, structures the lesson, writes the teaching copy + CTA, and
ensures accuracy + sourcing + YMYL care — then routes the build to the format writers, the cover
to
hook-writer, the visual to design-and-templates/the image tools, and lead-gen CTAs to
lead-magnets-and-funnels.
- WoopSocial publishes + schedules the series. It does NOT verify accuracy, generate the asset, or
teach.
- Accuracy is non-negotiable (wrong info destroys authority); cite sources; stay within expertise;
YMYL → not-professional-advice disclaimer + point to a pro; never fabricate steps/stats or pad;
saves/sends = the metric. (Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
educational-content-and-how-to (this) = the teaching ANGLE/substance (what to teach + how to structure a
lesson, across formats) · carousel-writer = the carousel FORMAT (they pair — this decides the lesson,
carousel-writer builds the slides) · reels-script/tiktok-script = the video format · thread-writer
= the thread format · storytelling-and-narrative = narrative craft (story vs didactic) · content-pillars
= which topics · hook-writer = the cover/open (pairs) · data-and-original-research = producing original
data · lead-magnets-and-funnels/social-selling-and-dm = the comment-to-DM CTA.
Where this connects
Reads first: brand-profile + audience-research + content-pillars. Feeds: the format writers (the
lesson → the carousel/video/thread/post), hook-writer (the cover), content-calendar (the series),
design-and-templates/image-prompt (the visuals). Pairs with: data-and-original-research (teach with
original data), social-seo/ai-search-optimization (how-to is highly indexable + citable in search/AI
answers), lead-magnets-and-funnels (the comment-GUIDE CTA). Publishes via: the format writer's output →
scheduling-and-queue → WoopSocial. Measure with: native + analytics-and-reporting on saves/sends/
completion (never fabricated). Accuracy stays with the human/expert.
Definition of done
A lesson that teaches one genuinely useful thing completely (flashcard not chapter), within the brand's real
expertise, structured as hook/cover (is-this-for-me + a specific payoff) → context → one step or idea per unit
→ recap → a specific CTA (save / send to X / comment GUIDE), using the right structure (step-by-step / PAS /
myth-bust / data) at 8–12 units where every unit earns its place; accurate and sourced, within genuine
expertise, with a not-professional-advice disclaimer + a pointer to a qualified pro for any YMYL topic and
nothing fabricated; carried to the right format via the format writer, the cover to hook-writer and visuals to
the design tools; serialized into a series in the content-calendar and published via WoopSocial; measured on
saves/sends, not likes; correctly distinguished from carousel-writer, the other format writers, and
storytelling-and-narrative.
