email-sequence

name	email-sequence
description	Create or optimize email sequences, drip campaigns, and lifecycle email flows. Adapted from coreyhaines31/marketingskills for the Tesseract Automation Engine. Used by the Sales Director agent for nurture sequences and by the Marketing Team for welcome/onboarding flows. Must read product-marketing-context before drafting.
version	1.0.0
source	https://github.com/coreyhaines31/marketingskills (MIT)

Email Sequence Skill — Tesseract Adaptation

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Mandatory Pre-Check

Before creating ANY sequence, the agent MUST:

1. Read .agent/skills/product-marketing-context/product-marketing-context.md if it exists.
2. Search the KB store (kb.search) for relevant product/course context.
3. Only ask for information not already covered.

Situation Gathering

Before creating a sequence, understand:

1. Sequence Type

• Welcome/onboarding sequence (post-signup for AI Fluency, Tesseract Academy, etc.)
• Lead nurture sequence (pre-sale, warming cold leads from GHL pipeline)
• Re-engagement sequence (stale pipeline opportunities)
• Post-purchase sequence (course completion, upsell)
• Event-based sequence (post-Eventbrite registration, post-AI Clinic)

2. Audience Context

• Who are they? (from GHL contact data, LinkedIn profile)
• What triggered them into this sequence? (Instantly reply, form fill, event registration)
• What do they already know/believe?
• What's their current relationship with Tesseract?

3. Goals

• Primary conversion goal (book a call, purchase course, attend event)
• Relationship-building goals
• Segmentation goals
• What defines success?

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Core Principles

1. One Email, One Job

• Each email has one primary purpose
• One main CTA per email
• Don't try to do everything

2. Value Before Ask

• Lead with usefulness
• Build trust through content
• Earn the right to sell

3. Relevance Over Volume

• Fewer, better emails win
• Segment for relevance
• Quality > frequency

4. Clear Path Forward

• Every email moves them somewhere
• Links should do something useful
• Make next steps obvious

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Sequence Blueprints

Welcome Sequence (Post-Signup)

Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert

#	Timing	Purpose
1	Immediate	Welcome + deliver promised value
2	Day 1-2	Quick win (one actionable AI tip)
3	Day 3-4	Story/Why (Dr. Kampakis's journey, Tesseract mission)
4	Day 5-6	Social proof (testimonial, case study)
5	Day 7-8	Overcome objection ("I'm not technical enough")
6	Day 9-11	Core feature highlight (what they'll learn)
7	Day 12-14	Conversion (book a call, enroll, next step)

Lead Nurture Sequence (Pipeline Warming)

Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert Trigger: Sales Director agent classifies lead as nurture

#	Timing	Purpose
1	Immediate	Deliver lead magnet + intro
2	Day 2-3	Expand on topic (AI trends for their industry)
3	Day 4-5	Problem deep-dive (what happens without AI literacy)
4	Day 6-8	Solution framework (Tesseract's approach)
5	Day 9-11	Case study (real participant result)
6	Day 12-14	Differentiation (why Tesseract vs. generic AI courses)
7	Day 15-18	Objection handler
8	Day 19-21	Direct offer

Re-Engagement Sequence (Stale Leads)

Length: 3-4 emails over 2 weeks Trigger: Sales Director agent detects 30+ days since last activity in GHL Goal: Win back or clean list

#	Timing	Purpose
1	Day 0	Check-in (genuine concern, not salesy)
2	Day 4	Value reminder (what's new at Tesseract)
3	Day 8	Incentive (special offer or exclusive content)
4	Day 14	Last chance (stay or we'll stop emailing)

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Email Copy Guidelines

Structure

1. Hook: First line grabs attention
2. Context: Why this matters to them
3. Value: The useful content
4. CTA: What to do next
5. Sign-off: Human, warm close

Formatting

• Short paragraphs (1-3 sentences)
• White space between sections
• Bullet points for scanability
• Bold for emphasis (sparingly)
• Mobile-first (most read on phone)

Tone

• Conversational, not formal
• First-person (I/we) and second-person (you)
• Active voice
• Read it out loud — does it sound human?

Length

• 50-125 words for transactional
• 150-300 words for educational
• 300-500 words for story-driven

Subject Line Strategy

• Clear > Clever
• Specific > Vague
• Benefit or curiosity-driven
• 40-60 characters ideal
• No emojis (per Tesseract brand voice)

Patterns that work:

• Question: "Still struggling with X?"
• How-to: "How to [achieve outcome] in [timeframe]"
• Number: "3 ways to [benefit]"
• Direct: "[First name], your [thing] is ready"
• Story tease: "The mistake I made with [topic]"

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Slop Policy (Tesseract Standards)

All sequence emails MUST pass through the slop pipeline before delivery:

• copywriter → editor → deslop → humanizer
• No em-dashes
• No banned words from voice_rules.md
• No AI tells ("I hope this finds you well," "leverage," "synergy")

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Sequence Output Format

When designing a sequence, output this structure:

Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]

For each email:

Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]

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Integration with Sales Director Agent

The Sales Director agent classifies leads into intents. Each intent maps to a sequence type:

Intent	Sequence	Channel
hot	None (immediate personal outreach via Slack advisory)	LinkedIn DM / Call
nurture	Lead Nurture Sequence	Instantly or Gmail
stale	Re-Engagement Sequence	Instantly
new_signup	Welcome Sequence	Gmail

All sequences are DRAFTS ONLY. They are staged in Instantly or Gmail drafts and require human approval before activation.

Related Skills

• cold-email: For individual cold outreach (not sequences)
• sales-enablement: For decks, one-pagers, objection handling
• product-marketing-context: For foundational positioning