switch-to.eu

Research multiple services in parallel using subagents. Each service gets the full research pass — vendor site, pricing, privacy/GDPR, Reddit sentiment, and recent news — written to both existing research fields and the newer structured fields (userSentiment, redditMentions, recentNews). Use when asked to "research all services", "bulk research", "research these services", or need to populate Research tabs for many services at once.

Post-publish SEO audit on a live page. Pulls GSC performance data, Jina Search for competitor SERP + content, current page content from Payload, and (optionally) Unlighthouse scores. Writes a prioritised rewrite plan to the pageAudits collection. Use when asked to "audit this page", "seo audit", "what's wrong with this page's SEO", "analyze ranking performance".

Surgically edit Payload CMS rich-text fields via the Payload MCP. Swap link URLs across all rich-text fields of a doc (including per-step `content` for guides), with optional visible-text rewriting. Pure MCP — no scripts, no file paths. Use when fixing broken outbound links from an SEO crawl, retargeting a vendor's canonical URL, or otherwise rewriting URLs inside published content.

Produce a ranked backlog of content ideas grounded in real signals. Mode A mines GSC for queries we don't rank for; Mode B mines Reddit and Jina SERP for services and categories we don't cover. Writes ranked findings to the contentOpportunities collection. Use when asked to "find opportunities", "what should we write next", "seo backlog", "content gaps".

Research a digital service and store structured findings in Payload CMS. Gathers company basics, pricing, privacy posture, Reddit sentiment, and recent news via Jina Reader/Search and the Reddit MCP. Use when asked to research a service, investigate a company, gather pricing/privacy/compliance data, or populate the Research tab on a service. Trigger phrases include "research this service", "investigate", "gather data on", "fill in research for".

ALWAYS use when writing code importing "unlighthouse". Consult for debugging, best practices, or modifying unlighthouse.

Strip AI writing patterns from multiple services, guides, or categories in parallel. Use when asked to "humanize all", "bulk humanize", "de-AI all content", "humanize all categories", or clean up writing across many items at once.

Run SEO audits on multiple services, guides, categories, or pages in parallel. Use when asked to "SEO check all", "bulk SEO", "audit all services", "SEO check all categories", or score SEO across many items at once.

Write content for multiple services, guides, or categories in parallel using subagents. Use when asked to "write all services", "bulk write", "write content for these services", "write all categories", or need to populate Content tabs for many items at once.

Strip AI writing patterns from a category page in Payload CMS. Use when asked to "humanize category", "de-AI category social-media", "make category content sound human".

Strip AI writing patterns from a migration guide in Payload CMS. Use when asked to "humanize guide", "de-AI guide gmail-to-protonmail", "make guide sound human".

Strip AI writing patterns from a service listing in Payload CMS. Use when asked to "humanize service", "de-AI service ProtonMail", "make service content sound human".

Run the full content pipeline (write + humanize + SEO check) on one or more services, guides, or categories. Use when asked to "run the pipeline", "write and polish", "full content workflow", or "write + humanize + SEO". Runs steps sequentially per item, items in parallel.

Run an SEO audit on a category page in Payload CMS and store the score. Use when asked to "SEO check category", "audit category SEO", "score category social-media".

Run an SEO audit on a migration guide in Payload CMS and store the score. Use when asked to "SEO check guide", "audit guide SEO", "score guide gmail-to-protonmail".

Run an SEO audit on a service in Payload CMS and store the score. Use when asked to "SEO check service", "audit service SEO", "score service ProtonMail".

Write or rewrite content for a category page on switch-to.eu. Use when asked to "write a category", "write category social-media", "draft category content".

Write or rewrite a migration guide on switch-to.eu using research data from Payload CMS. Use when asked to "write a guide", "write guide Gmail to ProtonMail", "draft a migration guide".

Write or rewrite content for a service listing on switch-to.eu using research data from Payload CMS. Use when asked to "write a service", "write service ProtonMail", "draft service content".

Run an SEO audit on content in Payload CMS and store the score. Use when asked to "check SEO", "audit SEO", "review SEO", "score this page", or "run SEO check". Reads content via MCP, runs a 10-point checklist, stores seoScore and seoNotes.

Translate content in Payload CMS to another locale. Use when asked to "translate", "localize", "write in Dutch", "add Dutch version", or work with non-English content. Reads the English version via MCP, translates all localized fields, and saves the target locale.

Write or rewrite content for switch-to.eu using research data from Payload CMS. Handles service listings (descriptions, features, content) and migration guides (intro, steps, troubleshooting). Use when asked to "write a service page", "write a guide", "draft content for", "rewrite the description".

Translate multiple services or guides to another locale in parallel. Use when asked to "translate all", "bulk translate", "localize everything to Dutch", or translate many items at once.

Write website copy that reads well, feels neutral, and builds trust through honesty and specificity. Use when writing or reviewing any website copy, service descriptions, migration guides, about pages, or category introductions. Trigger phrases include "write copy", "rewrite this paragraph", "review this copy", "write a migration guide", "write a service description".

Strip AI writing patterns from content stored in Payload CMS. Use when asked to "humanize", "de-AI", "make this sound human", "clean up the writing", or review content for AI patterns. Runs a two-pass rewrite on content fetched via MCP.